The Potential of HubSpot for Law Firms | An Ultimate Guide

Unlock the full potential of HubSpot for law firms with our ultimate guide. Streamline marketing, improve sales, and boost client engagement effortlessly

The impact of digitization is pervasive across various business sectors, and the legal industry is no exception. In this increasingly competitive landscape, law firms are actively seeking innovative strategies to set themselves apart and enhance their client relationship management. HubSpot, a versatile and highly effective all-inclusive customer relationship management platform, has emerged as a game-changer for many law firms, helping them thrive in this rapidly evolving environment.

Law firms are effectively transforming their marketing strategies and improving their client management operations with HubSpot. HubSpot has become an industry-leading platform that enables law firms to flourish and develop in a highly dynamic and demanding sector. It improves communication, lead creation and management, and client engagement in the digital age.

Is HubSpot for Law Firms a Right Fit? - Compatibility Test

HubSpot is considered a compatible tool for law firms to manage all of their customer-facing tasks. It facilitates law firms to keep track of their clientele, sales, marketing, and their communications in one place.

To assess HubSpot's compatibility with law firms, we've compiled a comprehensive list of essential features required by legal practices and evaluated their availability within the HubSpot platform.

Undoubtedly, HubSpot provides an extensive array of customizable features tailored to meet individual business requirements. Nevertheless, it's essential to acknowledge that there can be certain limitations in certain situations.

To maximize the advantages of HubSpot and realize a higher return on investment, a clear understanding of your specific goals and objectives is crucial. Should you encounter any challenges, the availability of HubSpot consultants ensures the seamless and prosperous operation of your endeavors.

Common Use Cases for Law Firms

Essentially, HubSpot operates as a CRM at its core and focuses on providing essential features while curbing unnecessary elements. Lawyers can leverage the Marketing Hub to streamline marketing automation and monitor data across all campaigns. The Sales Hub can be used to effectively oversee one's sales funnel and expedite the process of finalizing deals. 

HubSpot Marketing Hub for Law Firm

Following are some HubSpot Marketing Hub features that a law firm can use for better lead capturing and nurturing.

HubSpot Blog Builder

Blogs are essential for client education and lead generation. HubSpot's user-friendly drag-and-drop editor empowers small and medium-sized law firms to create content easily, reducing the need for hiring developers.

HubSpot Blog Builder

For instance, divorce lawyers can enhance their online presence by publishing articles, how-to guides, FAQs, and legal tutorials on divorce and separation topics. These informative resources can attract potential clients who, while engaging with the content, can be seamlessly converted into leads through strategically placed calls-to-action and forms.

Marketing Automation/Targeted Communications

With the help of HubSpot marketing automation, you can set your marketing campaigns on autopilot by using workflows and bot builders.

Automated Meeting Booking

Imagine a law firm, let's call it Smith & Associates, that harnesses HubSpot's marketing automation to provide top-notch client care. They send tailored follow-up emails, share valuable legal insights, and handle appointment reminders automatically. This proactive approach boosts client satisfaction and loyalty while also giving ABC Law's legal team more time to focus on their cases.

Social Media Management

HubSpot integrates with major social platforms like Facebook, Twitter, Instagram, and LinkedIn, simplifying social media management with automated scheduling and posting from a single platform.

Social Media Management

For example, an XYZ law firm can use HubSpot's social media management to schedule and share legal insights, case studies, and client testimonials on social platforms. This maintains a consistent brand image, and with performance analysis, they optimize their strategy for attracting potential clients and bolstering their legal reputation.

The reporting tools provided by HubSpot enable law firms to efficiently monitor and assess the efficacy of their targeted communications.

hubspot law firm case study

Credits: Hubspot

For instance, a law firm can track website traffic, email campaign performance, and lead conversion rates, allowing them to make data-driven decisions to optimize their marketing strategy. This enables the firm to allocate resources more effectively, identify areas for improvement, and ultimately increase client acquisition and retention.

HubSpot Sales Hub for Law Firm

HubSpot's user-friendly sales software boosts efficiency, nurtures customer relationships, and supports growing sales teams. Here are some standout features for law firms within HubSpot Sales Hub.

Contact & Intake Management

Using HubSpot's Contact Management , Law firms may consolidate client data, reduce administrative operations, and improve communication, while boosting client satisfaction.

Contact Management

For example, you can efficiently manage client relationships using HubSpot's contact management.  You can centralize client data, track interactions, and segment contacts, enabling personalized legal services and improved client satisfaction.

Deal Management

Law firms can use Deal Management for their specific needs including case tracking, client management, revenue tracking, sales pipeline management, etc.

Deal Management

Imagine XYZ Law Firm in action. They rely on HubSpot's deal management to keep tabs on their legal cases and client interactions. It helps them stay on top of case progress, allocate resources wisely, and ensure they never miss a follow-up. All of this translates to smoother case management and happier clients.

Sequence Tool

HubSpot for law firms allows users to utilize HubSpot’s sequence tool based on their needs and demands. 

Sequence Tool In Hubspot

For instance, a law firm can develop onboarding sequences for new clients by sending them emails, sharing essential documents, and more . Sequences can also be used to automate appointment scheduling and reminders for consultations.

Appointments Scheduling

Law firms can use HubSpot's appointment scheduling feature to streamline client consultations. Clients can easily book appointments online, reducing administrative tasks. This ensures efficient scheduling, improves client satisfaction, and enhances the firm's overall productivity.

Appointments Scheduling

HubSpot CMS for Law Firm

HubSpot's CMS Hub offers flexibility for marketers, robustness for developers, and delivers a personalized, secure experience for your customers. Here are key features tailored for law firms:

Drag-and-Drop Editor

Drag-and-Drop Editor of HubSpot for law firms allows them to edit, create, and update content on their site. This includes publishing blog posts, managing attorney profiles, and generating informative pages about various legal services.

Drag-and-Drop Editor

Landing Pages

HubSpot permits you to swiftly create landing pages in-house to get a visitor into the sales funnel without any distractions.

Landing Pages

For instance, if a law firm runs an ad campaign on divorce-related issues, the landing page will get leads. It will also track performance at an advanced level.

Personalization & Smart Content

Smart Content and Personalization provide legal practices with effective means of addressing the unique needs of each website visitor. It allows them to show users content related to certain practice areas or legal services depending on their behaviors.

For instance, if a user has been perusing material on divorce law, the website may dynamically display information and CTAs related to divorce law.

Limitations of HubSpot for Law Firms

While HubSpot boasts a set of features that can undoubtedly contribute to the growth of a law firm, it's equally important to address specific limitations that may come into play. The following points outline some of the limitations that a law firm may encounter with HubSpot.

Time Tracking

HubSpot does not support built-in time-tracking features. With wide-ranging HubSpot tools for client retention, a lack of time tracking is a constraint.

Because law firms rely on it for billing clients, managing internal operations, and evaluating the productivity of their legal teams.

Accurate Billing

Billable hours are a common basis for billing in law firms. To effectively record billable hours, legal professionals have to utilize several, non-integrated time tracking platforms or rely on manual techniques. This can lead to invoicing errors and under or overbilling clients.

Relevant Compliances

HubSpot, since a general tool for all industries, doesn't have built-in compliances and controls a law firm may need to manage client intakes and interactions.

HubSpot for law firms serves as a valuable resource. HubSpot’s CRM abridges the laborious process by empowering law firms to customize their outreach to a particular clientele. The User-friendly interface of HubSpot is a key asset, allowing law firms to focus on their competencies while enhancing their performance. However, law firms should fully understand their strengths, weaknesses, and limitations to get the most out of HubSpot.

Similar posts

Leveraging hubspot for construction success | is it worth it.

Discover the power of HubSpot for construction industry professionals. Uncover whether or not this versatile platform is a game-changer for your...

The Potential of HubSpot for Manufacturing | An Ultimate Guide

Discover how HubSpot for manufacturing firms can supercharge your ROI. Explore real-world examples and limitations for manufacturing firms using...

Unleashing the Potential of HubSpot for SaaS | The Ultimate Guide

The ultimate guide to HubSpot for SaaS success, understanding compatibility and use cases for unlocking growth and efficiency.

Want to move to HubSpot or need help with the existing setup of HubSpot ?

Book a Free 30 minutes consultation now with our HubSpot Expert .

  • Development
  • HubSpot CRM >

Automating Legal Workflows with HubSpot for Law Firms

  • Last Updated on September 13, 2023 by Danish Wadhwa

HubSpot CRM

Welcome to the world of automated legal workflows! As a law firm, you know the challenges of managing multiple cases and clients while maintaining top-notch service. What if there was a way to streamline your processes, enhance client communication, and boost your firm's efficiency?

Enter HubSpot , a powerful tool that can revolutionize the way your law firm operates. In this blog, we'll explore the benefits of automating legal workflows with HubSpot. From lead management to client relationships, discover how this all-in-one business platform can give your firm the competitive edge it deserves.

Get ready to embrace a new era of success with HubSpot for Law Firm management! Let's dive in!

The Future of Legal Practice: Embracing Automation with HubSpot CRM

Step into the future of legal practice with HubSpot CRM 's automation capabilities. Discover how this innovative tool is reshaping the way law firms operate.

dont-let-hubspot-confusion-hold-you-back-schedule-a-free-consultation-today

HubSpot Marketing Hub

Craft outstanding landing pages with the hubspot landing page builder.

Creating and launching customized landing pages for your law firm is easy, even if you're not tech-savvy. You can choose ready-to-use templates that work great on mobile devices or use the easy drag-and-drop editor to create pages quickly .

Before you publish, you can check how your website looks on different devices to ensure visitors have a smooth experience. Once your landing page is live, you can personalize the content for each visitor . This means showing different content based on where they are, what device they're using, where they are in the legal process, or what information you have about them.

HubSpot-for-Law-Landing-Page-Tool

You can also use smart forms that adjust and never repeat the same questions so you get more relevant information from potential clients. This helps you generate more leads and grow your law firm's business.

