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Business Management Case Study: A Complete Breakdown

Gain a comprehensive understanding of the "Business Management Case Study" as we break down the concept from start to finish. Discover the incredible journeys of companies like Apple Inc., Tesla and Netflix as they navigate innovation, global expansion, and transformation. This detailed analysis will provide insights into the dynamic world of business management.


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Case studies play a pivotal role in understanding real-world challenges, strategies, and outcomes in the ever-evolving field of Business Management. This blog dives into the intricacies of a compelling Business Management Case Study, dissecting its components to extract valuable insights for aspiring managers, entrepreneurs, and students alike. Learn the study behind some of the most significant Business Management Case Studies & how an online business degree can help you learn more in this article. 

Table of Contents

1) What is Business Management? 

2) Case Studies in Business Management 

    a) Apple Inc. Innovation 

    b) Tesla’s EV revolution 

    c) Amazon retailer to e-commerce giant 

    d) McDonald’s global expansion 

    e) Netflix’s transformation 

3) Conclusion 

What is Business Management?  

Business Management refers to the set of activities, strategies, and practices employed to oversee and coordinate an organisation's operations, resources, and personnel to achieve specific goals and objectives. It encompasses a wide range of responsibilities to ensure an organisation's efficient and effective functioning across various functional areas. 

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Case Studies in Business Management  

Here are some of the notable case studies in the field of Business Management that have garnered attention due to their complexity, innovative strategies, and significant impact on their respective industries:  

Business Management: Case Studies

Apple Inc. innovation  

a) Background: Apple Inc. is a global technology giant noted for its innovative products and design-driven approach. In the early 2000s, Apple faced intense competition and declining market share. The company needed to reinvent itself to remain relevant and competitive. 

b) Problem statement: Apple's challenge was revitalising its product line and regaining market leadership while navigating a rapidly changing technological world. 

c) Analysis of the situation: The Case Study dives into Apple's design thinking and customer-centric innovation to develop products that seamlessly blend form and function. The company's focus on user experience, ecosystem integration, and attention to detail set it apart from its competitors. 

d) Proposed solutions: Apple's strategy involved launching breakthrough products like the iPod, iPhone, and iPad that redefined their respective markets. The company also invested heavily in creating a robust ecosystem through iTunes and the App Store. 

e) Chosen strategy: Apple's commitment to user-centred design and innovation became the cornerstone of its success. The strategy encompassed cutting-edge technology, minimalist design, and exceptional user experience. 

f) Implementation process: Apple's implementation involved rigorous research and development, collaboration among various teams, and meticulous attention to detail. The company also established a loyal customer base through iconic product launches and marketing campaigns. 

g) Results and outcomes: Apple's strategy paid off immensely, leading to a resurgence in its market share, revenue, and brand value. The company's products became cultural touchstones, and its ecosystem approach set new standards for the technology industry. 

Tesla’s EV revolution  

a) Background: Tesla, led by Elon Musk, aimed to disrupt the traditional automotive industry by introducing electric vehicles (EVs) that combined sustainability, performance, and cutting-edge technology. 

b) Problem statement: Tesla faced challenges related to the production, scalability, and market acceptance of electric vehicles in an industry dominated by internal combustion engine vehicles. 

c) Analysis of the situation: This Case Study examines Tesla's unique approach, which combines innovation in electric powertrains, battery technology, and software. The company also adopted a direct-to-consumer sales model, bypassing traditional dealership networks. 

d) Proposed solutions: Tesla's solutions included building a network of Supercharger stations, developing advanced autonomous driving technology, and leveraging over-the-air software updates to improve vehicle performance and features. 

e) Chosen strategy: Tesla focused on high-quality engineering, creating a luxury brand image for EVs, and promoting a community of passionate supporters. The company also bet on long-term sustainability and energy innovation beyond just manufacturing cars. 

f) Implementation process: Tesla faced production challenges, supply chain issues, and scepticism from traditional automakers. The company's determination to continuously refine its vehicles and technology resulted in incremental improvements and increased consumer interest. 

g) Results and outcomes: Tesla's innovative approach catapulted it into the forefront of the EV market. The Model S, Model 3, Model X, and Model Y gained popularity for their performance, range, and technology. Tesla's market capitalisation surged, and the company played a significant part in changing the perception of electric vehicles. 

