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  • Case Study: Brief summary
  • What is a Case Study: Detailed summary

Case studies in candidate selection

Case studies in teaching and research, case studies in content marketing for companies, case study: brief summary.

A Case study refers to the analysis and description of a particular case (usually involving company practice). Based on this representative example, general rules can be derived. Case studies are used in various industries and disciplines.

what is a case study

What is a Case Study: Detailed Summary

In addition to being conducted for educational purposes, case studies are also an effective content-marketing tool.

Case studies are typically structured as follows:

Some employers use case studies as part of their selection process to help them differentiate between candidates. This is a common approach, for example, in an assessment center. Case studies are widely used by large companies and consultancies in the applicant-selection process. Mostly, this is to present a problem from the respective industry that applicants must then solve. Candidates often have to tackle case studies in corporate areas such as business, finance and marketing.

Employers use case studies to test a candidate’s ability to analyze complex problems and then discover appropriate solutions. In these scenarios, applicants are often faced with decisions similar to those a CEO or company manager would face in practice.

In addition, case studies are used for educational purposes, including in the areas of law or general business administration.

They present learners with practical examples. Historically, the use of case studies as a teaching method can be traced back to a lecturer at the Law School of Harvard University.

Many companies look at case studies as a means to attract new customers. According to the B2B Content Marketing Study by the Content Marketing Institute , 77 percent of companies use case studies as part of their content marketing activities.

Companies that, for example, want to increase traffic to their website, promote these case studies via newsletters and on social media channels. Surveys show that the use of case studies has a decisive influence on purchasing decisions.

In company case studies, the organization will typically represent the performance of a company and how they function at a practical level. This often means demonstrating how the company has successfully implemented specific projects. As a result, potential customers can see that the company is capable of solving practical product or service problems, and the company expects this to have a positive spin-off effect for its own brand image.

The use of case studies is especially suitable for providers of complex products such as software. Companies usually include customer quotes and graphics within the case study.

In addition to marketing, company sales divisions can also use case studies. Sales staff can use links to the case study site or use information about case study outcomes in their own offers and presentations.

In addition to their use in selecting potential employees, case studies are frequently used both as a teaching aid and to develop business practice. Companies use case studies as part of their marketing and sales in order to clarify and enhance their services to potential customers based on practical examples. Here, case studies are usually used as a tool for B2B marketing .

what is a case study

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Writing A Case Study

Barbara P

A Complete Case Study Writing Guide With Examples

10 min read

Published on: Jun 14, 2019

Last updated on: Dec 19, 2022

Case Study

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Knowing how to write a case study is one of the core skills you will need in college. You may feel overwhelmed when you have to write a case study analysis because it requires good analytical and writing skills. But, with practice, you can master this art easily.

If you have to submit a case study soon and you have absolutely no idea where to start from, then this is the right place for you.

Relax and read this blog post to learn how to write a case study assignment in an efficient manner.

Case Study Definition

“What exactly is a case study?”

A case study critically assesses an event, a place, personality, or situation to draw a conclusion. It uses all background information to identify the key problems and recommend further action.

However, you must polish your analytical skills to master case study analysis.

A good case study demonstrates the excellent academic skills of students. But, planning is an important step, especially if you do not want to get into any complicated situation.

To help you write the case study easily, we have explained everything in detail in this blog. Here, you can learn all about the types of case studies and how to write one properly and successfully.

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Types of Case Study

Here are different  types of case study  that you are most likely to deal with in your academic years.

No matter what type you are writing, you will need to present detailed answers and explanations about the case study questions.

How to Start a Case Study?

“How is the case study done?”

Here are the steps that you need to follow for a smooth start to a case study writing process.

1. Identifying the Problem

The very first step in starting a case-control study is to identify the problem. For example, examining the incompetence of KFC to bring a substantial rise in the revenue.

2. Ponder the Root Source

Problems may originate from an incorrect marketing strategy or the flawed structure of the supply chain.

3. Create an Outline

Ask yourself, what should be the main points of the case study. You shouldn’t keep mixing methods and solutions in the essay. Gather at least 3 to 4 main points to explain in your case study and form an organized outline.

