Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Aja Frost

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

sales job cover letter examples

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

→ Click here to access 5 free cover letter templates [Free Download]

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

an effective sales cover letter example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Professional Cover Letter Templates

Don't forget to share this post!

Related articles.

12 Sales Skills That'll Take You from Good to G.O.A.T. in 2024

12 Sales Skills That'll Take You from Good to G.O.A.T. in 2024

How to Become a Consultant: 11 Steps to Doing it Right

How to Become a Consultant: 11 Steps to Doing it Right

Types of Sales Jobs: Which Is Right for You?

Types of Sales Jobs: Which Is Right for You?

33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

The Guide to Becoming a Sales Director

The Guide to Becoming a Sales Director

Career Ladders: The First Step to Stopping Sales Team Turnover

Career Ladders: The First Step to Stopping Sales Team Turnover

Why Sales Is the Best First Job, According to HubSpot Sales Reps

Why Sales Is the Best First Job, According to HubSpot Sales Reps

What Is a Sales Engineer & How Do You Become One?

What Is a Sales Engineer & How Do You Become One?

How to Deal with Imposter Syndrome in Sales

How to Deal with Imposter Syndrome in Sales

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Five fill-in-the-blank cover letter templates to help you impress recruiters.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

  • Write short, concise sentences and remove unnecessary adjectives
  • Make your paragraphs shorter, or use bullet points to make key ideas stand out
  • Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

Writing A Sales Representative Cover Letter

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

  • Work experience
  • Sales experience and sales skills
  • Communication skills
  • Time management abilities
  • Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

  • Sales Associate Cover Letter 1
  • Sales Associate Cover Letter 2
  • Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

  • Inside Sales Rep Cover Letter 1
  • Inside Sales Rep Cover Letter 2
  • Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

  • Outside Sales Rep Cover Letter 1
  • Outside Sales Rep Cover Letter 2
  • Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

  • Sales Manager Cover Letter 1
  • Sales Manager Cover Letter 2
  • Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

Actionable sales advice

Get actionable sales advice read by over 200,000 sales professionals every week.

Product Screen Shot

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Sales Cover Letter Samples & Examples That Worked in 2024

Julia Gergelova — Resume Writer

How to craft an impressive sales cover letter

Sales professionals work in all industries helping to boost profits, spread product awareness, and more. To earn your ideal role in sales, you need a well-written cover letter that describes your top qualifications, skills, and accomplishments as effectively and concisely as possible.

In this 5-step guide, we teach you everything you need to know about writing a great sales cover letter. Keep reading to learn about:

  • Creating your sales cover letter header and headline
  • Including personalized information in your sales cover letter
  • Writing a strong sales cover letter introduction to impress employers
  • Showcasing your top skills and accomplishments as a sales professional
  • Encouraging employers to contact you in your cover letter conclusion

Sales Associate at LUSH Cover Letter Example

1. Create an effective sales cover letter header and headline

Writing a cover letter as a sales professional requires more than just eloquence — it also requires you to have a strong understanding of how to give a letter visual flow and appeal .

As a sales professional, you know that to win a sale, you must first hook the customer’s attention. The same goes for applying for a sales job. You must give your cover letter a strong structure, making it easy for employers to find the most important and relevant information that will convince them to hire you.

This task is achieved through the use of a cover letter header and cover letter headline .

Your header comes first, placed at the top of the document, and lists your name, contact information, and other key details the employer needs to know.

Here is an example of a well-formatted sales cover letter header

Mary Allen , Sales Professional (123) 456-7890 | [email protected] | linkedin.com/in/mary-allen

To: Logans Window Manufacturing, Inc. Sales Department 1234 Street Address Savannah, GA 31302

After you have completed your header, you will then write your cover letter headline .

A headline can serve many purposes, including:

  • Hooking the reader’s attention
  • Highlighting the most important points of the letter
  • Creating separation between the header and main body text

No matter how you decide to word your headline, make sure it is highly relevant to the information found within your cover letter — no one likes a misleading title!

Here is an example of a well-written sales cover letter headline

How I Became an Award-Winning Sales Professional & Why My Skills Will Benefit You and Your Clients

2. Include personalized information in your sales cover letter

Think about the last time you received a letter. More than likely, the words contained in that letter were highly specific to your life and the relationship between you and the person who wrote it.

The same should go for your professional cover letters . Writing cover letters that are generic and non-specific will not impress employers enough to land you your ideal job. Instead, you should research the employer thoroughly to find exact details, such as company goals or values, that you can reference.

Moreover, you should always try to discover who at a company will read and review your cover letter. Once you have determined this, address your letter to this person directly in a personalized greeting .

Here are 3 examples of personalized sales cover letter greetings

  • Dear Ms. Jane Doe,

Dear Head of Sales Jane Doe,

  • Dear Ms. Jane Doe & the Sales Team,

3. Write a strong sales cover letter introduction to impress employers

If you have ever taken a writing class, you have likely heard how crucial it is to write a strong introduction . Whether it’s a book, a short story, an essay, or — in this case — a cover letter, the introduction can make the difference in whether or not a person continues reading onward.

To make a cover letter introduction strong and compelling, it is essential to include:

  • A concise summary of your professional history (always include specializations when possible!)
  • A clear statement on why you are applying for this position
  • A mutual acquaintance or reputable professional reference (mutual acquaintances make the best professional references, as the employer already knows and trusts them)

Here is an example of a strong introduction from a sales cover letter

I am a sales professional with 5 years of specialized experience selling used and new automobile components to dealerships and auto mechanics. My mentor, Mr. John Johnson, is a dealership owner in your city and is a longtime client of your company. Mr. Johnson let me know about this opening at your company and strongly recommended I apply due to my highly relevant skill set.

Find out your resume score!

Resume Analytics

4. Showcase your top skills and accomplishments as a sales professional

Hooking the employer’s attention in your introduction is only the beginning. From here, you must write concise body paragraphs that delve into your top skills and accomplishments as a sales professional.