You can find your best-performing landing pages on the dashboard. You can compare different versions of pages and let HubSpot's analytics figure out which ones are the most successful. To increase lead generation, you can also conduct thorough tests on every element of the landing pages , like headlines, images, and more.

Create an original website using HubSpot's complimentary drag-and-drop Website Builder

HubSpot's Website Builder is perfect to create a website without coding knowledge. It offers customizable templates, flexible layouts, and SEO tools for better website performance . The builder seamlessly integrates with HubSpot's CRM and other automation tools, streamlining operations and boosting online presence.

With HubSpot's Website Builder, you can build a professional website in no time! This efficient platform empowers you to generate more leads and increase online sales. And don't worry; it's designed to be easy to use, with plenty of tutorials and support resources to help you get started.

HubSpot-for-Law-Website-Tool

With HubSpot's powerful CMS platform, you can easily add important online features to your website, such as forms, live chat, and meeting tools . These features come as pre-built modules, making the process simple and hassle-free. With these tools, you can provide a better experience for your clients and improve the performance of your law firm operations.

Boost conversion rates by employing customized calls-to-action using HubSpot's CTA Builder

HubSpot's CTA (Call-to-Action) Builder is a helpful tool for law firms to create and customize their CTAs on their websites or landing pages. 

With HubSpot's CTA Builder, law firms can easily make personalized CTAs that match their brand and message . You can customize the design, wording, and placement of CTAs to target different groups of visitors. This makes the experience more engaging and relevant for potential clients, increasing conversion rates and generating more leads for your firm.

HubSpot-for-Law-CTA-Tool

Using HubSpot's CTA Builder also lets you monitor and analyze CTA performance in real time. You get precise analytics, including click-through rates, conversion rates, and overall engagement metrics. This valuable data helps you optimize your CTAs for better performance, leads, and profits.

HubSpot's CTA Builder is a valuable tool for law firms to improve their website's conversion rate and lead generation. It offers customization options and statistical features. With this tool, you can continuously enhance your CTA strategy and maximize your online success.

Outperform your competitors by leveraging the HubSpot SEO Tool

HubSpot's SEO tools make it easier for businesses to improve their website's search performance. It offers practical advice on optimizing your site, selecting the right keywords, and creating relevant content .

The content strategy tool lets you discover important topics for your firm and clients. It suggests content ideas based on relevance and popularity , helping you understand potential traffic increases.

HubSpot's integrated content tools let you create web pages and blog content focused on your primary legal subjects. Using canonical URLs, you can concentrate your search authority on important pages and track relevant subjects in one dashboard.

HubSpot-for-Law-SEO-Tool

Additionally, HubSpot's SEO tools provide valuable insights into search terms and content rankings. When integrated with Google Search Console, you get data directly from Google, helping you improve your SEO strategy based on metrics like impressions, position, and click-through rate.

Design personalized emails tailored to individual recipients with the HubSpot Email Builder

HubSpot's Email Builder is an easy-to-use tool for law firms. It helps you create and personalize professional email campaigns without coding skills. With drag-and-drop features and templates , you can design appealing marketing emails that match your brand.

You can create newsletters, promotions, and event invitations easily. The Email Builder offers personalization, A/B testing, and automation tools for effective emails.

HubSpot-for-Law-Email-Builder

The best part is you can monitor your email campaign's performance in real-time . It provides data on open rates, clicks, and engagement. This helps you improve your campaigns for better results, more leads, and increased profitability.

With HubSpot's Email Builder, you can elevate the email marketing campaigns for your law firm business development.

Use the HubSpot Blogging tool to create optimized content

HubSpot's blogging platform is easy to use, with a user-friendly editor for writing and formatting blog posts . You can easily add images, videos, or any other media type.

To improve your blog's visibility in search engines, HubSpot provides built-in SEO features like meta descriptions, tags, and keyword recommendations. You can even customize blog themes tailored to the law firm's brands.

HubSpot-for-Law-Blogs-Tool

With the HubSpot blogging tool, you can share your blogs on various social media platforms. You also get comprehensive analytics and reporting tools to track your blog's success, including views, click-through rates, and engagement metrics . This data helps you refine your blog strategy and improve your content.

The tool also allows readers to leave comments and feedback, giving you valuable input on your blog content. 

Use the HubSpot Ads Tool to maximize your company's potential outreach and success

For law firms, managing advertising across multiple media channels can be time-consuming, and it's challenging to invest funds without clear returns. HubSpot's ad management simplifies this, keeping focus throughout the customer journey, leading to more conversions and better ROI.

With CRM-powered targeting and data reporting, law firms handle leads efficiently from one platform. HubSpot centralizes ad campaigns , saving time and delivering improved results.

HubSpot-for-Law-Ads-Tool

Unlike traditional metrics, HubSpot's advertising manager provides valuable insights into leads and ROI. Using attribution, law firms of all sizes can assess advertising performance and allocate resources effectively.

Use the HubSpot Campaign Management Tool to foster engagement within your team

HubSpot-for-Law-campaign-tool

Usually, campaigns are executed separately on various platforms by sales and marketing teams. Customers can notice inconsistent messaging across channels and teams.

HubSpot's Marketing Hub is built on top of a CRM, making it easier to have all inbound marketing tools and customer data in one place. This ensures a more focused and personalized campaign experience, resulting in better user satisfaction.

HubSpot Sales Hub

Use the hubspot deals pipelines feature to track your targets successfully.

HubSpot's Deals tool helps law firms estimate potential revenue from their sales efforts. Integrating transactions, contacts, and businesses provides a complete view of the sales process.

With linked records, relevant activities are associated with the deal automatically, tracking income and offering valuable sales funnel insights. Filters allow for specific information and insights. Law firms can create unique deal attributes, storing custom data for multitasking on multiple projects and ensuring accurate sales projections and optimization.

HubSpot-for-Law-Deals-Pipeline

HubSpot CRM lets law firms customize their deal funnels based on specific business needs. Deal phases categorize and track ongoing deals, with each stage showing the probability of successful completion.

The board view displays a weighted amount, enabling personalized, trackable deals tailored to the law firms' unique requirements . With HubSpot's Deals tool, law firms can manage their sales process more effectively.

Use the HubSpot Quote Software to generate high-quality quotes with improved efficiency

The HubSpot Quotes Tool makes payment collection easier for law firms. It includes a payment link right in the quote.

When creating the quote, you can enable payment collection. This means potential clients can easily pay with a credit card after getting the estimate. Getting legally binding electronic signatures is also simple. Clients can instantly sign and return the document without printing, scanning, or faxing .

HubSpot-for-Law-Quotes-Tool

No need to manually put client info from the CRM into different software or deal with mistakes. The quotes tool takes contact and company data from HubSpot CRM. It generates sales quotes with just one click. This way, law firms spend less time on software and more time on selling.

With quotes automatically filled based on the current location, law firms can quickly send quotes, move to the next deal, make calls, send emails, and easily check the status of signed quotes. The HubSpot Quotes Tool helps law firms work smarter and more efficiently.

Optimize your sales process by utilizing the HubSpot Tasks feature

HubSpot's tasks tool helps law firms manage their work better. They can create tasks and assign them to team members.

Each task has a due date and priority level. You can also add notes or attachments for more clarity. All tasks are in one place, making it easy to sort and filter by due date, priority, and owner . Reminders and alerts help you keep track of upcoming or new tasks.

HubSpot-for-Law-Tasks-Tool

This tool lets law firms track activities and review completed tasks to ensure nothing is missed. You can automate task creation and assignment based on certain triggers by connecting tasks with other HubSpot features, like the marketing automation tool.

The tasks feature provides reports on completion rates, late tasks, and overall performance. This helps law firms find areas to improve productivity and adjust processes. HubSpot's tasks tool makes managing work simple and organized.

Engage in personalized and limitless conversations using the HubSpot Shared Inbox

Customers want easy communication with your law firm across different channels. But many firms use separate tools and have teams in different places, leading to not-so-great customer experiences. HubSpot's conversation tool solves this.

It offers free tools that bring together conversations from live chat, Facebook Messenger, chatbots, team email, and more. This one inbox lets sales, marketing, and support teams easily access, manage, and reply to all customer messages .

You can quickly respond to real-time messages from Facebook Messenger and your website's live chat. You can reply right there, in Slack, or using the HubSpot mobile app , making things convenient for your customers.

Plus, you won't miss emails sent to your team's email aliases. Just connect them to the discussion mailbox. This helps your team collaborate better, and you can set rules to make sure you reply to every email quickly.

HubSpot-for-Law-Shared-Inbox

You can also route or assign emails to specific people, share them among teams, and use filters. This way, your law firm can handle customer questions efficiently and communicate better. HubSpot's shared inbox makes customer communication simple and effective.

Leverage the HubSpot Snippets feature to streamline your sales communication

HubSpot Snippets is a handy tool. It lets you create and save blocks of text, images, or code that you use often . You can quickly add them to emails, blog posts, and more in HubSpot. This saves time and keeps your messages and branding consistent across the different things you create.

Snippets also have variables. These are like placeholders that can show different information, like a contact's first name. You can easily add pre-written content to emails, landing pages, and other HubSpot things . This saves time and makes sure your marketing messages are consistent.

HubSpot-for-Law-Snippets-Tool

You can also change and update Snippets in one place. This makes it easy to keep all your info up to date. Using Snippets helps teams work together better and saves time. It's great for making sure everyone uses the same words, which is really important for bigger firms or teams with many people contributing.

Utilize the HubSpot Template Builder to gain access to a repository of pre-designed templates

Check out ready-to-use email templates designed for every step of your client's journey. You can also make your own templates from scratch. These templates work with Outlook, Office 365 for Windows, and Gmail. They're just a click away in your mailbox. This saves you lots of time, as you can send common emails quickly.