4. Potential Solutions

If you are a student, brainstorm and propose a solution to a social issue or any relevant topic. Keep in mind that different case study subjects have different requirements.

For example, in the business world, the marketing and sales teams write case studies to analyze how their products and services could solve the problems of potential customers. Or how their product would affect their social media audience.

How to Write a Case Study?

After making a basic case study analysis, there are some specific steps that you need to follow for writing a perfect case study. These are given below:

1. Introduction

Identify the key issue and write a solid thesis statement in 1-2 sentences. As with any other paper, your case study introduction should serve as a roadmap for your readers.

Your introduction should not only identify the research problem and its significance. But also discuss why this specific case is being written and how it relates to addressing the problem.

A good introduction must answer the following questions:

2. Background Information

Incorporate relevant issues and facts and conduct extensive research on the problem. This is the point where you need to demonstrate how well you have researched your problem.

3. Alternative Solutions

Highlight alternative solutions for the problem to come up with the best solutions. Don’t forget to briefly outline the most viable solutions and evaluate their advantages and disadvantages.

4. Main Answer

Always provide a realistic answer to the question asked in the case. Explain the rationale for choosing the solution and justify it. Explain why this solution is proved to be the best and support it with solid evidence.

You can also utilize concepts from class discussions, lectures, and text readings to help your view. Make sure you have incorporated outside research and personal experiences if necessary.

5. Recommendations

Locate specific strategies to accomplish the solution. Suggest further actions and then outline the implementation plan.

Here are the points that you need to focus on when writing recommendations

These are the basic steps that you need to follow for writing any type of case study. However, you can add or remove the sections depending upon the requirements of the case study you are working on.

Case Study Research

A case study is a detailed study of a person, group, event, place, phenomenon, or organization. Case study methods are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative research methods, but in some cases, qualitative research is also used.

Case studies are great for describing, comparing, evaluating, and understanding different aspects of a research problem.

Case study research revolves around single and multiple case studies. It also includes quantitative evidence, relies on multiple sources, and benefits from the prior development of previous research.

Before starting writing your case study, research and think about what you want to learn or prove. You might be aiming to learn how a company develops a new product. You need to base your research questions around the purpose that you want to achieve.

Case Study Format

The only thing that matters, in the end, is the score. Figure out the required  case study format  and strictly adhere to it.

APA and MLA are the leading case study formats used in various institutions.

Writing a Case Study

Abstract adds to the spice of the paper. Try to craft a solid, brief, and sound abstract as it has immense power to impress or annoy your professors. A common reader also usually reads abstracts to decide if he wants to study the paper.

Have a look at the following components involved in proofreading. It can remove the mistakes and typos of your paper.

How to Cite a Case Study?

Citing sources is an integral part. Four kinds of formatting techniques are used to cite case studies:

Case Study Outline

Let’s explore the way an outline is constructed in problem-oriented papers. Make sure that you outline your case study tactfully. You may find thousands of case study templates on the internet for your help.

Here are the main parts of mainstream educational case studies that you can follow.

case study outline

Case Study Analysis

A successful case study analyzes a real-life situation and provides a great opportunity to gather evidence. It challenges existing assumptions about a problem and provides a new set of recommendations.

Critical thinking and analytical skills matter the most in case studies. They differentiate ordinary paper from outstanding one.

Ensure that your analysis goes through the following techniques.

Thoroughly read the case and brainstorm ideas for the different solutions. Do not rely on one solution.

Locate ideas that sound the most interesting, as they will form the solution. Be extra careful, as picking the wrong solution is the most common mistake.

Don’t rush to write the case study neatly in the first step. Take some time to build a neat one.

Case Study Examples

Examples are a great way to learn how to do a case study. That’s why we have also compiled a bunch of interesting  case study examples  that you can go through before starting writing.

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Case Study Introduction Example

The introduction is the first thing that your readers are going to interact with. So, it is important to formulate a captivating introduction to draw the reader’s attention. Make sure to include a thesis statement and summarize the outcome into 1-2 sentences.