To keep your body paragraphs well-organized, make sure to use short sentences that are easily skimmable by the employer. Additionally, you can also organize some information with bullet points, such as a list of your most notable accomplishments in a sales role, to make it more readable and scannable.

As you describe your skills and accomplishments, make sure to include enough detail to make it clear why these specific qualifications are included.

For example, do not just say you have great customer service skills. Instead, explain what kind of communication style you possess and how it has benefited customers in your previous positions. Your goal is to show employers the value you can bring to their company.

Here are 6 skills to describe in a sales cover letter

  • Sales account management
  • Sales tactics
  • Product and inventory management
  • Communication (describe your exact communication style)
  • Customer service

Here is an example of how to describe an accomplishment in a sales cover letter

As a sales professional at [Former Employer], I achieved the highest number of closed deals in the department, meeting my sales goals for each quarter by 125%. Additionally, I helped onboard 5 major new clients, increasing overall revenues by 30% annually.

5. Encourage employers to contact you in your sales cover letter conclusion

Your last key step in writing a sales cover letter is to encourage the employer to contact you quickly in your conclusion . While you don’t want to make the employer feel rushed, reiterating that you are excited to hear from them and how they can best reach you will help persuade them to contact you promptly.

Always include a formal sign-off in your conclusion to show respect and appreciation to the employer!

Here is an example of a good conclusion from a sales cover letter

It brings me great excitement to be considered for this position on your team and I look forward to hearing from you soon. The best time to reach me is between the hours of 10 a.m. to 4 p.m. any day of the week. As I am eager to speak with you further about this opportunity, I plan to reach out next Wednesday afternoon if I have not yet heard back.

Kind Regards,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Julia Gergelova — Resume Writer

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

Subcategories

  • Account Executive
  • Real Estate
  • Sales Director
  • Salesforce Administrator
  • Sales Manager
  • Sales Representative

All sales cover letter examples

Account Executive Cover Letter Example

Related sales resume examples

Property Manager CV Example

Let your resume do the work.

Join 3,600,000 job seekers worldwide and get hired faster with your best resume yet.

english template

sales job cover letter examples

Build my resume

sales job cover letter examples

  • Resume builder
  • Build a better resume in minutes
  • Resume examples
  • 2,000+ examples that work in 2024
  • Resume templates
  • 184 free templates for all levels
  • Cover letters
  • Cover letter generator
  • It's like magic, we promise
  • Cover letter examples
  • Free downloads in Word & Docs

3 Sales Representative Cover Letter Examples for 2024  

Stephen Greet

  • Sales Representative Cover Letter
  • Sales Development Representative Cover Letter
  • Medical Sales Representative Cover Letter
  • Write Your Sales Representative Cover Letter

When customers are trying to make a decision, you help move the needle to get them to choose your company over the competitor. You manage customer relations, lead outreach, and conversion optimization strategies to ensure company sales goals become a reality.

Now, it’s time to help you achieve your career goals by optimizing your cover letter.

As a sales pro, you know that presentation is key, but you may struggle to achieve the right balance of job skills and work experience in your cover letter. We’re here to help with our sales representative cover letter examples that will provide you with a template for success.

sales job cover letter examples

Sales Representative Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Sales representative cover letter example

Why this cover letter works

  • Detail your professional experiences, citing quantified successes such as sales growth, overstock reduction, and generated leads. And along with showcasing proficiency with industry tools like Power BI, conclude with genuine eagerness to work with the company.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Sales Development Representative Cover Letter Example

Sales development representative cover letter example

  • From there, paint a clear picture of sales triumphs, from amplifying pipeline conversion rates to securing new appointments. Equally, demonstrate familiarity with industry platforms like Zendesk, Zoho, and Tableau.

Medical Sales Representative Cover Letter Example

Medical sales representative cover letter example

  • Restating your interest in the role and welcoming further conversation is a welcome way to conclude your medical sales representative cover letter.

Related cover letter examples

  • Sales representative resume
  • Sales associate
  • Sales manager

How to Write a Sales Representative Cover Letter That Stands Out

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

When strategizing your sales pitch, you know you need to find that “it factor” that makes your product or service stand out to the consumer. You’ll want to take a similar strategic approach with your cover letter. 

In a selling situation, showing how your product solves customer pain points often puts you over the top. You can the same with your cover letter by reviewing the job description and outlining how your strategic selling strategies will fit perfectly with the company’s mission.

sales job cover letter examples

Optimize your sales representative cover letter’s greeting and intro

A great way to open is by addressing a specific hiring manager by name. You can often find a contact person in the job description or on the company’s website. This will work wonders, just like learning a customer’s name helps personalize your interaction. 

Once you get into the opening paragraph, you can hook attention further by relating to the company’s mission and key skills they’re seeking in the sales rep position. For instance, you could explain how your consultative selling approach will help the company achieve its objective of boosting sales volume while providing an extraordinary customer experience. 

Avoid being too generic, like the example below that doesn’t provide enough specific details about what the company is looking for in sales rep applicants.

Yikes, overly generic! 

Hello Mr. Richardson,

I saw your job listing for a sales representative, and I thought my skills would be the perfect fit for your needs. This sounds like a great company, so I would be thrilled to join your impressive sales team. 

Instead, try to write an opener like the one below that presents specific job skills like prospecting, sales analytics, and cold calling that Pan-American Life Insurance Group is seeking in the position. 

An excellent opener relating to key skills! 

Dear Mr. Williams,

As Pan-American Life Insurance Group seeks a resourceful and diligent individual for the sales development representative position, I am eager to work collaboratively with your team, exhibiting unwavering commitment to your vision. My affinity for sales prospecting, sales analytics, and cold calling, combined with my understanding of the insurance industry, make me an ideal candidate to drive revenue and customer satisfaction in this role.

sales job cover letter examples

Show your sales abilities in the body of your cover letter

You’ve written an exceptional opener, but there’s still more work that needs to be done to show companies you’re the sales pro they need. It’s just like providing customers with the right metrics to show that your product is the reliable solution they’re looking for. 