Amazon retailer to e-commerce giant  

a) Background: Amazon started as an online bookstore in the 1990s and quickly expanded its offerings to become the world's largest online retailer. However, its journey was riddled with challenges and risks. 

b) Problem statement: Amazon faced difficulties in achieving profitability due to its aggressive expansion, heavy investments, and price competition. The company needed to find a way to sustain its growth and solidify its position in the e-commerce market. 

c) Analysis of the situation: This Case Study explores Amazon's unique business model, which prioritises customer satisfaction, convenience, and diversification. The company continuously experimented with new ideas, services, and technologies. 

d) Proposed solutions: Amazon's solutions included the introduction of Amazon Prime, the Kindle e-reader, and the development of its third-party seller marketplace. These initiatives aimed to enhance customer loyalty, expand product offerings, and increase revenue streams. 

e) Chosen strategy: Amazon's strategy revolved around long-term thinking, customer obsession, and a willingness to invest heavily in innovation and infrastructure, even at the expense of short-term profits. 

f) Implementation process: Amazon's implementation involved building a vast network of fulfilment centres, investing in advanced technology for logistics and supply chain management, and expanding its services beyond e-commerce into cloud computing (Amazon Web Services) and entertainment (Amazon Prime Video). 

g) Results and outcomes: Amazon's strategy paid off as it transformed from an online bookstore to an e-commerce behemoth. The company not only achieved profitability but also diversified into various sectors, making Jeff Bezos the richest person in the world for a time. 

McDonald’s global expansion  

a) Background: McDonald's is one of the world's largest and most recognisable fast-food chains. The Case Study focuses on the company's global expansion strategy and challenges in adapting to diverse cultural preferences and market conditions. 

b) Problem statement: McDonald's challenge was maintaining its brand identity while tailoring its menu offerings and marketing strategies to suit different countries' preferences and cultural norms. 

c) Analysis: The Case Study analyses McDonald's localisation efforts, menu adaptations, and marketing campaigns in different countries. It explores how the company balances standardisation with customisation to appeal to local tastes. 

d) Solutions and outcomes: McDonald's successfully combines global branding with localized strategies, resulting in sustained growth and customer loyalty in various markets. The Case Study demonstrates the importance of understanding cultural nuances in international business. 

Netflix’s evolution  

a) Background: Netflix started as a DVD rental-by-mail service and became a leading global streaming platform. The Case Study explores Netflix's strategic evolution, content production, and influence on the entertainment industry. 

b) Problem statement: Netflix's challenge was transitioning from a traditional DVD rental business to a digital streaming service while competing with established cable networks and other streaming platforms. 

c) Analysis: The Case Study analyses Netflix's shift to online streaming, its investment in original content production, and its use of data analytics to personalise user experiences and content recommendations. 

d) Solutions and outcomes: Netflix's strategic pivot and focus on content quality and user experience contributed to its dominance in the streaming market. The Case Study illustrates how embracing digital disruption and customer-centric strategies can drive success.  

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These case studies offer valuable insights into different facets of Business Management, including innovation, strategic decision-making, customer-centric approaches, and market disruption. Analysing these cases provides aspiring managers and entrepreneurs with real-world examples of how effective strategies, risk-taking, and adaptability can lead to remarkable success in the dynamic business world. 

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Case studies.

The teaching business case studies available here are narratives that facilitate class discussion about a particular business or management issue. Teaching cases are meant to spur debate among students rather than promote a particular point of view or steer students in a specific direction.  Some of the case studies in this collection highlight the decision-making process in a business or management setting. Other cases are descriptive or demonstrative in nature, showcasing something that has happened or is happening in a particular business or management environment. Whether decision-based or demonstrative, case studies give students the chance to be in the shoes of a protagonist. With the help of context and detailed data, students can analyze what they would and would not do in a particular situation, why, and how.