You can also refer to the following example of a case study and learn how to write an interesting introduction.

UX Case Study Example

UX case studies are a great example of design work that designers include in their portfolios. To give you more insights, here is a UX case study design example that you can refer to.

Amazon Case Study Example

Are you looking for an Amazon case study example? Look at this detailed example and learn how to write a case study analysis.

Business Case Study Example

In particular, a business case study focuses on telling a story of how your product or service helped people in achieving their short or long-term goals. You can also read this example and understand the essential elements of writing a great case study.

APA Format Case Study Example

Wondering how to write a case study in APA format? Keep in mind that there are certain APA format guidelines that you need to follow throughout.

Refer to this APA format case study example for more help.

Psychology Case Study Example

A case study in psychology refers to the use of a descriptive research approach for an in-depth analysis of a subject such as a person, group, or organization.

Below we have provided a great example for you to learn how to write a case study in psychology.

Medical Case Study Example

A medical case study is a detailed report of the symptoms, diagnosis, and treatment of the disease. If you need to submit a medical case study soon, the following example will help you start the writing process.

Get Expert Case Study Writing Help

We hope now the idea of making a case study would not haunt you. By now, you must be confident enough to take your pen and start working on your case study. However, it may take some time to develop and polish your craft.

Follow the rules defined in this guide and practice writing case studies.

Case study writing can be tricky as it is designed to help students demonstrate an understanding of a particular topic and how it affects the surrounding. Since it is such a difficult paper to write - an increasing number of students turn to case study writing services for help.

If you are also facing difficulty writing a great case study, then the best option is to hire an  online writing service . Expert case study writers at  can help you write your study according to your requirements and ahead of your deadline.

Hire our  essay writer  now to get a perfect case study on time!

Frequently Asked Questions

What is the purpose of a case study.

The objective of a case study is to do intensive research on a specific matter, such as individuals or communities. It's often used for academic purposes where you want the reader to know all factors involved in your subject while also understanding the processes at play.

What are the sources of a case study?

Some common sources of a case study include:

What is the sample size of a case study?

A normally acceptable size of a case study is 30-50. However, the final number depends on the scope of your study and the on-ground demographic realities.

Barbara P (Literature, Marketing)

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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What Is a Case Study: Useful Tips and Examples

There the best candidate for a case study definition is a paper that has elaborated research strategies. The tactics are then employed in an investigation of a phenomenon in a real-life setting. The results of the examination are then correctly documented, and the data is then interpreted. Lastly, the author should conclude the study and offer recommendations. This article should delve deep into a subject, its causes, and the fundamental principles.

There are several types of case studies. The one you need to write depends on the goals you want to achieve. Therefore, it is essential to know the different subdivisions of this type of writing before you decide which approach best fits your aims. The various forms of case studies include the following.

Now that you know what is a case study and the different forms it can take, you should learn how to write it.

How to Write a Case Study from Scratch

So, how to write a case study? Well, several key sections go into writing case studies. The following items can be used to show the standard case study template.

The Introduction

This first part addresses the scope your research intends to cover. Therefore, put forward the intentions of your investigation. Describe the issue you aim to examine and elaborate on its significance. Talk about the problem in terms of how your research will fill knowledge gaps in the subject area being covered.

Tell your reader why they should care about the issue you are studying. Also, inform them of what you knew about the issue before you began your research. You can use a previous study to show how some researchers have failed to satisfy the knowledge gap and why you will succeed. If you are the first to deal with this issue, tell your reader why you want to do it in the first place. Unless you are conducting a complex issue, this section should not go beyond a few paragraphs.

The Literature Review Section

This part should expand on the contextual information on the subject you are addressing in your article. Give the reader a historical perspective of the problem by discussing studies that revolve around it. Any of the published research you will use in this section must be relevant in helping your reader understand the issue. For instance, studies that are similar in terms of the goals of your study are viable. If the study happens to be the same, explain to your audience why repeating it is vital.