Boost your email templates with real-time stats. You'll see how well they're doing. Find out which subject lines get more people to open emails. See what buttons, links, and attachments get more clicks . Your dashboard shows stats for all templates, individual salespeople, and any time you pick.

HubSpot-for-Law-Templates-Tool

Supercharge teamwork in your law firm by sharing the best email templates with everyone. Check which templates are used a lot, opened, and engaged with. This helps you find the most effective ones.

Make these top-performing templates easy to find for everyone. When your whole team has the best email templates for any situation, closing deals becomes smoother and more successful.

Qualify leads, schedule meetings, provide customer support, and attain scalable outcomes with HubSpot Chatflows

Today, people expect to talk with you quickly using live chat. But many firms struggle to manage lots of chats at once. You can help your team with HubSpot's free chatbot tools. Make messaging bots to help check leads, set appointments, answer common questions, and more. This way, your team has more time for important interactions.

You can set your bot to pass the conversation to a real person after it's checked, make support tickets, add people to lists , and do other things.

HubSpot-for-Law-Chatflow-Tool

With HubSpot, your bot doesn't have to sound like a machine. Because the free chatbot works with HubSpot's contact info, your bots can use more personal messages based on what's already known . All info collected by the bots is saved on a contact's timeline. This helps your whole team see what's happened and have a clear picture of each chat.

hubspot-got-you-scratching-your-head-let-us-guide-you-with-free-consultation

HubSpot Service Hub

Boost the effectiveness of your support team by leveraging the capabilities of hubspot knowledge base software.

HubSpot has a feature called the Knowledge Base. It's made to help businesses keep all their customer info in one place. This includes things like p roduct manuals, FAQs, and troubleshooting tips . It's easy to make and update content here, and it has a strong search tool so customers can quickly find what they need.

Law firms can use HubSpot's Knowledge Base to create and organize articles. They can also sort and tag content so it's easy to find. Businesses can make their Knowledge Base match their brand with custom colors and styles. They can also control who sees what by adjusting access levels.

HubSpot-for-Law-knowledge-base

HubSpot's Knowledge Base has analytics. This helps businesses see how well their content is doing . They can check how many people read an article or interacted with the info. This tool works well with other HubSpot products like CRM, Marketing Hub, and Service Hub. It's all about making a smooth experience for customers.

Streamline customer feedback tracking by using the HubSpot Feedback Tool

HubSpot's customer feedback tool helps you find out what your customers really think. You can use personalized surveys and other ways to gather feedback. You can ask multiple questions and make surveys that suit your needs. You can share them with a link or email. After that, you can talk with your team about what you find. This helps you build better relationships with customers and keep them around.

HubSpot-for-Law-Feedback-Surveys

With the info you gather, you can see how happy customers are using feedback dashboards. You can also act quickly. You can send surveys automatically and watch feedback come into your dashboard. This helps you find ways to make the customer experience better.

You can measure happiness and see patterns to improve your customer service. You can use pre-made surveys to check loyalty at different points . These include net promoter score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys.

Create delightful experiences for your customers through the implementation of the HubSpot Ticket Automation feature

HubSpot Ticket Automation in HubSpot Service Hub helps law firms make customer support easier. It's about automating how you handle customer problems. You can set up rules like sending tickets to the right team, making them a priority, and moving them along as needed .

Your team can make tickets automatically or by hand using email, chat, or social media. You can set rules so tickets go to the right team based on things like what the issue is, how important it is, or what the customer's history is. You can also make sure urgent or important tickets get attention first.

HubSpot-for-Law-Tickets-Tool

You can set up rules that make tickets more important if they're not fixed quickly or match certain things, like a severe problem or an upset customer. The Ticket Automation tool can also remind your team about new tickets or when they need to answer or fix something . The tool also gives info that helps you see how well your team is doing, like how fast they answer, how many problems they fix, and how happy customers are.

Use the Customer Portal tool to have greater control over your service experience

Customers want to stay updated on their service experience and solve problems on their own. Your customer portal , connected to your HubSpot shared inbox, helps customers and agents keep talking about tickets.

It also shows clients how their problems are getting solved . You can mix customer portals with your knowledge base. You can make them match your brand's look and feel. This gives customers a smooth experience.

HubSpot-for-Law-Customer-Portal

With customer portals, it's simple for customers to talk with your support team. They have a safe place to watch their support tickets and handle them. They can even make new tickets. This helps them solve issues faster and feel sure their worries are taken care of.

Support teams need to work fast and focus on big things. You can automate repetitive jobs, set up processes, and share info with customers . The customer portal works well with HubSpot CRM and shared email. It lets customers help themselves.

take-the-guesswork-out-of-hub-section-with-a-free-demo-call

HubSpot Reporting and Analytics

Harness the full potential of analytics with the hubspot dashboard & reporting tool.

When your business is growing, you need fast answers to questions. Waiting for an expert's help or dealing with spreadsheets is a big hassle. HubSpot reports and dashboard tool makes things easy. You can make your own reports that answer even hard questions.

You can mix data from your CRM with marketing, sales, and service data. You can also add data with custom objects . If you want, you can connect other apps you like with the HubSpot App Marketplace to do even more with custom reports.

HubSpot-for-Law-Reporting-Dashboard

Dashboards are flexible and show lots of info on one screen. You can make dashboards fast for bosses, track goals in team dashboards, and change how they look by dragging things around . You don't have to start from scratch. There are templates for marketing, sales, and service dashboards that fit common needs.

You can share dashboards through Slack, email, or meetings . This way, everyone can see the info they need. You can keep some data private if it's sensitive. You can also let people see the data they need while keeping things safe. You have control over your data. You can make reports and dashboards for everyone or just a few. You can also choose who can see them.

CRM

HubSpot Integrations

Use hubspot - zoominfo integration to find dependable data for inbound leads.

Law firms want to improve their marketing and sales efforts in today's tough business world. Combining two strong tools, HubSpot and ZoomInfo, is a smart move. HubSpot helps manage sales, marketing, and customer service. ZoomInfo gives accurate info about potential customers. 

HubSpot-for-Law-Integration

A big plus of using HubSpot and ZoomInfo together is getting lots of right contact info . ZoomInfo has lots of details about possible customers, like emails, phone numbers, jobs, and company facts.

When this info goes into HubSpot's CRM, sales, and marketing people can easily find potential leads and make plans to reach out. This way, salespeople have the best and newest info, so they can turn possible leads into real customers easier .

stop-spinning-your-wheels-with-hub-confusion-schedule-a-free-demo-call

Is HubSpot the game-changer your Law Firm needs?

If you want to make your law firm do even better, give clients an amazing experience, and handle the challenges of the legal world smoothly, HubSpot can help. Its tools are like a secret weapon that can help your law firm shine.

Imagine improving how you work, making clients happy, and handling law stuff without stress. HubSpot can do that. It's like having a superpower for your law firm.

So, is HubSpot the answer for your law firm? If you want to be better, make clients happy, and handle law stuff with ease, then yes! HubSpot's tools can help you do all that. It's time to use smart technology to make your law firm even more awesome. HubSpot is ready to help you do it.

Get in touch with us now to start your HubSpot journey!

Recommended Read:

HubSpot Pricing 2023 [Comparison of All Plans]

Why switch to HubSpot? Have a look at these in-depth HubSpot reviews

HubSpot onboarding options: Direct vs Onboarding with a partner agency

Frequently Asked Questions

Can legal documents scan be automated.

Yes, legal documents can be automated. Legal document automation involves using AI software to make many legal documents efficiently. This often happens with contracts. AI systems, based on logic, take existing data and use it to create new legal documents. This technology simplifies and speeds up the process of generating legal paperwork.

What is intelligent document processing in legal?

Intelligent Document Processing (IDP) in the legal field refers to using technology to make lawyers' work easier. It can help lawyers review contracts faster. IDP extracts information from contracts, organizes it, and compares it to legal standards, which saves a lot of time. For example, it can find and categorize different clauses in contracts and check if they follow the right rules. This way, lawyers can be more efficient and accurate in their work, making legal processes smoother and faster.

What is the difference between OCR and intelligent document processing?

IDP (Intelligent Document Processing) is like a super speedy reader for documents. It can read lots of papers really quickly. On the other hand, OCR (Optical Character Recognition) is like a regular reader, not as fast. When OCR reads, it sometimes makes mistakes, and people have to fix them. But IDP can often fix its own mistakes without help. So, IDP is not only faster but also smarter at reading documents compared to OCR.

What is legal document management system?

A legal document management system (DMS) is a tool that helps legal teams handle their legal documents. It lets them save, arrange, and find these documents easily. This means they can move and duplicate documents when required. Users can also note down essential details about each document, like the case number, team involved, and where it's stored. Essentially, a legal DMS makes it simple for legal professionals to manage, organize, and locate their important legal paperwork.

Most Popular

Hubspot free vs paid: find the right package for your business, 10 best hubspot sales workflows you need to know about, here is the definitive guide you need to get started with hubspot crm.

Unleash your creativity with this user-friendly HubSpot Theme. It will help you create and customize appealing landing pages, websites.

(4.9 out of 5 Ratings)

Based on 300+ Reviews

g2-logo-hubdew

Quick Links

Join a newsletter, we are global.

united-states

  • Copyright © 2019 - 2023 webdew, Inc. All Rights Reserved
  • Copyright © 2020 - 2023 webdew Labs Inc. All Rights Reserved
  • Copyright © 2016 - 2023 webdew, Inc. All Rights Reserved

fb-grey

  • Terms of Service
  • Privacy Policy

Ruche Marketing Logo

Why use case studies in marketing at your law firm?

16 june 2023.

A pile of hardbacked books. The top book is open with a pair of spectacles placed on top. The books are set against a plain grey backdrop.

In today’s competitive legal landscape, where standing out and building trust with potential clients is paramount, law firms need innovative approaches. That’s where the power of case studies in marketing comes in. Wondering why use case studies in marketing? They offer an effective way for law firms to showcase their expertise, highlight successful outcomes, and establish credibility with their target audience.