Speaking of metrics, the sales field uses plenty that you should include within examples of past work experience you list in this section. For instance, you could talk about how you implemented a new lead nurturing strategy that boosted end-of-funnel conversions by 42%. 

If you don’t have a ton of sales-related experience, you could also include any experiences utilizing transferable skills like customer service or any knowledge you’ve picked up through relevant education like a marketing degree. 

A detailed body paragraph showing sales achievements! 

While serving Accusoft, my tactical prowess in prospecting and lead nurturing amplified our customer spectrum, unveiling 62 promising leads via Zoho and HubSpot. This proactive approach sparked a robust 43% quarter-over-quarter sales increment.

sales job cover letter examples

Write a top-performing closer for your sales representative cover letter

Once you get into the closing paragraph, it’s time to round out the information you’ve covered by relating back to the company’s mission and the skills you emphasized. It’s the same as rephrasing details you covered in a sales presentation to ensure customers remember what stood out. 

You should also thank the hiring manager for their time and end with a call to action, just like you would in every sales pitch. However, remember to keep the CTA light in cover letters, such as “I look forward to discussing this position with you further.” 

The closer below misses the mark on many aspects since it doesn’t relate to any essential elements of the sales rep position.

Lacking information in this one! 

I believe my experience and education make me a great fit to be your next sales representative. I look forward to discussing this position in more detail with you soon. 

Jasmine Davis

Instead, write a closer like the one below that relates back to Johnson & Johnson’s mission while citing key skills like competitor analysis that they’re seeking in the position. 

A well-rounded closer based on company needs! 

My passion for delivering quality healthcare solutions aligns well with Johnson & Johnson’s commitment to profoundly change the trajectory of health for humanity. I am excited about applying my skills in healthcare industry regulations, competitor analysis, and pharmacology to contribute to your esteemed company. Discussing further how I could add value to your team is an opportunity I warmly welcome. Thank you for your time and consideration.

Ingrid Nilsson

If you can’t find a sales hiring manager’s name, simply leading with “Dear [name of company] hiring team” still works well. Just ensure the rest of your cover letter is highly specific to the company’s mission and skills they’re seeking, like lead gen or cold calling. 

As with your sales representative resume , one page will be the optimal length. You want to keep it concise and relevant to the company’s primary needs, like consultative selling or product presentations, to ensure you catch the hiring manager’s attention. 

You can keep a similar structure for each sales rep cover letter you write, but the details should be uniquely written to each company’s mission or needs. It’ll help you optimize for success when one company focuses on cold calling, whereas another emphasizes event marketing. 

Create my free resume now

My Resume DB

15 Sales Representative Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Representative jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are a necessity when applying for a job. They give the potential employer insight into who you are and why you would be a good fit for their company. A cover letter can also help to ease the decision-making process by providing an explanation of your qualifications and why you would be a great fit.

Here are 15 amazing Sales Representative cover letters that are professionally written and will help you stand out and get that job!

sales job cover letter examples

Sales Representative Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Representative Sample 1

Dear Hiring Manager,

As a Sales Representative with experience in marketing and sales, I am confident that my skills will contribute to the success of your company. I am passionate about helping people find the best solutions for their needs and am eager to work with your team. My goal is to provide excellent customer service while also identifying new opportunities for growth.

Sales Representative Sample 2

My name is _______________________________________ and I am interested in the Sales Representative position . My qualifications include:

Strong communication skills, including both written and oral. Willingness to travel extensively outside of the office. Ability to work under pressure and meet deadlines. Nimble mind for adapting to constantly changing demands.   Ability to work well in a team environment.

Sales Representative Sample 3

I am applying for the Sales Representative position with the ____ company. I possess a bachelor’s degree in Business Administration with a focus on sales and management. My experience includes working for _____ company as a sales representative, where I create ads, cold call potential clients, and manage my territory to exceed goals. I am looking forward to developing new skills in this position and hope you will consider me for the role.

Sales Representative Sample 4

My name is ____________. I am writing to express my interest in the Sales Representative position you recently posted on ____________. My degree in Business Administration has taught me that relationships are key to success, both personally and professionally. I am eager to become part of a company that values excellence, teamwork, integrity, diversity and professionalism.

I believe my skills as a salesperson would be an excellent fit for your organization’s needs. Specifically, I have eight years of experience generating new business through establishing rapport with potential customers on the phone or on site. Furthermore, I am committed to exceeding expectations by providing outstanding service at every opportunity while maintaining open communications with all stakeholders involved throughout the transaction process

Sales Representative Sample 5

Dear Manager,

I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes:      • Achieving an average of $1,000 in monthly revenue on my own

• Maintaining a professional appearance on the job at all times Thank you for your time and consideration.

Sales Representative Sample 6

I am a qualified Sales Representative with experience in the field. I have an intimate understanding of the market and am eager to work with your organization. As a Sales Representative for the past six years, I have handled complex sales contracts worth millions of dollars while managing an aggressive quota. My skills are geared towards developing new relationships while engaging current customers on new opportunities. I am committed to exceeding expectations by meeting deadlines and providing quality service no matter what it takes. Additionally, my interpersonal skills are excellent as evidenced by my ability to foster trust among individuals on both sides of the table. If you want more information about me feel free to contact me at 555-555-5555 or email me at abcdefg@

Sales Representative Sample 7

Dear Sir/Madam,

I am writing in response to your advertisement for the Sales Representative position. I am confident that my experience and skills would be an excellent match for this position. I have an extensive background in sales for both technology and business-to-business companies. My customer service is excellent, with many past employers praising me for understanding their needs and providing their clients with quick responses at all times of day. My passion is helping others succeed, which I believe would translate very well into the Sales Representative role at your company. Please consider me for this position so that I can use my skills to contribute to your company’s success. Thank you!