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Business Management Case Study Example

Business Management Case Study Example

Design a well-crafted and professional case study to solve a business problem. use these business management case study examples to get started..

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Are you trying to create a case study about your own business dilemma? Do you want to explore the answers to a specific business case and impress your colleagues and stakeholders with it? If your answer is yes, then you need these business management case study examples to get you started on the right track. Designing your own case study can be challenging, but it doesn’t always have to be difficult. If you are a beginner with no experience in creating case studies from scratch, this template from Venngage is a good starting point that you can use. A case study is a research method involving detailed and in-depth examinations of a specific subjects. Case studies involve collecting and analyzing data through various methods, with the goal of answering a specific question or dilemma. In business use cases, it can help guide other companies on how to approach a certain issue or problem at hand. Because case studies are often designed to create a detailed and comprehensive understanding of a certain subject, it can also be used to explore specific business questions. Creating

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A number of universities and organizations provide access to free business case studies.  Below are some of the best known sources.

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Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of case studies and research reports on a wide range of companies and industries - both Indian and international. The collection contains several kinds of case studies:

Case Studies

Our case studies are usually between 10 and 20 pages long, and are written from an industry or company perspective, rather than from the perspective of an individual decision maker. In addition to training, these case studies are useful if you require information on industries, or on companies and their strategies. If you require multiple copies of the case studies for classroom use, please purchase a license to make the number of copies required, from the site. We will then e-mail a clean copy of the pdf file (without the 'Do Not Copy' watermark) to you, so that you can make the number of copies required.

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These contain collections of selected case studies. Link: Case Study Volumes

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These are very short (3 or 4 pages) case studies, essentially covering one issue or topic. These can be used in classroom and other situations where the time available for case preparation is limited. Short cases, or caselets, are increasingly used as teaching aids, both in B-Schools and in executive education programs. Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture. The session plan for a B-School course is likely to be more effective when there is a balanced mix of cases and caselets, along with other pedagogical tools. Business Ethics , Business Environment , Business Strategy , Consumer Behavior , Human Resource Management , Industrial Marketing , International Marketing , IT and Systems , Marketing Communications , Marketing Management , Miscellaneous , Operations , Sales and Distribution Management , Services Marketing , More Short Case Studies >>

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These are case studies with substantial multimedia content. In addition to the printable version of the case study, these include one or more CDs with video clips of the case study protagonists in action, or being interviewed by the case developers. We believe that the multimedia content provides a greater immediacy to the subject matter of the case, and promotes greater involvement in the case study on the part of the learner. Link: Multimedia Case Studies

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Some of our case studies have been translated into languages such as Spanish, French, Portuguese and Russian, German, French, and Chinese. Link: Cases in Other Languages

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Business Management Case Study Example

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Business Management Case Study

A business case study or business management case study is a well-structured written document that summarizes real-life business scenarios or fictitious accounts of a business situation. Business case studies are usually produced for teaching and learning purposes.

Abbakin uses business management case study to prepare its future managers; to emphasize the fact that learning before doing is much more beneficial to all startups and potential entrepreneurs.

This business management case study is designed for corporate students and practical managers; and it’s suitable for small business management in Nigeria, Africa and other emerging markets.

Going into a business involves risk. And one of the most important and often overlooked decisions to make at first is how to protect yourself and the future of your business; or better minimize certain risks.

  When starting a business for instance, you have many decisions to make, based on:

  • What to produce
  • Where to locate your business
  • The best legal structure
  • Who to hire
  • How to get your customers
  • How to raise money for the business and
  • Where to start marketing your products.

In life, teaching and learning precedes practice. So as a startup entrepreneur or manager, you need to learn while providing answers to these questions and therefore acquiring new skills.

“Experience” they say is “the best teacher” though. But some experiences do end in pitfalls. There is need to exhibit some level of control based on your knowledge of the industry.

“Uncertainty can’t be good for business” said Bill Gates, the owner and founder of Microsoft.

In the large extent, the best ownership structure for your kind of business will depend on the type of services or products you choose to provide or produce.

Such is the business management case study of a startup entrepreneur name Mike Adekunle.

A Business Management Case Study Example with Solution

The mike’s story.