In this article, we’ll delve into the importance of leveraging case studies in legal marketing, explore strategies for selecting the right clients to feature, discuss effective structures for maximum impact, and provide valuable tips on promoting case studies through various channels.

Why use case studies in marketing for law firms?

Case studies provide a valuable opportunity for law firms to engage potential clients and demonstrate their capabilities. Hubspot predicts that the use of case studies will continue to grow in 2023, as 37% of marketers plan to add them to their marketing strategy for the first time.

Here’s why case studies are essential in your legal marketing strategy:

Showcasing expertise

Case studies allow you to share real-life examples of how your firm successfully resolved complex legal issues. By presenting your firm’s expertise in action, you establish credibility and instil confidence in potential clients.

Building trust

Legal matters can be intimidating for clients, who often seek reassurance that they’re making the right choice. Case studies provide tangible evidence of your firm’s ability to deliver positive outcomes, therefore building trust, and reducing anxiety.

Personalising your approach

Case studies allow you to humanise your firm by featuring the stories of real clients and their experiences. This personal touch helps potential clients connect with your firm on a deeper level.

Differentiating from competitors

In a saturated market, it’s essential to differentiate your firm from the competition. Case studies provide a unique opportunity to highlight your firm’s distinctive strengths and successes.

Determining the objective for legal case studies

Before creating a case study, it’s essential to define its objective and determine the stage of the customer journey where it will have the greatest impact. Understanding these factors will help you tailor your case study to effectively engage potential clients and guide them through the decision-making process. Consider the following aspects:

Objective of the case study

The objective of a case study can vary depending on your marketing goals and the specific needs of your law firm. Here are some common objectives to consider:

  • Demonstrating expertise : Showcase your firm’s expertise and legal capabilities in a specific practice area or industry.
  • Building trust : Establish credibility and trust with potential clients by highlighting successful outcomes and client testimonials.
  • Educating and informing : Educate potential clients about complex legal issues or industry-specific challenges, positioning your firm as a reliable source of knowledge and guidance.
  • Differentiating from competitors : Differentiate your firm from competitors by showcasing unique approaches, innovative solutions, or notable successes.

By clarifying the objective of your case study, you can tailor the content, tone, and messaging to effectively achieve that goal.

Stage of the customer journey

To maximise the impact of your case study, consider the stage of the customer journey in which it will be most effective. The customer journey typically includes three main stages: awareness, consideration, and decision. Here’s how case studies can be utilised at each stage:

  • Awareness stage : At the awareness stage, potential clients are just becoming familiar with their legal needs and exploring their options. Case studies can be used to create awareness of your firm’s capabilities and establish your presence as a thought leader. Focus on showcasing your expertise and successful outcomes to capture their attention and generate interest.
  • Consideration stage : In the consideration stage, potential clients are actively evaluating different law firms and their services. Case studies can be used to provide more in-depth information about your firm’s approach, strategic thinking, and the results you’ve achieved for clients. Present case studies that align with the specific needs and challenges potential clients may be facing, helping them understand how your firm can address their unique legal issues.
  • Decision stage : At the decision stage, potential clients are close to making a decision and are looking for reassurance that your firm is the right choice. Case studies that highlight successful outcomes and positive client testimonials can provide the necessary validation and instil confidence. Emphasise how your firm’s expertise and solutions have made a tangible impact on previous clients’ lives or businesses, reinforcing the value you can deliver.

By strategically aligning your case studies with the appropriate stage of the customer journey, you can effectively guide potential clients through the decision-making process and nurture them towards choosing your firm as their legal partner.

Remember, case studies can be repurposed and used at multiple stages of the customer journey. Adapt and tailor the content, length, and format to align with the specific objectives and needs of each stage, ensuring the case studies’ relevance and impact throughout the entire customer journey.

Selecting the right clients to feature

To create compelling case studies that resonate with your target audience , it’s crucial to select the right clients to feature. Here are some important considerations to keep in mind during the selection process:

Relevance and variety

When choosing clients to feature in your case studies, it’s important to select those whose cases are relevant to your target audience and align with the specific services you want to promote. By featuring clients with similar legal challenges and industry backgrounds, you can effectively demonstrate your firm’s expertise in those areas. However, also aim for a diverse range of case studies to showcase your firm’s capabilities across different practice areas. This variety will help potential clients understand the breadth of your expertise and the range of legal issues you can handle.

Successful outcomes

Focus on selecting clients whose cases have resulted in positive outcomes. Highlighting success stories in your case studies helps instil confidence in potential clients by showcasing your firm’s ability to achieve desirable results. Whether it’s a favourable settlement, successful litigation, or significant business growth, emphasising these positive outcomes will inspire trust and demonstrate your firm’s capabilities.

Client cooperation

Before approaching clients to feature in your case studies, ensure that they’re willing to participate and share their experiences. Respect their privacy and confidentiality by obtaining their explicit consent before proceeding with any marketing activities. It’s essential to establish a collaborative relationship with the client, explaining the purpose and benefits of featuring their case and addressing any concerns they may have. By ensuring client cooperation, you can create an authentic and compelling case study that accurately reflects their experience and showcases the value your firm provided.

Representative client profile

When selecting clients for your case studies, consider whether their profiles align with your target audience. By featuring clients who share similar characteristics, or face challenges common among your desired clients, you increase the likelihood of potential clients relating to the experiences highlighted in the case study. This relatability creates a stronger connection and enhances the effectiveness of your marketing efforts. For example, if your target audience consists of small businesses, featuring case studies involving successful legal solutions for similar-sized businesses will resonate more strongly with potential clients.

  The right selection will enable potential clients to relate to the challenges faced and the solutions provided, further building trust in your firm’s capabilities, and increasing the likelihood of converting them into actual clients.

Structuring case studies for maximum impact

To ensure maximum impact and engagement, it’s important to structure your case studies effectively. Consider the following elements when crafting your case study structure:

Introduction

Begin your case study with a captivating introduction that grabs the reader’s attention. Provide a brief overview of the client’s challenge or legal issue, highlighting the significance and complexity of the situation. Use storytelling techniques to create intrigue and set the stage for the rest of the case study.

Provide relevant background information about the client, their industry, and any contextual factors that influenced their case. This helps the reader understand the client’s business environment and the specific challenges they faced. Consider incorporating anecdotes or interesting facts to add depth and create an emotional connection with the reader.

Challenges faced

Clearly outline the specific challenges or legal hurdles the client encountered. Highlight the complexity, obstacles, or potential risks involved. Use descriptive language to paint a vivid picture of the difficulties the client had to overcome. This helps the reader empathise with the client’s situation and emphasises the value of your firm’s expertise.

Strategy and approach

Describe the strategic approach your firm took to address the client’s challenges. Explain the legal techniques employed, innovative solutions devised, or unique insights that guided your actions. This demonstrates your firm’s expertise and showcases your ability to develop effective strategies tailored to your clients’ needs. Explain the rationale behind your decisions and the reasoning that led to your chosen approach.

Implementation

Detail the steps taken to execute the chosen strategy. Describe the key actions, legal proceedings, negotiations, or collaborations that were undertaken. Highlight any noteworthy milestones or achievements along the way. By providing a clear timeline of events, you help the reader understand the scope and complexity of the work involved.

Results and impact

Present the outcomes and impact achieved for the client. Showcase the positive results, whether they are financial settlements, successful litigation, business growth, or any other relevant metrics. Whenever possible, include quantifiable data or statistics to reinforce the success achieved. Illustrate how these outcomes positively affected the client’s situation, such as improved profitability, enhanced reputation, or reduced legal risks.

Client testimonial

Include a brief testimonial from the client to provide an authentic and personal perspective. This testimonial can highlight their satisfaction with your firm’s services, the value delivered, and the impact it had on their personal life or business. Testimonials add credibility and help build trust with potential clients.

Summarise the key takeaways from the case study, emphasising the positive impact your firm made on the client’s situation. Reiterate the challenges faced, the strategy employed, and the outcome achieved. End of a strong note, reinforcing the value of your firm’s expertise and showcasing your ability to deliver successful results for clients.

By structuring your case studies in this manner, and incorporating storytelling techniques throughout, you can bring the case study to life and make it engaging for potential clients.

Remember to maintain a clear and logical flow, keeping the reader’s attention and highlighting the unique aspects of your firm’s capabilities and the positive impact you can have on their legal challenges.

Choosing the right format for legal marketing case studies

When creating case studies for legal marketing, choosing the right format is essential to effectively showcase your firm’s expertise and engage potential clients. Here are some popular formats to consider:

Written case studies

Written case studies are a classic and widely used format. They typically follow a structured narrative using storytelling techniques. Written case studies allow for a detailed exploration of the client’s legal issue, the firm’s strategic approach, and the measurable outcomes achieved. They’re versatile and can be easily shared on your website, in email campaigns, and through other digital channels.

Video case studies

Video case studies provide a dynamic and engaging way to present your firm’s success stories. They allow you to showcase client testimonials, highlight key aspects of the case, and provide a visual representation of the results achieved. Video case studies can be powerful in capturing the emotions, complexities, and nuances of the legal challenges faced by clients. Consider incorporating interviews with the client, the lawyer from your firm, and relevant visuals or graphics to enhance the storytelling. Video case studies can be shared on your website, social media platforms, and during conferences or presentations.

Infographic case studies

Infographics are a visually appealing format that present key information and data in a concise and easy-to-understand manner. Infographic case studies can effectively communicate the client’s challenges, your firm’s approach, and the outcomes achieved through a combination of text, graphics, and visual elements. They’re particularly useful for presenting complex legal concepts, timelines, or statistical data in a visually engaging way. Infographic case studies can be shared on your website, social media, or included in presentations or proposals.