Sales Representative Sample 8

Dear ___________, I am enthusiastic about the opportunity to become your next Sales Representative. I am knowledgeable, assertive, dependable and team oriented. Sincerely, My name is Jane Doe

Sales Representative Sample 9

I am writing to express my interest in the Sales Representative position that was posted on your website. I have 10 years of sales experience and am confident that I can deliver excellent customer service and quality products, which is one of the most important aspects of this role. I would really like the opportunity to interview for this position and discuss how my skills could be a valuable asset to your organization. Thank you for taking the time to read my inquiry and if you wish to learn more about me please feel free to contact me at (the email address).

Sales Representative Sample 10

Dear HR Manager, As a Sales Representative with a proven record of success, I feel I am a great candidate for the open Sales Representative position. My years of experience in customer service and sales have shown that I am excellent at developing relationships with clients and providing them with quality products. This is evidenced by my many loyal customers, who have been shopping from me for over seven years. In addition to understanding what customers want, I also understand how to create effective business partnerships in order to achieve our shared goals. My goal is to be the best Sales Representative possible for you and your company so that we can both succeed – please consider me as your next hire! Having seen the attributes in myself that make me a successful candidate for this

Sales Representative Sample 11

Dear Sir or Madam:  

I am writing to apply for the position of Sales Representative. I am a recent college graduate and have two years of experience as a customer service representative. I am confident that my educational background and professional experience make me an excellent candidate for this position, as my performance reviews mention that “he always goes above and beyond.” My attention to detail, strong work ethic, and enthusiasm for sales would be a great addition to the team.

Thank you for your time, consideration, and attention. I look forward to hearing from you soon.

Sales Representative Sample 12

My name is ________, and I am interested in the Sales Representative position you advertised on Indeed.com. I am very familiar with this market, as my previous employer was a small construction company that specialized in residential housing. My experience includes high-quality customer service, negotiation skills, and excellent organizational skills. I am confident that these skills would make me an excellent candidate for this position. I look forward to hearing from you soon!

Sales Representative Sample 13

Dear Sir or Madam,

I am writing to apply for the Sales Representative position you advertised. I believe my extensive customer service experience will allow me to be an excellent fit for this position. Moreover, I would like to share my recent resume with you so that you can see my qualifications in greater detail. Thank you for your consideration and I hope to hear from you soon.

Sales Representative Sample 14

Sales representative sample 15.

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Representative cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

Related Careers:

  • 15 Accounting Intern Cover Letters That Will Get Hired (NOW)
  • 15 Registered Nurse Cover Letters That Will Get Hired (NOW)
  • 15 Healthcare Administrator Cover Letters That Will Get Hired (NOW)
  • 15 Engineering Intern Cover Letters That Will Get Hired (NOW)
  • 15 Warehouse Worker Cover Letters That Will Get Hired (NOW)
  • 15 Human Resources Manager Cover Letters That Will Get Hired (NOW)
  • 15 NICU Nurse Cover Letters That Will Get Hired (NOW)
  • 15 Graduate Teaching Assistant Cover Letters That Will Get Hired (NOW)
  • 15 School Secretary Cover Letters That Will Get Hired (NOW)
  • 15 Net Developer Cover Letters That Will Get Hired (NOW)

Leave a Comment Cancel reply

You must be logged in to post a comment.

Crafting an Effective Customer Service Cover Letter: Examples and Tips

Larry Barker

After doing a fair bit of online research, you’ve found a customer service job that meets all your requirements. You’re pretty confident you’re a good fit, your customer support resume is on point, and you’re ready to apply. 

Then, as you fill in the online form, you realize you can add a cover letter. 

You might wonder whether you really need it. After all, skipping this step will save you time and effort. Plus, it’s not mandatory, right? 

The truth is that a cover letter, while it might seem like a demanding last step, will help you stand out over other candidates.

A good cover letter gives you the ability to showcase how your experience and skills relate to the customer service role you’re applying for in a way that a resume might fall short. Since it’s not mandatory, it’s also a great way to separate yourself from other applicants who aren’t willing to do the extra work involved.

The good news is that it doesn’t need to be complicated. Follow these tips and examples to create an attention-grabbing cover letter for your next customer service role that will convince the recruiter you’re definitely worth interviewing.  

Why you need a cover letter for customer service roles

If you have a great customer support resume with relevant skills and experience, that’s the core of your application. It’s the ice cream scoop in your sundae.

But your cover letter is the cherry and sprinkles you put on top — it’s a chance to show your personality and make yourself stand out. 

With a cover letter, you’re doing two crucial things for the recruiter or hiring manager:

You’re showing them you care enough about the job to spend extra time crafting a cover letter.

You’re making it extra easy for them to connect the dots between your skills and experience and the job’s requirements.

Those are both solid arguments for spending time on a cover letter, but there are other reasons, too. 

Customer service is a competitive job market. Many roles — especially in today’s job market — receive hundreds of applicants (or more!). 

Put yourself in a recruiter’s shoes for a moment. When you’re skimming dozens or hundreds of resumes, you’re likely seeing similar things over and over — bullet points of similar experiences, similar roles, and so on. With so much of the same, how do you make a choice? 

When there are two (or twenty) similar candidates, the applications with strong cover letters will stand out. It’s a chance to demonstrate the value you can bring to the company by expanding on the bullets in your resume. Since writing and communication skills are two of the key customer service skills , it’s also a chance to put your abilities on display.

Recommended Reading

How to Hire for Customer Service: A Step-by-Step Guide

How to Hire for Customer Service: A Step-by-Step Guide

What to include in a cover letter for a position in customer service.

OK, you’re going to write a cover letter for your customer service role. Now what do you include in it ? 

Here are a few things that a solid cover letter should contain.

An attention-grabbing introduction

In journalism, a good lead is everything. In his famous book “ On Writing Well ,” editor and writer William Zinsser wrote that, “The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.”

Replace “article” with “cover letter,” and you’ll understand why your introduction is so important.