Mike Adekunle was a young Nigerian businessman who received a sizeable inheritance from his late father, and has decided to start a taxicab company in the popular city of Lagos, Nigeria.

As a new business, Mike recorded a sizable amount of income, even though the competition was fierce. After a couple of years Mike business has grown up to seven taxis in his fleet and the money was rolling in.

Then one day: one of his drivers calls him from the road – that he was involved in an accident!

According to his report, Mike learned that the new driver he hired was not paying attention while driving and that he seriously injured a man crossing the street.

On assessing the situation, Mike fired the driver and sent his condolences to the man in the hospital. He also went so far as to offer to pay his hospital bills, yet the victim wasn’t consoled by his efforts.

Two weeks later, Mike was served with a lawsuit, because the man can never walk again according to doctors’ report. During the case, Mike hired some lawyers who concluded to settle the case out of court.

Finally, the sum decided was vast, but Mike didn’t have any choice. This was so because Mike had not formed a Corporation or a Limited Liability Company.

Not only did the judgment force him to liquidate his entire business, but he also had to sell his home and give up a substantial amount of his children’s’ school fees.

At the end, Mike was devastated – especially when he learned that had it been he formed a Limited Liability Company (LLC); only the business would have been lost and his home and family’s financial future would have remained intact.

He was also surprised to further learned that had he placed each vehicle under comprehensive insurance poly; even the car that hit the accident victim would have been covered; and he (Mike) would still have his business and six other cars in his fleet.

  Lessons from the Business Management Case Study

Every business has its own risks which the entrepreneur or captain of industry must surmount. That something has not happened does not mean all is well in a business.

If you are in business, you should save up capital for the rainy days, despite the social-political environment.

Every problem leads to new discoveries and solutions, yet this is not an example of a successful entrepreneurship.

Being a successful entrepreneur needs experience, knowledge, new skill sets and the desire to make thing happen.

Business Management Case Study Example

Solutions for the Business Management Case Study

This case indeed provides a real-world scenario that demonstrates how business structures work for different types of companies or industries. Business owners therefore have to pick the structure that best meets their investment needs.

If your business will engage in risky activities — like trading stocks, transportation or roofing contracts — you’ll surely need to form a business organization that provides protection against personal liability. This will shields your personal assets from business debts and legal claims.

Normally, many businesses start out as sole operations, or partnerships. However, your initial choice of a business structure is not sited in stone! Much sole proprietorship businesses often evolve into some other form of businesses – like a partnership or limited liability company.

As a company grows, the needs of the owner also changes, and/or the risks of personal liability also increase. Thus, a once sole proprietorship or partnership can be converted to a Limited Liability Company or Public Company and vice versa. This is made possible by the Nigeria company law.

For businesses that will never “go public,” forming a public company probably is not worth the added expense. Instead, the simplicity and flexibility of LLCs offers a more clear advantage.

Wrapping up: Business Management Case Study

Business management case method is therefore capable of impacting administrative skills which will help you identify and analyze management issues that are very near to the real life situations.

Theses management issues which future entrepreneurs and managers are likely to encounter in their day-today lives or business careers are better prevented using near life scenarios as seen from the above business case.

Until your company is incorporated, or your sole proprietorship or partnership is registered; you should not invest any money on the name, or so. This is because the name may be changed at any time due to business changes or demand.

The name of a business is only on reserve and can be changed prior to incorporation or company registration.

You can read more about business management case study in our premium business organization topics, marketing and personnel management courses. There, every aspect of company incorporation, trademarks, business contracts and partnership agreements are well covered.

This course series discovered how to name your business; the best type of business organization to choose; and how to go about registering your professional businesses in your place of residence, especially in Nigeria. Including requirements for the federal and state laws; tax related issues and the Nigerian business permits .

Please analyze and contribute your own solution to the key problems presented in these lessons by dropping your own view on the comments section – so that others can learn from you too.

If you have any question or require additional clarifications or materials, then get it touch with us here .

To keep the conversation going, join our Business Forum and follow us on Instagram, Facebook and Twitter: @abbakinglova .