Elaborate on how the literature you have reviewed relates to each other in terms of how they inform your study. That is, published works that support your approach to examining the problem and if the research questions they answered are feasible. If the studies you are reviewing used different research methodologies from the one you have used, explain how your approach is beneficial.

Point out any missing pieces in the knowledge the literature being reviewed provides. Then, elaborate on how your research will compensate for these holes in understanding. Identify a need for further studies to be carried out around the subject. Remember, this part is supposed to show the reader how you fully understand the domain of the issue.

The Research Methodology

The case study research methods you use are contingent on the nature of what you are studying. Therefore, there are different considerations to make for each subject.

A Discussion of the Results

A discussion section in a standard case study format should ideally interpret the key results of the study and draw some conclusions from it. You first need to give your results before you can start doing a case study analysis. You can also show they relate to other similar studies. It is also essential to give alternate explanations for the findings you have.

Remember that you are out there to add on to the existing body of knowledge and not to make some universal assertion. Thus, offer a different perspective is applicable. You need to acknowledge the various constraints you came across in your study. Finally, recommend areas where further studies can be conducted. However, maintain relevancy to your chosen problem.  

The Conclusion

Your summary should be clear and concise. Synthesize your results to show how they point to some critical insight about your chosen problem. Start by presenting your chief point and how it is derived from your findings and interpretation. Give the context of this issue and why your study needed to be done. This section should show the reader how the details of the problem provide valuable insight towards understanding the big picture.

Now that we have covered the elements that go into a typical case study sample, it is time to address how you would go about the writing process.

How to Do a Case Study Brilliantly

When you dive into how to do a case study, there are a few things you need to keep in mind. Since the aim of the paper is to delve deep into a specific question, authors must eventually provide a new understanding of it. So, you need first to ask yourself how your study will fill some knowledge gap present in the field you are investigating. This will, in turn, help you choose a viable case study problem to examine.

Before you choose a problem, determine the type of study and the design you will implement in your investigation. If your instructor has provided the problem, identify the concepts of the topic statement to craft a relevant topic. Find relevant literature that can help you figure out how you can approach this issue.

If you have a list of problems to choose from, go with what you find interesting. If you are on your own in identifying an issue to investigate, do some self-introspection and figure out what you want to learn about. If you have no discernible area of interest, you can check out the following case study examples of topics you can consider. 

Assuming you are supposed to tackle a medical case study, you should revolve around what you would want to specialize in. You can have a variety of areas to choose from like mental health, pharmacology, evaluation of surgical or medical procedures in use, and many more.

If your field requires a nursing case study, you can choose to talk about specific afflictions or conditions that you can have a chance to study. Generally, this paper would be written when some practical knowledge of the discipline is being learned by a student. Therefore, seek topics that you can study where you are doing your practicum.

A case study psychology subject offers plenty of freedom to the author in terms of selecting a topic. You can tackle a specific psychological disorder and the therapies that treat them. You can also focus on famous figures in the field of psychology. The branches of psychology, along with human development, can offer excellent sources of ideas for topics.

If you are still in doubt about your capability to handle this type of writing, let us help you out. Check out our free samples today and learn how to tackle this kind of task.

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  1. What is a Case Study?

    A Case study refers to the analysis and description of a particular case (usually involving company practice). Based on this representative example, general rules can be derived. In addition to being conducted for educational purposes

  2. What is a Case Study

    A successful case study analyzes a real-life situation and provides a great opportunity to gather evidence. It challenges existing assumptions about a problem and provides a new set of recommendations

  3. What is a case study?

    In case studies, the unit of analysis is a case. The information presented in case studies is usually qualitative in nature - gathered through methods such as interview, observation, and document collection

  4. What Is a Case Study Interview? Sample Case Study Questions and Answers

    The reason for these case study interview questions is to test the candidate's problem-solving abilities and quick-thinking capabilities. Although every interview requires thorough preparation

  5. A case study in what not to do

    Since then I have been following them, not as a critic but more as a fan. Their work during the Covid 19 pandemic was out of the ordinary and I felt proud to be able to contribute through whatever means I could towards their efforts