Remember, a recruiter or hiring manager might be sifting through hundreds of applications. A strong introduction that grabs their attention can be the difference between being ignored and being asked for an interview. 

A highlight of relevant customer service skills and experience

Highlighting your relevant customer service experience in a personable and engaging way is the number one thing to focus on when writing a cover letter. Your cover letter shouldn’t be a novel, so you need to be brief and carefully choose what to share, but this is how you make your job application come alive.

Let’s use an example. 

Imagine you’re applying for a job where one of the required skills is the “Ability to learn quickly and under pressure.”

Your cover letter is the perfect chance to highlight how you’ve used this skill. For example, you could explain how, in your last role, you successfully learned to use a complex new internal tool and how, after a few weeks, you were helping other colleagues who struggled with the new system.

Brevity is key, but make sure you pick a few required skills to show your relevant experience. If you’ve held unique roles in your past — like the time you trained dolphins at SeaWorld — it’s also a chance to highlight how those unique experiences make you the best possible candidate.

An address to the hiring manager and company

By addressing the company and, if possible, the hiring manager, you’ll show that you took the time to research the company you’re applying to. When many people take a “spray-and-pray” approach to applying for jobs — applying for hundreds of jobs with barely a thought — this is how you demonstrate your genuine interest. 

This doesn’t have to be long — even just including the hiring manager’s name is more than most — but it’s a prime chance to personalize your cover letter. 

Customization of your cover letter for each application

Adapting your cover letter to each job application can bring a big return on your time investment, but it can seem the most demanding.

This doesn’t mean you need to start from scratch every single time. 

Instead, craft a cover letter “template” that works for you and that you can tweak based on the role and job description. For example, if you’re applying for a role focused on phone support, you’ll address your experience with that channel. If the company only offers live chat support, you’ll pull out the phone support snippet and add in something more relevant. Just be sure you change all the relevant information (company name, who it’s addressed to, exact job title or position) on each iteration!

How to Snag (and Succeed at) a Remote Customer Service Job

How to Snag (and Succeed at) a Remote Customer Service Job

Structuring a customer service cover letter that stands out.

A cover letter is like a story about you. Like all good stories, they have an introduction, a body, and a conclusion. 

Introduction: Start by expressing your enthusiasm and interest in the role. What made you excited when you read the job post? Maybe you’re particularly interested in the product or  you’ve followed the company (or used their product!) for years. Perhaps you enjoy writing and managing knowledge bases. 

Your introduction should include: 

Your personal details (name, address, email, phone number).

The hiring manager or recruiter’s details (if possible).

The role you’re applying to.

An opening paragraph.

Main body: The bulk of your cover letter is about highlighting relevant customer service skills and experiences. As we’ve mentioned, you need to connect the job requirements and responsibilities with your previous experience, ideally by providing real-life examples. The main body should contain: 

Experience.

Qualifications.

Don’t write it in bullet points. Write in personable, conversational paragraphs. Imagine it’s your first, super-brief conversation with the hiring manager.

Conclusion: The last section of the cover letter is for you to reiterate your interest and thank the reader for reviewing your application. The conclusion is made of:  

A closing paragraph.

Your signature.

7 Customer Service Resume Examples + Best Practices

7 Customer Service Resume Examples + Best Practices

Tips for writing an effective customer service cover letter.

What are the key elements that make the perfect cover letter? The best practices below are a good place to start: 

Use a tone and style that matches the company: The language, tone, and style you would use when applying for a customer service position at a bank are not the same as if you were applying for a role at a tech startup. Startups tend to be more laid back and informal while banks are traditionally more formal. Be sure to research the company you’re applying to, paying attention to how they communicate. Matching your tone to your audience is an important customer service skill, and this is your chance to show it off. 

Address specific job requirements with real examples: Your cover letter should provide plenty of real-life examples that show how you uniquely meet the requirements from the job description. Don’t overwhelm the reader with details, but make it obvious that your skill set fits what they’re looking for. 

Demonstrate strong communication and interpersonal skills: Your cover letter should prove that you have great communication skills, which is the cornerstone of fantastic customer service. Don’t forget that the way you express yourself says as much (or more) than the specific words you use.

Be clear and concise in your writing: Use language that’s easy to understand. This isn’t the time to use fancy words or attempt to be too clever. Prioritize clarity and aim to highlight your relevance in as few words as necessary.

How to write a customer service cover letter with no prior support experience  

What if you’re a total newcomer to the customer support industry and have no experience at all? Or perhaps you have support experience but want to break into the SaaS customer support industry ?

First, don’t be discouraged! Key customer service skills like empathy, adaptability, clear communication, and patience are transferable. They’re skills you develop in other fields — as a barista, teacher, salesperson, and even as a parent or caregiver — or through activities like volunteering or athletics.

If you have no experience in customer support, your cover letter is even more critical. Without it, your resume might not be enough to showcase those skills and how they’ll apply to the role you’re applying to. 

On top of that, your cover letter is a great place to express your eagerness to learn and your customer-focused attitude.

Customer Support Job Description: Examples and Best Practices

Customer Support Job Description: Examples and Best Practices

Customer service cover letter examples.

Writing your first cover letter can feel daunting. Below are some examples based on experience level that might spark your creative juices. 

#1: Entry-level customer service representative

Hampton, VA 23666

(343) 222-5555

[email protected]

March 10, 2024

Healthcare Inc.

Role: Customer Service Representative 

Dear Jessica Smith,

I’m interested in applying for the Customer Service Representative role at Healthcare Inc. As a former barista at a large coffee shop, I made sure customers felt consistently cared for, turning visitors into regulars. Because of my customer service skills and friendly attitude, I was promoted within six months. 

In my current position, I’ve become an expert in various aspects of customer service, like using clear communication, being attentive to detail, and having a problem-solving mindset. In the job description, you mentioned that you're looking for a candidate who learns quickly. While working at my current position, I had to learn a new cash management system, and within a few days, I was training others.