Related: 6 Types of Business Organizations Entrepreneurs Must Consider

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The contextual investigations are on subjects like nursing, the executives, law help understudies from multiple points of view. The contextual analysis task help offers a brilliant technique for actualizing thoughts and hypotheses to circumstances identified with reality.

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Top 40 Most Popular Case Studies of 2017

We generated a list of the 40 most popular Yale School of Management case studies in 2017 by combining data from our publishers, Google analytics, and other measures of interest and adoption. In compiling the list, we gave additional weight to usage outside Yale

We generated a list of the 40 most popular Yale School of Management case studies in 2017 by combining data from our publishers, Google analytics, and other measures of interest and adoption. In compiling the list, we gave additional weight to usage outside Yale.

Case topics represented on the list vary widely, but a number are drawn from the case team’s focus on healthcare, asset management, and sustainability. The cases also draw on Yale’s continued emphasis on corporate governance, ethics, and the role of business in state and society. Of note, nearly half of the most popular cases feature a woman as either the main protagonist or, in the case of raw cases where multiple characters take the place of a single protagonist, a major leader within the focal organization. While nearly a fourth of the cases were written in the past year, some of the most popular, including Cadbury and Design at Mayo, date from the early years of our program over a decade ago. Nearly two-thirds of the most popular cases were “raw” cases - Yale’s novel, web-based template which allows for a combination of text, documents, spreadsheets, and videos in a single case website.

Read on to learn more about the top 10 most popular cases followed by a complete list of the top 40 cases of 2017.  A selection of the top 40 cases are available for purchase through our online store . 

#1 - Coffee 2016

Faculty Supervision: Todd Cort

Coffee 2016 asks students to consider the coffee supply chain and generate ideas for what can be done to equalize returns across various stakeholders. The case draws a parallel between coffee and wine. Both beverages encourage connoisseurship, but only wine growers reap a premium for their efforts to ensure quality.  The case describes the history of coffee production across the world, the rise of the “third wave” of coffee consumption in the developed world, the efforts of the Illy Company to help coffee growers, and the differences between “fair” trade and direct trade. Faculty have found the case provides a wide canvas to discuss supply chain issues, examine marketing practices, and encourage creative solutions to business problems. 

#2 - AXA: Creating New Corporate Responsibility Metrics

Faculty Supervision: Todd Cort and David Bach

The case describes AXA’s corporate responsibility (CR) function. The company, a global leader in insurance and asset management, had distinguished itself in CR since formally establishing a CR unit in 2008. As the case opens, AXA’s CR unit is being moved from the marketing function to the strategy group occasioning a thorough review as to how CR should fit into AXA’s operations and strategy. Students are asked to identify CR issues of particular concern to the company, examine how addressing these issues would add value to the company, and then create metrics that would capture a business unit’s success or failure in addressing the concerns.

#3 - IBM Corporate Service Corps

Faculty Supervision: David Bach in cooperation with University of Ghana Business School and EGADE

The case considers IBM’s Corporate Service Corps (CSC), a program that had become the largest pro bono consulting program in the world. The case describes the program’s triple-benefit: leadership training to the brightest young IBMers, brand recognition for IBM in emerging markets, and community improvement in the areas served by IBM’s host organizations. As the program entered its second decade in 2016, students are asked to consider how the program can be improved. The case allows faculty to lead a discussion about training, marketing in emerging economies, and various ways of providing social benefit. The case highlights the synergies as well as trade-offs between pursuing these triple benefits.

#4 - Cadbury: An Ethical Company Struggles to Insure the Integrity of Its Supply Chain

Faculty Supervision: Ira Millstein

The case describes revelations that the production of cocoa in the Côte d’Ivoire involved child slave labor. These stories hit Cadbury especially hard. Cadbury's culture had been deeply rooted in the religious traditions of the company's founders, and the organization had paid close attention to the welfare of its workers and its sourcing practices. The US Congress was considering legislation that would allow chocolate grown on certified plantations to be labeled “slave labor free,” painting the rest of the industry in a bad light. Chocolate producers had asked for time to rectify the situation, but the extension they negotiated was running out. Students are asked whether Cadbury should join with the industry to lobby for more time?  What else could Cadbury do to ensure its supply chain was ethically managed?