Slide deck case studies

Slide deck case studies are a concise and visually appealing format that can be used in presentations, webinars, or workshops. They consist of a series of slides that summarise the client’s challenges, your firm’s approach, and the outcomes achieved. Slide deck case studies allow for a clear and structured presentation of information, making them effective for conveying key points to a live audience. They can also be shared as downloadable resources or presented on your website.

When selecting the format for your legal marketing case studies, consider the preferences of your target audience, the nature of the legal issue, and the platforms or channels through which you plan to promote them. Remember to maintain a consistent branding and storytelling approach across all formats to ensure a cohesive and impactful presentation of your firm’s expertise and success stories.

Promoting case studies through various channels

To ensure that your compelling case studies reach your target audience, it’s crucial to promote them effectively. Here are some key channels to consider for maximum visibility and engagement:

Make your case studies easily accessible on your law firm’s website. Create a dedicated section or a separate landing page to showcase your success stories and add internal links to relevant pages. Optimise the page with relevant keywords and compelling headlines to improve search engine visibility.

Social media

Leverage the power of social media platforms to amplify your case studies. Share snippets, key takeaways, or compelling quotes from your case studies on platforms such as LinkedIn , Twitter , and Facebook . Craft engaging posts that generate curiosity and encourage users to click through to read the full case study on your website.

Email marketing

Incorporate your case studies into your email marketing strategy . Include them as featured content in your newsletter or as part of targeted email campaigns. Highlight the significant benefits, outcomes achieved, and unique insights presented in the case studies to entice recipients to click through and read more.

Networking events and conferences

Utilise industry events and conferences to share your case studies with a relevant and captive audience. Consider presenting your case studies in engaging formats, such as slide decks or videos, to captivate the attendees. Be prepared to answer questions and provide additional context during networking sessions.

PR and media outreach

Leverage public relations strategies to extend the reach of your case studies. Pitch your compelling case studies to relevant legal publications, industry blogs, or local media outlets. Position yourself as an expert by providing valuable insights and demonstrating your firm’s thought leadership. This can help generate media coverage further establishing your credibility and expertise.

Client testimonials

Incorporate excerpts or testimonials from your case studies in your marketing materials. Use them in brochures, flyers, and other printed materials to showcase the positive experience and outcome your firm has achieved for clients. Displaying client testimonials on your website can also enhance trust and credibility.

Collaboration with partners

Explore partnerships with complementary businesses or organisations in your industry. Collaborate on joint marketing campaigns where your case studies can be shared with their audience, expanding your reach, and increasing brand visibility.

In the competitive world of legal marketing, using case studies is a smart strategy to attract clients who are seeking tangible evidence of your firm’s capabilities.

We specialise in helping law firms develop compelling case studies and implement effective marketing strategies. Contact our experts today for a no-obligation conversation about how we can support your firm’s marketing goals.

All content in this article was correct at the time of publication.

Related resources

pinboard with many post it notes regarding social media and a post it note in the middle with the words social media in red

Preparing a social media strategy for your legal directory rankings

Files of Chambers & Partners on blue background, with crunched up papers and a rocket made from cardboard

Preparing for Chambers and Partners Launch of the UK Solicitors Guide

Stack of paper files. The top one with the words "Legal 500 Preparation" on the front

Are you prepared for the next Legal 500 rankings?

A green shoot with four leaves emerges from five stacks of coins placed on soil, against and blurred green background.

Maximising legal marketing ROI for law firms

Rizen-logo-org

  • Why Choose Rizen?
  • HubSpot Onboarding
  • Ulitmate Growth
  • Growth Design
  • Smart Lead Gen
  • Done-With-You Program
  • AI Sales Chatbot
  • Case Studies
  • eBooks + Templates

Contact Us

Customizing the Hubspot CRM for Law Firms

Rogelio Rodriguez

What is the HubSpot CRM? Wait, What is a CRM?

Newly minted law firm partners must find ways to grow the practice. They have to do this efficiently and not get obstructed by spreadsheets, cluttered email, or unwieldy software programs. 

Client Relationship Manager (CRM) is one of those programs that may be unwieldy, but the right CRM can mean the difference between a stellar performance and a lackluster one. CRMs are repositories of information about both prospective clients as well as current clients. CRMs are used to manage data collected throughout the client engagement process, from initial consultation to signing the contract and even after the prospect becomes a client. 

Hubspot offers their version of a CRM. We currently use it with every client we work with. As several of our clients are attorneys, we decided to write a short article on how to customize the HubSpot CRM for Law Firms. 

Our Clients use the HubSpot CRM for: 

  • Organizing contacts
  • Logging activity automatically
  • Viewing every interaction with a prospect and customer

Why Should Your Law Firm Adopt the Hubspot CRM? 

Hubspot is one of the easiest softwares to learn and adopt that I have ever come across. Throughout my years as an entrepreneur, I have reviewed, implemented and become a power user of many CRM systems. Some of these systems include Salesforce, Sugar, Zoho, Base, Dynamics, and Infusionsoft. Those systems all had one thing in common, they were built for slow moving, lag metric-driven management. 

Once I discovered HubSpot, I knew that this would be the software to use for my own business as well as for all of our clients. It takes 5 minutes to set up and saves hundreds of minutes by being intuitive and removing tedious tasks from the individual using it. The software is built to increase productivity while automatically tracking and measuring success. The software also allows you to help align marketing and business development teams to grow a practice. 

So why use this CRM?

  • It's simple to use
  • Skyrockets productivity
  • Measures success
  • Aligns your team with one go-to source of information containing contacts and prospective clients

Customizing the HubSpot CRM for your Practice's Business Development Process

One of our amazing clients used to track his opportunities using Outlook folders. Each folder had the name of the client as the name of the folder and every email received would go into its respective folder. It worked pretty well in the beginning. As long as he remembered to put the email in the right folder, he would successfully organize his opportunities, current clients, and things to do. The problem came as the law firm grew. The more emails he had to the store, the more complex it became to find information quickly. He tried to save time by switching to a combination Outlook and spreadsheet system, which actually made him less organized and slowed down his ability to fulfill his duties. 

It came to a point that the inefficiency started costing the firm money. Based on the realization that a defined process would enable the firm to grow, the partners made the choice to review and adopt a CRM.  After reviewing several options, our client went with Hubspot. 

How are you currently tracking your opportunities?

Accurately tracking opportunities has stumped many a lawyer. Legal pads with phone numbers and scribbled notes regarding prospects can only take you so far when trying to expand your business. With a CRM you enter all your data, add reminders and tasks, and keep an accurate record. 

The following is a breakdown of how we customized the Hubspot CRM to help our client's practice grow and subsequently many other law firms. 

Defining Your Business Development Process

Before you jump into a CRM, you need a in-depth understanding of the process used to develop business. Why do you need a process you ask?

You need a defined process in order to:

  • Be more efficient
  • Develop stronger skills through repetition
  • No need to reinvent the wheel with every new opportunity
  • Have guidance on next steps
  • Ensure everyone on the team is on the same page
  • Close more deals

We recommend the Inbound sales methodology to help you develop your process:

  • Identify - Prioritize the prospects that are active in a buying journey and use information available to identify who might need your service.
  • Connect - Lead with messaging that appeals to their context, whether online or at a networking event. Develop trust by showing genuine interest in helping.
  • Explore - Transition into exploratory mode when the prospect expresses interest and leverage it to develop additional trust and uncover their deeper goals through a conversation.
  • Advise - Tailor your offering to the prospect's context, leveraging the information gathered during the exploratory process. 

Once you have defined your business development process the next step will be to customize the HubSpot CRM to reflect your firms agreed upon process. 

Customizing Deal Stages in Hubspot CRM

So this is how your process may look in HubSpot after taking the Inbound Sales Methodology  into consideration.

hubspot law firm case study

Below are the stages and their definition of the example above: 

  • Initial Contact - This is the first conversation you have with a prospective client. It is where you discover if they qualify to have a meeting to review how you may work together. 
  • Meeting Scheduled - During this meeting you will explore the ways in which you may serve them and the ways in which they will engage with you, including challenges, goals, plans, budget, needs, and timeline. 
  • Contract Sent - You will send out your engagement letter or contract for signature and payment. 
  • Call to follow up - This stage is where you will follow up with the prospect until payment is received
  • Closed Won/Closed Lost - These stages are final and they determine whether the client can move forward with fulfillment or not. "Won" means they have paid the initial retainer or invoice, "Lost" is when they do not move forward with engagement. 

Keep in mind that this is only an example of and you may customize the CRM to fit your area of practice.  

Ready to get started customizing your HubSpot CRM for your law practice? Here is a link to how to customize deal stages in the HubSpot CRM.  

Whether you are looking to organize your firm's contacts, improve efficiency, or manage the business development activities of your associates, the HubSpot CRM is an excellent platform that is built to aide your growth.

Law Firm Guide

You May Also Like

These Stories on Growth

hubspot law firm case study

From Generating a Pipeline to Refining my Closing Skills: How HubSpot's Skills Bootcamps Helped Our Agency Reach Gold

hubspot law firm case study

The Official Roadmap for Inbound Marketing [Infographic]

hubspot law firm case study

Your Life Does Not Get Better By Chance

Subscribe by email, no comments yet.

Let us know what you think

Good2bSocial

  • Marketing Technology
  • How Your Law Firm...

How Your Law Firm Can Get The Most Out of HubSpot: 35 Tips

by Guy Alvarez | Apr 11, 2023 | Marketing Technology

HubSpot marketing for law firms

Why HubSpot?

Having a robust CRM system is essential for legal marketing and one of the simplest investments a firm can make in order to set itself apart from the competition. We’ve worked with many law firms and legal companies and have seen how an investment in HubSpot revolutionized their business development efforts. With HubSpot, legal marketers can host a large list of contacts, send emails, post on social media, track sales meetings and emails, build out landing pages and pop-up forms, track their ads, analyze their efforts, and so much more. No other CRM system on the market offers such robust capabilities and customizable plans.