My colleagues (and customers!) would say I'm friendly, patient, and hardworking. I'm always trying to get better at what I do, picking up new things on the job and ensuring customers have a great experience. My passion for delivering a consistently great customer experience encouraged me to apply for this role at Healthcare Inc.

I understand how important it is to boost a company's mission through every customer interaction to create long-lasting loyalty. That's precisely the approach I'm excited to bring to Healthcare Inc., and it’s why I'm eager to grow with your team and work as a Customer Service Representative. 

I look forward to discussing my experience with you. Please don’t hesitate to reach out if you need additional information. 

Thank you for your consideration.

Best regards,

#2: Customer service representative

Role: Customer Service Representative

I recently came across the Customer Service Representative position at Healthcare Inc. in one of my favorite customer support communities. I’m excited to express my interest in joining your team!

With two years of experience in customer service, I’m confident in my ability to contribute positively to your organization. 

In my current position at ACME Company, I've honed my communication skills by handling a diverse range of customer inquiries. Whether through email, phone, or chat support, I consistently prioritize clear and concise communication, resulting in a team-leading customer satisfaction score of 98% over the last two quarters. 

I also see that you’re looking for someone who can build customer relationships. I take pride in developing rapport with clients at ACME Company, resulting in a 10% increase in repeat customers. By actively listening to their needs and providing personalized solutions, I've cultivated a positive customer experience that contributes to ongoing loyalty. In fact, sometimes customers ask for me by name. While I try to discourage that, I do love how it signals that they trust me to get the job done. 

Based on the details I've provided, I think it’s clear that I have a genuine passion for customer service. I'm thrilled about the prospect of advancing my career at Healthcare Inc. 

Thank you for considering my application. I’m looking forward to hearing from you about the customer service representative position. 

#3: Customer service manager

Role: Customer Service Manager

I saw your job posting for a Customer Service Manager on the company’s website and immediately had to apply. With four years of experience in customer service, I’m confident in my ability to build and lead a successful support team. 

Here are three key reasons why I believe I’m a strong candidate for this role:

Leadership skills: In my current position at ACME Company, I’ve been entrusted with leading a team of customer service representatives. I successfully implemented new training protocols that resulted in a 15% improvement in customer satisfaction scores within six months.

Problem-solving abilities: I pride myself on resolving customer issues efficiently. For instance, during my time at ACME Company, I encountered a challenging situation where a customer had a complex billing problem. Through asking good questions and collaborating with various departments, I was able to resolve the issue to the customer's satisfaction. I also identified and implemented a process improvement that reduced similar errors by 40%.

Adaptability and continuous improvement: In the fast-paced environment at ACME Company, I actively sought and implemented feedback from both customers and team members about how we could improve. One project I initiated led to a streamlined workflow and a 10% reduction in average handling time.

I am so excited about the opportunity to bring my skills and experience to Healthcare Inc. and to contribute to the achievements of your customer service team. 

Thank you for considering my application. I look forward to hearing from you to learn more about the customer service manager position.

Cover letters are worth the time

Writing a thoughtful, personalized cover letter takes a lot more time than simply filling out a bunch of fields on a job application form, but it’s one of the single best ways to make your application stand out from the crowd, especially when you’re applying for popular roles in the competitive customer service job market. 

By leveraging the tips and tactics shared here, you’ll be able to create a compelling cover letter that increases your likelihood of landing the customer service job you have your eye on — whether it’s your first role or you’re looking to advance your customer service career.

Like what you see? Share with a friend.

Larry barker.

Larry has spent over a decade leading CX teams at tech companies of various sizes. He also currently operates Supported Content , a niche content marketing company that helps CX brands attract and retain customers.

Join 251,101 readers who are obsessed with delivering great customer service.

LOGO

Your favourite senior outside college

Home » Job Tips » Resume Writing Tips » Sales Executive Cover Letter

Cover Letter for a Sales Executive (Steps, Tips, Template, & Sample)

A sales executive is the driving force for increasing sales and generating revenue by identifying potential customers, pitching products/services, fostering customer relations, and developing sales strategies. To secure a job as a sales executive, you need a well-crafted cover letter. Let’s understand how you can draft an impressive cover letter for a sales executive in this blog.

Table of Contents

How to Write a Sales Executive Cover Letter

A cover letter is like a sales pitch, where you pitch your skills, experience, and qualities to the recruiter to get called in for an interview. It also provides you an opportunity to answer the recruiter’s favorite question, “ Why should we hire you ?” Follow these steps to write a compelling cover letter for a sales executive job.

Step 1:  Begin with a Thorough Research

Thorough research allows you to mention skills relevant to the position and make the cover letter personalized. This includes:

  • Analyzing the job description to check all the necessary details about the skills and responsibilities of the sales executive.
  • Studying the company website to get familiar with the company culture.
  • Eyeballing your resume to avoid repetition of any information.

Find and Apply Banner

Step 2: Provide Personal Information with Header

A cover letter begins with a header where the personal information of you and the recruiter is mentioned. Here’s a look at what a header looks like

Your Name 

Contact Number 

Email Address 

Step 3: Greet the Recruiter with Salutation

Greeting the recruiter sets a positive and personalized tone to the cover letter. In case you know the recruiter’s name, you can address the cover letter as, “Dear Name.” If you don’t have the required information, you can try to look for it on various platforms such as the company website, LinkedIn, and X (formerly Twitter). In case you cannot find the recruiter’s name, you can address it as, “Dear Hiring Manager”

Step 4: Write a Captivating Introduction

Introduction is a section where you can catch the recruiter’s eye and compel them to read further. This section typically talks briefly about you, what job position you are applying for, where you came across the job vacancy, and why you are keen on applying for it.

Step 5: Highlight your Strong Points in Body Paragraphs

The main body paragraphs are where you highlight your strong points to stand out from the rest. 