#5 - 360 State Real Options

Faculty Supervision: Matthew Spiegel

In 2010 developer Bruce Becker (SOM ‘85) completed 360 State Street, a major new construction project in downtown New Haven. Just west of the apartment building, a 6,000-square-foot pocket of land from the original parcel remained undeveloped. Becker had a number of alternatives to consider in regards to the site. He also had no obligation to build. He could bide his time. But Becker worried about losing out on rents should he wait too long. Students are asked under what set of circumstances and at what time would it be most advantageous to proceed?

#6 - Design at Mayo

Faculty Supervision: Rodrigo Canales and William Drentell

The case describes how the Mayo Clinic, one of the most prominent hospitals in the world, engaged designers and built a research institute, the Center for Innovation (CFI), to study the processes of healthcare provision. The case documents the many incremental innovations the designers were able to implement and the way designers learned to interact with physicians and vice-versa.

In 2010 there were questions about how the CFI would achieve its stated aspiration of “transformational change” in the healthcare field. Students are asked what would a major change in health care delivery look like? How should the CFI's impact be measured? Were the center's structure and processes appropriate for transformational change? Faculty have found this a great case to discuss institutional obstacles to innovation, the importance of culture in organizational change efforts, and the differences in types of innovation.

This case is freely available to the public.

#7 - Ant Financial

Faculty Supervision: K. Sudhir in cooperation with Renmin University of China School of Business

In 2015, Ant Financial’s MYbank (an offshoot of Jack Ma’s Alibaba company) was looking to extend services to rural areas in China by providing small loans to farmers. Microloans have always been costly for financial institutions to offer to the unbanked (though important in development) but MYbank believed that fintech innovations such as using the internet to communicate with loan applicants and judge their credit worthiness would make the program sustainable. Students are asked whether MYbank could operate the program at scale? Would its big data and technical analysis provide an accurate measure of credit risk for loans to small customers? Could MYbank rely on its new credit-scoring system to reduce operating costs to make the program sustainable?

#8 - Business Leadership in South Africa’s 1994 Reforms

Faculty Supervision: Ian Shapiro

This case examines the role of business in South Africa's historic transition away from apartheid to popular sovereignty. The case provides a previously untold oral history of this key moment in world history, presenting extensive video interviews with business leaders who spearheaded behind-the-scenes negotiations between the African National Congress and the government. Faculty teaching the case have used the material to push students to consider business’s role in a divided society and ask: What factors led business leaders to act to push the country's future away from isolation toward a "high road" of participating in an increasingly globalized economy? What techniques and narratives did they use to keep the two sides talking and resolve the political impasse? And, if business leadership played an important role in the events in South Africa, could they take a similar role elsewhere?

#9 - Shake Shack IPO

Faculty Supervision: Jake Thomas and Geert Rouwenhorst

From an art project in a New York City park, Shake Shack developed a devoted fan base that greeted new Shake Shack locations with cheers and long lines. When Shake Shack went public on January 30, 2015, investors displayed a similar enthusiasm. Opening day investors bid up the $21 per share offering price by 118% to reach $45.90 at closing bell. By the end of May, investors were paying $92.86 per share. Students are asked if this price represented a realistic valuation of the enterprise and if not, what was Shake Shack truly worth? The case provides extensive information on Shake Shack’s marketing, competitors, operations and financials, allowing instructors to weave a wide variety of factors into a valuation of the company.

#10 - Searching for a Search Fund Structure

Faculty Supervision: AJ Wasserstein

This case considers how young entrepreneurs structure search funds to find businesses to take over. The case describes an MBA student who meets with a number of successful search fund entrepreneurs who have taken alternative routes to raising funds. The case considers the issues of partnering, soliciting funds vs. self-funding a search, and joining an incubator. The case provides a platform from which to discuss the pros and cons of various search fund structures.

40 Most Popular Case Studies of 2017

Click on the case title to learn more about the dilemma. A selection of our most popular cases are available for purchase via our online store .


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