As a HubSpot Gold Partner, we’ve seen firsthand how HubSpot has revolutionized so many firms’ marketing efforts. These 35 tips should help you see the value of HubSpot if you haven’t already or take your marketing to the next level if you’ve already purchased HubSpot.

1. Verify Real Email Addresses with Automated Follow-up Emails

Sometimes people don’t provide their real email addresses in forms. To ensure your list is valid, set up an automated response email (such as a “thank you”), and then see whether that email bounces. Then eliminate any that did. You can do this by creating a workflow that’s triggered by subscription enrollment.

2. Use Client Persona Questions on Forms

If you have client personas available, try using HubSpot’s form fields and workflows to automatically set a contact’s persona. Include qualifying questions like “What’s your biggest legal concern?” and then automatically assign them a client persona for future marketing. 

3. Remove Navigation on Landing Pages

A good practice is to review landing pages and then eliminate any opportunities for the user to click off the page. 

4. Direct to Thank You Pages Instead of Pop-ups

If someone takes the time to download your latest white paper or register for your newsletter , show them you appreciate it by taking them to a dedicated page instead of a simple pop-up. An added benefit is that you can use this page to provide additional resources or information. 

5. Use Smart CTAs with Smart Content to Display More Relevant Messaging

Smart CTAs change based on who is viewing the item. You can set this up based on persona, lifecycle stage, or other factors you think matter. Make the most of this capability by taking the time to set up Smart CTA and content. 

6. Make Sure Your CRM Systems Are Up to Date

CRM is great for managing relationships and contact information, but it can’t streamline your marketing efforts if you don’t set up workflows and ensure they’re working properly. For example, you can set up workflows to update contact information as you qualify leads automatically. The more work that can happen in the background without your staff’s manual effort, the better!

7. Use Branching Logic

Branching logic in workflows allows you to specify whether or not an action should trigger based on particular criteria being met. That means if a contact has already downloaded an ebook , you can set up a workflow to ensure that the contact is sent something new next time. This is key for lead nurturing sequences and can really improve overall lead quality. 

8. Test Multiple CTAs

A robust digital experience offers more than just “Contact us” CTAs. Use different CTAs to move people through the sales cycle. But which ones are best? You’ll have to try a few and then check performance like views or conversions. 

9. Optimize Messaging on Social Media Posts

HubSpot will allow you to analyze each individual post across social media platforms. This is the best way to see what works and what doesn’t. 

10. Progressive Profiling Makes Actions More Relevant

Forms are incredibly important when it comes to lead nurturing . Using HubSpot’s helpful queued fields can ensure that any form fields a contact has already answered are being replaced with different ones. If someone has already filled out a certain form, HubSpot can automatically set it up so that the next time they land on the form they will submit different information.

11. Reporting

With the reporting add-on, you can easily build out custom reports or take a look at the templates HubSpot provides. These reports allow for a granular view of your marketing performance across channels. You can even customize your dashboard view so all your favorite reports are in one spot. Just go to the Reports tab and toggle to Dashboard.

12. Develop Personal and Team-wide Filters to Manage Contacts

Help your teams focus on the most important leads by filtering data in advance. You can use marketing lists and filter data within the sales contacts, companies, and deals views to make the best use of time and information. 

13. Help People Book Appointments When it’s Convenient

The HubSpot meeting tool can facilitate scheduling meetings easily, eliminating back-and-forth emails. The HubSpot Meetings tool reads your calendar, identifies your availability, and allows prospects to choose a time. 

14. Score Your Leads

HubSpot offers a lead scoring tool to make this process easier. By assigning values to behavior and other information contacts have provided, you can separate quality leads from people who aren’t as engaged. 

15. Use Lead Flows for More On-page Conversions

HubSpot’s lead flows tool allows you to create content or other items that help visitors to convert at the right time. You can use certain triggers to determine when your pop-up, prompt, or form appears for a website viewer. For example; things like how long they have been on a page. 

16. Monitor Competition

HubSpot is great for tracking your own keywords and conversions, but you can also check out what your competitors are doing. Use the “Competitor Reports” portal to understand metrics like keyword rankings, followers, etc. 

17. Call Directly from CRM

You can use this strategy to have quick access to notes and also make sure the call is recorded. 

18. Call Contacts at the Best Time

Research has shown that the best time to contact someone who filled out a form is within 5 minutes of them doing so. Get automatic alerts on form submissions and make sure your sales team contacts people right away. 

19. Create Tasks for Users

Build out a list of tasks that need to be done right within your HubSpot CRM system. This can be really helpful to your business development team. Just got to the Sales tab and then Tasks. From there you can easily create tasks and assign them to users.

20. Merge Duplicate Contacts

Before you go on a deleting spree, try merging duplicate contacts. For example, combine contact information for people who have entered their personal email as well as their work email on different occasions. 

21. A/B Test Emails

HubSpot allows you to automatically A/B test emails . Gone are the days when you have to manually send two different emails to your lists. Now you can do it with ease with the click of one button.

22. Enroll Contacts in Lists Using Workflows

Let’s say you want to create lists that are segmented. You can create a workflow where you set the trigger as whatever demographic you’d like to segment. This trigger will then automatically enroll contacts that meet that objective into a list. 

23. Personalize Emails

Personalization has been proven to help improve conversion rates. Try adding personalization to email subject lines or in the copy of your email. You can do this by adding a personalization token. Try something like the user’s first name or company name.

24. Delete Unengaged Contacts

You should always try to re-engage users with a re-engagement campaign , but if all else fails, you can easily delete unengaged contacts. Just go to contacts and add a filter based on the last engagement date. From there, it’s easy to do a mass delete.

25. Improve Bounce Rate with Pop-Ups

You can improve your bounce rate by setting up pop-up forms that are based on exit intent. This will help move users down the marketing funnel and help you capture more leads.

26. Tracking URLs

Have you used UTM codes before? UTM codes are codes that you can put into URLs so that you can track what source your conversions come from. This is helpful as you leverage different channels or if you’re having more than one person promote a landing page. Got to Settings> Tracking Analytics> Tracking URLs.

27. Assign Contacts

You can easily assign contacts to members of your team who are working to convert leads and move them down the tunnel. Just go to Contacts, select any contacts you want to assign, and then hit the ‘Assign’ button in the top panel.

28. Email Drip Campaigns

We always recommend that firms make contact with users again after they’ve engaged with your firm, whether it be by subscribing, attending an event, or some other action. An email drip campaign is an automated series of emails sent over a longer span of time meant to slowly move users down the funnel over time. Go to Automation> Workflows, and create a Blank Workflow. You can set a trigger like having filled out a form and then set up the workflow so your series of marketing emails are sent over a span of time. Just make sure to add a time-lapse of some days between each send.

29. Email Reminders

You can send automatic email reminders to those with scheduled meetings. These can be set by selecting ‘send reminder emails to prospects who book meetings through this link.’ when editing a meeting.

30. Build Out a Social Media Calendar

You can schedule social media posts in advance even at the most optimal times by taking HubSpot’s suggestions based on your past posts. Then, you can toggle to the ‘Calendar’ view to easily see your month’s worth of social media posts.

31. Easily Track Campaigns

You can create campaigns by going to the Marketing tab and hitting Campaigns. From there, you can easily add any assets to the campaign in that tab or when you create or edit the asset. Add relevant social media posts, landing pages, ads, emails, tracking URLs, etc.

32. Upload Lists

You can easily upload lists from Excel/ Sheet/ Documents by hitting ‘Import Lists.’ Just make sure to verify that you’ve obtained this list with the users’ consent and you’re good to go.

33. Track Sales Emails

You can track sales emails you create outside of HubSpot’s platform with ease. You just need the HubSpot Sales Chrome extension installed. These emails will live under a contact’s Activity tab.

34. View Source Analysis

You can easily view which of your channels is bringing in the most contacts with the ‘new contacts by source’ report.

35. Schedule Blog Posts in Advance

You can schedule your blog posts in advance so it’s one less thing you have to worry about. 

HubSpot is an incredibly robust platform that can accelerate all of your digital marketing efforts. That being said, it can take time to learn all of the tips and tricks that will help you to make the most of your license.

As a Gold HubSpot Partner, we’re well versed in helping law firms and legal companies set up HubSpot and leverage the platform to its fullest capabilities. Contact us today for a free consultation in order to get started.

This post has been edited and republished from Dec. 14, 2021.

Contact Us for a Free Consultation

Capabilities

  • Digital Strategy
  • Digital Presence Management
  • Social Media
  • Blogs and Microsites
  • Content Marketing
  • Email Marketing
  • Search Engine Optimization
  • Paid Search and Paid Social
  • Measurement and Analytics
  • Custom Research
  • Public Relations and Media Strategy
  • Law Firms Should Leverage AI for SEO and Content Creation
  • Tools to Help Generate Content Ideas for Law Firms
  • What Is a Pillar Page? And Why It Matters For Your Law Firm’s SEO Strategy
  • Can Law Firms Trigger a Complete Website Re-Indexing on Google?
  • 10 Essential Demand Generation Strategies for Lawyers
  • Today Week Month All
  • 5 Leading Law Firm Instagram Accounts
  • 8 Tips for Lawyers on Writing the Perfect Social Media Bio
  • 5 Inspiring Law Firm Instagram Accounts
  • LinkedIn for Lawyers: 12 Steps to The Perfect Profile
  • Law Firm Social Media Strategy: The Ultimate Checklist

GOOD2BSOCIAL, LLC 157 Columbus Ave. 4th Floor Suite 407 New York, NY 10023 801 Broad Street Suite 950 Augusta, GA 30901

Phone: (212) 634-7657 Toll Free: (866) 469-8130

At Good2bSocial, we work with law firms and companies in the legal industry who are serious about growth but are often frustrated that they’ve spent time, money, and effort on their website and digital marketing, yet they still don’t produce the results they had hoped for.