  • A cover letter for sales executives for freshers or those with less experience can highlight the skills, achievements, or any projects you may have undertaken. You can also share your internship experience.
  • In a cover letter for a senior sales executive or an experienced professional, you can highlight your sales executive skills, work experience, achievements, and projects according to the requirements of the position. 

Additionally, try to state examples or provide data for your achievements to sound confident and avoid vagueness. You can also shed light on your career objectives and how this job will assist you in achieving them. It enables you to showcase that you have a clear idea about your future career.

Step 6: Close with a Summary and Call-to-Action (CTA)

While closing the cover letter, ensure to cover the following points: 

  • Explain what makes you the best candidate for the position by briefly highlighting the relevant skills, experience, and accomplishments.
  • Request for scheduling an interview for a deeper discussion on how you can be an asset to the company. 
  • Thank the hiring manager for considering you for the opportunity.
  • Lastly, attach your resume either as a link or a PDF file.

Step 7: Proofread to Avoid Errors

Grammatical or spelling errors may cost you your dream job. It is essential to proofread your cover letter to avoid any errors as it may seem unprofessional to the recruiter. To ensure your cover letter is error-free, scan it thoroughly to check for any grammatical or spelling errors and poor sentence framing. 

Make the required edits and proofread once again. Additionally, cross-check your details to avoid the chances of false communication and ensure they are aligned with the job description.

Cover Letter Template for Sales Executive

A cover letter for this role is crucial as it showcases your enthusiasm, sales experience, and unique skills. It provides an opportunity to highlight achievements, tailor your application to the company’s needs, and demonstrate your passion for driving sales success. Here’s the cover letter format for a sales executive to better understand the format.

Cover Letter Sample for Sales Executive

Here’s a cover letter example for a sales executive position. You can take guidance from it to craft an impressive cover letter for a sales executive job.

Formatting Tips for a Sales Executive Cover Letter

Follow these tips on cover letter formatting to sound professional and impress the recruiter with the best cover letter for a sales executive.

1. Font Style and Size: 

  • Use professional and simple font styles such as Times New Roman, Arial, or Calibiri. 
  • Keep the font size between 10-12 to ensure readability. 
  • Use bullet points, italics, or bold to emphasize crucial details.

2. Formatting Paragraphs

  • Keep a spacing of 1.15 or 1.5 between the lines to make the text easy on the eyes. 
  • Keep 0.75 to 1-inch margins to give a neater and professional look to your cover letter.
  • Align your text to the left. 
  • Create a concise and to-the-point cover letter with three to six paragraphs that are readable in about 10 seconds.
  • The total word count of the cover letter must be between 250-400 words.

3. Save as PDF

  • Always share your cover letter with the recruiter in a PDF document. 
  • PDF looks more professional, is easy to read, and won’t present any formatting issues like Word.

By creating a concise and detailed cover letter that highlights your skills and work experience relevant to the position, you can impress the recruiter in a matter of minutes. So, keep this guide handy to craft the perfect cover letter for a sales executive job. By following the aforementioned steps, template, sample, and tips, you will be able to craft a compelling cover letter with ease.

Did you find this blog helpful? Let us know in the comments. Additionally, learn how to build a strong resume with our blog on sales executive resumes to increase your chances of getting a callback. 

Ready with the cover letter and the resume? Start applying to top companies at Internshala and get hired at your dream company.

  • ← Previous
  • Next →

sales job cover letter examples

Harshita is an English Literature graduate from the University of Delhi with 3 years of experience in Content Writing and Editing. Dedicated to her craft, she loves creating magic with words. She is a big fan of hoarding cute planners and journals and can be seen watching FRIENDS (almost EVERYTIME) in her spare time. Her meticulous attention to detail makes her stand out from the crowd. A typo epidemic is her worst nightmare!

Related Post

sales job cover letter examples

Social Media Manager Cover Letter: Tips & Template

Are you a social media manager looking to take your career to the next level? Or are you an aspiring social media manager, eager to learn the art of producing

sales job cover letter examples

Cover Letter for Front-End Developer: A Comprehensive Guide

As a front-end developer, you are responsible for how a website interface looks and performs. Majorly, your role revolves around creating, enhancing, and making websites visually appealing. However, to secure

sales job cover letter examples

Data Scientist Cover Letter: Writing Tips, Template & Samples to Get Hired

An effective cover letter can help you stand out from other applicants and get the hiring manager’s attention. For data scientists, the cover letter is an opportunity to showcase their

sales job cover letter examples

Web Developer Cover Letter: The Ultimate Guide to Getting Hired Fast

A well-written cover letter is essential for any job application but is especially crucial for web developer roles. A web developer is a programmer who specializes in the development of

IMAGES

  1. Sales Cover Letter: Examples & Ready-To-Use Templates

    sales job cover letter examples

  2. FREE 8+ Sales Cover Letter Templates in PDF

    sales job cover letter examples

  3. Best Sales Cover Letter Examples [How to Write]

    sales job cover letter examples

  4. Sample Cover Letter For Sales Job; Use This Customizable Sales Cover

    sales job cover letter examples

  5. Sales Executive Cover Letter

    sales job cover letter examples

  6. FREE 8+ Sales Cover Letter Templates in PDF

    sales job cover letter examples

VIDEO

  1. COVER LETTER FOR JOB APPLICATION (supermarket)

  2. Cover letter for job application

  3. Application for job Joining Letter

  4. Letter for job in company || Job application letter sample/format in english || Job application

  5. Covering letter for CV

  6. Letter Writing || how to write letter to Job

COMMENTS

  1. Sales Cover Letter Example and Template for 2024

    Sales Cover Letter Example and Template for 2023. The sales field includes a wide range of job descriptions, including sales representative, sales manager and sales consultant. Pursuing a career in sales can allow you to work in a variety of industries, such as software, retail, professional services and manufacturing.

  2. Sales Cover Letter Examples, Templates and Writing Tips

    Step by step tips on how to write a sales cover letter sure to get you job interviews. A sales cover letter template for you to copy, adjust to your specifications, and have ready in under 15 minutes. Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 18+ cover letter templates and ...

  3. Sales Cover Letter Example & Tips

    Finally, here's a sales cover letter template that you can easily copy and paste into Microsoft Word or Google Docs: Today's Date. Hiring Manager's Name. 123 Company Address. Company's City, State, Zip Code. (xxx) xxx-xxxx. [email protected]. Dear (Mr./Ms./Mrs.) (Hiring Manager's Surname), I'm thrilled to see your listing for ...

  4. Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

    The standard cover letter opening line is something along the lines of: "I'm interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. ". While these sentences might not kill your chances of getting the job, they generally don't help.

  5. Sales Cover Letter: Example & Tips for Sales Positions

    Cover Letter Example for Sales Jobs: Opening Paragraph. As a longtime user and fan of Lansing's peerless software offerings, I was thrilled to see the opening for an SaaS sales account manager. With my experience as an award-winning salesperson at AWS, I know I can use my skill set and product knowledge to become a valuable member of the ...

  6. Sales Cover Letter

    Sales cover letter examples: How to stand out. When it comes to cover letter examples, sales representatives should consider both quality and format. There are three essential tactics to follow when creating a cover letter for a sales position: Top. Explain why you're the best candidate for the job (as discussed in the first section) Middle.

  7. 7 Sales Cover Letter Examples & Writing Guide for 2024

    5 Sales Cover Letter. Examples & Writing Guide for 2024. Stephen Greet January 6, 2024. Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company. Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you've got.

  8. How to Write a Sales Cover Letter (Examples & Templates)

    5 Cover Letter Tips for Today's Sales Professionals. Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn't mean it has to be hard. The following tips will start you off on the right foot. Be Clear And Concise. A cover letter is not an aria.

  9. Sales Cover Letter Examples and Templates for 2024

    Your sales cover letter should usually have five sections, in this order: 1. Heading. At the top of the page, include: Your name and contact information. The date. The recipient's name, title, company, and contact information (when available) (Note: Feel free to omit this section if you send your letter by email and your contact details are ...

  10. Sales Cover Letter Examples & Expert Tips · Resume.io

    Use this Sales cover letter example to finish your application and get hired fast - no frustration, no guesswork. This cover letter example is specifically designed for Sales positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

  11. Sales Cover Letter Samples & Examples 2024

    Here is an example of a strong introduction from a sales cover letter. I am a sales professional with 5 years of specialized experience selling used and new automobile components to dealerships and auto mechanics. My mentor, Mr. John Johnson, is a dealership owner in your city and is a longtime client of your company.

  12. Sales Representative Cover Letter Examples & Samples for 2024

    Free Sales Representative cover letter example. Dear Mr. Bentz: Perseverance, exceptional communication skills, and a goal-driven work ethic are all essential components to excelling in sales. As a talented sales professional with a proven history of successfully generating new business and driving revenue growth, I am ready to significantly ...

  13. Sales Cover Letter: Sample and Complete Guide [20+ Examples]

    Ending strongly on a cover letter for retail sales positions is just as critical as an attention-grabbing start, like the perfect value proposition. Read this for more tips and examples: How to End a Cover Letter: Sample & Complete Guide [+20 Examples] 6. A Postscript to Seal the Deal. Wait, you said we were done!

  14. Professional Sales Cover Letter Examples for 2024

    View LiveCareer's expert Sales cover letter examples to get started! close. Builders. Resume. Create a professional-level resume with ease. 30+ dazzling design options! CV. ... When it comes to tracking jobs in Sales, your cover letter is your personal brand. Use the following advice to make it attention-grabbing.

  15. Sales Cover Letter: Examples & Ready-To-Use Templates

    A sales cover letter template for you to copy, adjust to your specifications, and have ready in under 15 minutes. Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 21 cover letter templates and download your cover letter now. Create your cover letter now.

  16. 3 Sales Representative Cover Letter Examples for 2024

    3 Sales Representative Cover. Letter Examples for 2024. Stephen Greet January 4, 2024. When customers are trying to make a decision, you help move the needle to get them to choose your company over the competitor. You manage customer relations, lead outreach, and conversion optimization strategies to ensure company sales goals become a reality.

  17. 15 Sales Representative Cover Letters That Will Get Hired (NOW)

    Sales Representative Sample 5. Dear Manager, I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes: • Achieving an average of $1,000 in monthly revenue on my own.

  18. Sales Professional Cover Letter Examples & Samples for 2024

    Free Sales Professional cover letter example. Dear Mr. DeWall: Success in the sales world requires perseverance, a persuasive communication approach, and outstanding interpersonal and negotiation skills. As a driven sales and account manager with 12+ years of experience managing customer relationships and accounts to drive revenue and market ...

  19. Best Sales Cover Letter Examples for 2024

    Sales Cover Letter Example. If you want to write a great salesperson cover letter, then consider this sales representative cover letter example for inspiration. Dear Mr. Smith, I would like to express my interest in the sales account manager position at [company name]. In my current position as an account executive with CarZone, I have a ...

  20. Regional Sales Manager Cover Letter Examples and Templates for 2024

    Regional Sales Manager Cover Letter Tips 1. Quantify business performance . Performance numbers are key to any sales application. But in the past few years, a tumultuous economy has made many sales organizations' revenue uneven through no fault of their own.

  21. Crafting an Effective Customer Service Cover Letter: Examples and Tips

    Adapting your cover letter to each job application can bring a big return on your time investment, but it can seem the most demanding. ... Address specific job requirements with real examples: Your cover letter should provide plenty of real-life examples that show how you uniquely meet the requirements from the job description. Don't ...

  22. Sales Executive Cover Letter (with Example, Template and Tips)

    Here's a cover letter example for a sales executive position. You can take guidance from it to craft an impressive cover letter for a sales executive job. ... So, keep this guide handy to craft the perfect cover letter for a sales executive job. By following the aforementioned steps, template, sample, and tips, you will be able to craft a ...