We offer a full suite of inbound marketing services including Digital Strategy, Social Media Management & Monitoring, Pay-Per-Click Advertising, SEO, Content Marketing & Content Creation, Email Marketing, Video and Podcast Production.

hubspot law firm case study

Copyright © 2024 - Good2bSocial • Privacy Policy • AI Usage Policy

Magneti - Draw them In

Key Features of HubSpot for Personal Injury Law Firms

HubSpot is an inbound marketing platform that will transform how your personal injury law firm executes digital marketing , making your work more efficient and effective. HubSpot tracks prospects from the first time someone visits your site until they become a client, so you know exactly where each case originates.

Every minute counts when turning a lead into a case. HubSpot helps you get leads to intake as quickly as possible by sending alerts via email or integrating with your intake software. Whether a prospect takes days or weeks to make a decision, HubSpot will help you stay in touch with the prospect, nurturing them through their decision process.

HubSpot is made up of 18 distinct apps that will likely replace all the other marketing tools you’re using. We aren’t going to go through all 18, but we’ll discuss the key features of HubSpot that make it an excellent fit for law firm marketing.

HubSpot Sources Report

The HubSpot Sources Report takes Google Analytics, which is the benchmark for digital analysis and reporting, to the next level. The Sources Report shows analytics by traffic source, similar to Google Analytics, but also allows tracking by visits, contacts and cases (customers). As contacts become cases, the Sources Report shows you how many cases derived from your specific channels (such as paid traffic, organic visits, or social media). The same data also allows you to track how each individual contact originally got to the website and became a lead.

HubSpot Sources Report Graph

Law firms can spend thousands of dollars per case through traditional advertising – TV, billboards, bus banners, etc. – and it is nearly impossible to accurately calculate the ROI of those specific marketing efforts. Digital marketing allows you to track ad spending more effectively, and the HubSpot Sources Report ensures that not a single dollar goes untracked.

HubSpot Sources Report Chart

The Sources Report allows your marketing team to accurately report ROI intelligence so your executive team can make educated investment decisions about digital marketing.

Landing Pages

The HubSpot landing page app allows you to quickly create landing pages in-house without bothering your designer or developer. The landing page app will help you track landing page performance at an advanced level and allows you to continually test and improve landing page performance.

Landing Pages

If you use a website like WordPress, it’s easy to manage content and create landing pages. However, HubSpot features customized templates which make the process even more efficient.

Turning website visitors into leads and then cases happens very quickly at law firms. A/B split testing can help to improve lead generation efforts. A one percent improvement in the conversion rate of a landing page can translate into a significant increase in the number of cases generated from your inbound marketing efforts. The analytics on HubSpot landing pages allow you to make decisions about optimizing your page more quickly and purposefully.

Pay-Per-Click Add-On

HubSpot has a PPC add-on that allows your marketing team to track your Google AdWords, Facebook Ads and LinkedIn Sponsored Content back to specific sources. HubSpot will calculate the exact ROI on all of your ads – no estimating required.

PPC Add On

This capability is a breakthrough for law firm marketing teams. Through the HubSpot Pay-Per-Click Add-On, your team can increase your digital marketing efforts by knowing exactly how much money your ads generate. The add-on also allows you to build conversion-optimized ads within HubSpot.

Contacts / Lead Management

As a marketer, you probably don’t have a lot of information about the leads coming in through your law firm’s website. Typically, leads come through a form and go directly into an intake or case management tool and then to the legal team. You rarely get to see information about your firm’s leads that could help you evaluate and improve your marketing. HubSpot gives you direct access to your firm’s leads so you can see exactly how each person made the journey from website visitor to lead to case.

For example, you will see that a lead:

  • Visited the site via organic traffic using the keyword “auto accident attorney”
  • Visited the auto accident landing page and three other pages
  • Downloaded an ebook
  • Filled out the free case evaluation form
  • Became a case

HubSpot can be integrated with intake or case management tools such as Litify , Captorra or Needles so no detail is lost in the handoff from marketing to intake. HubSpot can also integrate with chat tools like Ngage and Apex to show that a lead came through your chat software.

Contact Lead Management

The Contacts app in HubSpot allows you to track page visits and form completions as well as information like email statistics (received, open and clickthrough rates) and social media interaction.

This information on individual contacts gives invaluable intel, such as: how effectively an ebook generates leads, which pages contribute to lead generation, how social media influences the journey from visitor to case and how long it takes for a website visitor to become a case.

Email is a valuable channel of communication for law firms because it is often the most direct channel for nurturing leads into cases. HubSpot’s email function allows you to stay in touch with leads throughout the nurturing process – no matter what the time frame is. Email nurturing is an efficient way to support intake as well.

Email

HubSpot’s emails can be easily set up in workflows that allow a natural, customizable progression of nurturing. Once a lead becomes a case, the contact can automatically be removed from the email workflow to make the process seamless for both your team and your clients.

Page Performance

Law firms get lots of solicitation from marketing agencies that can make SEO seem too confusing to execute internally. However, HubSpot makes SEO a manageable in-house activity. The HubSpot page performance tool allows your marketing team to view and improve your website pages. Features of HubSpot page performance include:

  • Total views: Page-by-page number of views for all pages tracked through HubSpot
  • Inbound links: View links from external websites that link to your page
  • Calls-to-action: Percentage of page views that result in clicks of the page’s CTA

Page Performance

HubSpot facilitates step-by-step search engine optimization by page. Law firms are a competitive space, and it is imperative that your law firm is found before others. You can also manage off-page SEO through inbound link monitoring through HubSpot.

Social Media

HubSpot has a social media scheduling tool, similar to that of Hootsuite or Buffer, but with integrated reporting. If you don’t use one already, scheduling tools save your marketing team significant time, allow you to create more intentional and organized posts and help you optimize the time of day to post messages.

Social Media

If you already use a tool like Hootsuite or Buffer, you understand the benefits of scheduling. However, switching to HubSpot will save your law firm money and save your marketing team time. HubSpot social media is compatible with Facebook, Twitter, LinkedIn and Google+.

Personal injury law is an incredibly competitive industry. Many firms spend hundreds of thousands of dollars each month on TV, radio, billboard and other advertising. However, digital marketing can drive leads and cases at a lower cost than other advertising channels and help your firm.

As you look for a competitive edge in your market, enhancing your marketing with HubSpot give you an advantage over other firms. More and more law firms will be using HubSpot in the coming years, so get a head start today! HubSpot can transform how your law firm markets itself and save your marketing team time and resources. From on-page search optimization to social media marketing, this software helps turn website visitors into cases. The features of HubSpot are far beyond what we discussed here, and if you have additional questions, we’d be happy to tell you more about the platform —  just send us a note .

Interested in improving your law firm’s marketing further? Check out our law firm marketing services or contact us for a digital audit.

Latest Digital Marketing Blog Posts

The “marvel” of markets, geotargeting: a crash course, 11 free tools to audit your website.

Blue Ocean Strategy: A Small Business Case Study

Brian Halligan

Updated: August 26, 2017

Published: September 15, 2006

I read " Blue Ocean Strategy " by Kim & Mauborgne recently and thought it was compelling. I thought I'd give you some excerpts from the book and use my current startup as a case study to explain some of the Blue Ocean concepts. I'm hoping it will spur thinking and feedback from you. The theme of the book reminds me a lot of what my strategy professor from MIT Sloan (Arnoldo Hax) used to talk about when he quizzed us on cases. He repeated over and over again that we should "watch our competitors, but never follow them" and that we should "play a different game on the same field as the competition." This professor used to stress that within marketplaces, conventional wisdom about the rules of competition build up and that over time, those rules become irrelevant to potential customers.

hubspot law firm case study

Blue Ocean Strategy Synopsis

Rather than summarize, I thought I would give you a few quotes that lay out the theme in the authors' words:

"The only way to beat the competition is to stop trying to beat the competition. In red oceans, the industry boundaries are defined and accepted, and the competitive rules of the game are known. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. ...The companies caught in the red ocean followed a conventional approach, racing to beat the competition by building a defensible position within the existing industry order . The creators of blue oceans, surprisingly, didn't use the competition as their benchmark. ...Instead of focusing on beating the competition, they focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. …Value innovation is based on the view that market boundaries and industry structure are not 'given' and can be reconstructed by the actions and beliefs of industry players. …To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives , and from customers to non-customers of an industry. As you shift your strategic focus from current competition to alternatives and non-consumers, you gain insight into how to redefine the problem the industry focuses on and thereby reconstruct buyer value elements that reside across industry boundaries" The first example in "Blue Ocean Strategy" is Cirque de Soleil. The criteria/boundaries/rules for the circus industry that were "taken for granted" for decades included: animal shows, star/famous performers, multiple shows at the same time (i.e. 3 rings), and pushing concession sales. Rather than keeping a high emphasis on all the existing rules and then creating new ones, they either eliminated or reduced many of those rules and created a bunch of new ones. In the process, they increased value for their target market while lowering their own costs. A key thing they did at Cirque de Soleil was that they looked across market boundaries to alternatives to the circus. It ended up being part circus and part theatre. Rather than focus on the market boundaries, they focused on the job the customer was hiring for -- in this case, it was adults looking for sophisticated entertainment. Another key thing they did was not targeting the existing market (i.e. children), rather they targeted non-consuming adults. Blue ocean strategy is all about creating and capturing net new demand by ignoring boundaries defined by traditional competitors. The authors are big on stressing that new technology rarely turns into a great company. They state that unless the technology makes buyers lives dramatically simpler, more convenient, more productive, less risky, or more fun/fashionable, it will not attract the masses.

Blue Ocean Strategy Framework

blue ocean strategy canvas

HubSpot Blue Ocean Strategy Case Study

New Call-to-action

Don't forget to share this post!

Related articles.

Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond

Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond

10 Examples of Brilliant Healthcare Marketing

10 Examples of Brilliant Healthcare Marketing

How to Create a Case Study Video That Converts Leads [Video]

How to Create a Case Study Video That Converts Leads [Video]

Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors

Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors

The Public Apology Letter: 6 Brands That Nailed It

The Public Apology Letter: 6 Brands That Nailed It

How 6 Little-Known Athletic Brands Are Changing the Face of Fitness

How 6 Little-Known Athletic Brands Are Changing the Face of Fitness

8 of the Weirdest Shark Tank Products That Got Investments

8 of the Weirdest Shark Tank Products That Got Investments

Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

The Ultimate Guide to Marketing Case Studies

The Ultimate Guide to Marketing Case Studies

Why Case Studies are Critical for the Medtech Buyer Persona

Why Case Studies are Critical for the Medtech Buyer Persona

Discover a framework for running more impactful, measurable campaigns.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

  • By Practice

CEE Legal Matters

EPAM Defends Interests of Tele2 in Case Against Moscow Metro

EPAM Defends Interests of Tele2 in Case Against Moscow Metro

  •  Print 
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times
  • Reading Mode
Egorov Puginsky Afanasiev & Partners has successfully defended the interests of T2 Mobile (Tele2) – a nation-wide mobile operator in Russia – in what the firm describes as "a precedent-setting case against the Moscow Metro regarding unfair tariffs for placing telecommunications equipment in the metro."

EPAM was able to convince the competition authority of the Metro’s dominant position as sole owner of unique infrastructure, and "of the unfounded and discriminatory nature of the one-off payment applied to Tele2 for placing communications equipment at each station."

As a result, the firm reports, "the Moscow Office of the Federal Antimonopoly Service issued a warning requesting that the Moscow Metro rescind the discriminatory tariffs for Tele2 and offer [it] the same conditions for placing telecommunications equipment as those enjoyed by other telecom operators. This will have a positive effect on competition in the sector. The warning is an important step in allowing a fourth telecom provider to become fully operational in the metro and will ensure that Tele2 customers can make the most of its telecommunication services."

The EPAM team consisted of Partner Anna Numerova, Counsel Denis Gavrilov, and Associate Alexander Balyberdin.

hubspot law firm case study

Our Latest Issue

hubspot law firm case study

  • Latest news

Did You Know: 2023 CEE Partner Leaderboards

Did You Know: 2023 CEE Partner Leaderboards

Remote Work in Bosnia and Herzegovina

Remote Work in Bosnia and Herzegovina

Noerr and Baker McKenzie Advise on Bauer Media Sale of Semergy Group to WeNet

Noerr and Baker McKenzie Advise on Bauer Media Sale of Semergy Group to WeNet

Crido and DLA Piper Advise Duna Aszfalt on Acquisition of Mota Engil Central Europe

Crido and DLA Piper Advise Duna Aszfalt on Acquisition of Mota Engil Central Europe

Gokce Ildiri Cosguner Makes Partner at Kolcuoglu Demirkan Kocakli

Gokce Ildiri Cosguner Makes Partner at Kolcuoglu Demirkan Kocakli

NKO Partners Advises Dr. Max on Acquisition of Pet-Sar Farm

NKO Partners Advises Dr. Max on Acquisition of Pet-Sar Farm

CK Legal and Rapala Advise on Investment into Poland's Omni Running

CK Legal and Rapala Advise on Investment into Poland's Omni Running

Gecic Law Advises Israel's Paskal Group on CBAM Reports Submission

Gecic Law Advises Israel's Paskal Group on CBAM Reports Submission

Stratulat Albulescu Advises Tobii on Acquisition of AutoSense and Imaging Businesses from Xperi

Stratulat Albulescu Advises Tobii on Acquisition of AutoSense and Imaging Businesses from Xperi

Norton Rose Fulbright and CMS Advise on mBank Financing for 98-Megawatt Sunly PV Portfolio

Norton Rose Fulbright and CMS Advise on mBank Financing for 98-Megawatt Sunly PV Portfolio

  • Case Studies Home

Case Studies Directory

From small businesses to large enterprises, companies all over the world are using HubSpot to grow better. Hear how companies like yours found success using HubSpot.

Connectd

Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration

  • Software & Technology
  • Integrations
  • Sales and Marketing Alignment

hubspot law firm case study

eXp Realty communicates seamlessly with 90,000+ agents through HubSpot

  • Real Estate
  • Improve Contact Management
  • Integrate Company Data

Reposit Power

Reposit Power's Transformation: Scaling Efficiency, Restructuring Distribution, and Achieving 50x Sales Growth with HubSpot

  • Energy & Utilities
  • Boost Sales
  • Shorten Deal Cycle

Six & Flow

Six & Flow generates 90% of agency revenue through the HubSpot partner program

  • Marketing & Advertising
  • Solutions Partners

Ramp

Ramp Leverages Marketing Hub’s Integrations to Reach Engagement Goals

  • Banking & Financial Services

hubspot law firm case study

A new CRM for Wilier, a company that produces and sells bicycles and cycling accessories

  • Consumer Goods

6clicks

How 6clicks Achieved 806% Growth with HubSpot

  • Increase Conversion Rates

A new customized CRM for Arduino, the global leader in open-source hardware and software

  • Manufacturing

Travellers Autobarn

How Travellers Autobarn doubled sales revenue with HubSpot

  • Consumer Services
  • Increase Leads

hubspot law firm case study

Prowly's Journey with HubSpot Marketing and Sales Hub

  • Inbound Marketing

hubspot law firm case study

Colnago leverages a constantly updated platform to optimize Customer Experience

  • Sports & Fitness
  • Large Sales Teams

hubspot law firm case study

Driving 55% more form submissions with HubSpot’s LinkedIn integration

hubspot law firm case study

Helsinki Partners Optimises its Marketing Initiatives with HubSpot

hubspot law firm case study

Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration

hubspot law firm case study

How BruntWork Streamlined Operations and Achieved More Than $5M MRR with HubSpot

  • Professional Services
  • International Expansion
  • Increase Contacts

Nexford University

Nexford University sees continuous triple-digit growth YoY with HubSpot’s LinkedIn integration

Fantini Rubinetti

How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation

hubspot law firm case study

How booming fintech CardUp boosted efficiency 4X with HubSpot

Skriware

Skriware automates communication with a few thousand leads thanks to HubSpot.

Ardigen

Ardigen automates deal closing with HubSpot

  • Chemical & Biotechnology

How Consafe Logistics increased conversions by 36% with HubSpot

  • Increase Traffic

Mindgram Emerges at the Forefront of the Well-Being Industry with HubSpot

Galbani Professionale

InBound and HubSpot CRM enhanced Galbani Professionale's B2B2C engagement, boosting measurement and sales process efficiency

  • Food & Hospitality

IMPACT

IMPACT Uses Sales Hub Integrations to increase HubSpot activity by 344%

Pleo consolidates 4+ tools with HubSpot, saving $350,000 per year

hubspot law firm case study

Megaworld Lifestyle Malls increases customer tickets handled by 3.5x within 8 months of adopting HubSpot

  • Improve Service
  • Personalize Campaigns

 ConTe.it Assicurazioni Cane e Gatto

How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates

Smartpricing

A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot

hubspot law firm case study

How Growth Tribe Increased Conversions by 200-300% with HubSpot

hubspot law firm case study

Yubi increases meetings booked by 400% with HubSpot

Dryft

Dryft improves customer experience 2x with the HubSpot mobile app

  • Construction

The Knowledge Academy

Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth

Ceros

Ceros used HubSpot to achieve 180% deal generation growth through smarter prospecting

Lean Discovery Group

Rebel Rock Wealth’s Founder saves 43 days a year with HubSpot Starter CRM Suite

Lean Discovery Group

Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter CRM Suite

Kahoot! uses HubSpot for faster, streamlined communication

hubspot law firm case study

How Top Carpets and Floors increased leads by 150% with Inbound & HubSpot

Lyte

Lyte reduces customer churn to just 3% with HubSpot CRM

hubspot law firm case study

Volopay increases sales close rate by 20% and makes leads go further with Sales Hub

M&C Saatchi Group Accelerates New Business Growth with HubSpot

Leading the Way in Italian Fintech and Consumer Credit: Fully Digital, Quick, and No-Paper Processes Managed in HubSpot

hubspot law firm case study

Banca Aidexa: A Revolution in SME Lending. Obtain Financing in Just 48 Hours Thanks to AI and Processes Integrated with HubSpot

Cambiobike

Revolutionizing the Customer Journey: The Power of HubSpot for Unmatched Efficiency and Control

npower Business Solutions

npower Business Solutions saves £50,000 per year with HubSpot

hubspot law firm case study

For Tecmilenio, HubSpot is a comprehensive solution offering tool integration, and process automation and measurement.

Instant Factoring generates €449k Revenue with HubSpot Automations

MVC Group

HubSpot Revolutionizes Marketing and Customer Service for Castelli, Sportful, and Karpos Brands on SAP Commerce Cloud

OLX

OLX Romania Increased Business User Adoption by 153% with HubSpot

hubspot law firm case study

TimeLog Builds Cross-team Alignment With HubSpot

Wheel the World

Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration

  • Travel & Leisure

hubspot law firm case study

How Tumblr Uses HubSpot to Connect with Millions of Users

hubspot law firm case study

Yondu increases web traffic by 155% and sales effectiveness with HubSpot

hubspot law firm case study

In HubSpot, Legartis Found the Right Tool for Every Phase of its Growth

  • Legal Services

Rakuten Advertising Captured 25% More Revenue YOY from Marketing-Influenced Campaigns

Rakuten Advertising Captured 25% More Revenue YOY from Marketing-Influenced Campaigns

M Square Media

How M Square Media Aligns a 300-Strong Global Team and Closes More Deals with HubSpot

hubspot law firm case study

Nuvei streamlines its digital campaigns and improves reporting

UCD Professional Academy

UCD Professional Academy uses HubSpot to go from 0 to 8-figure revenue in 3 years

hubspot law firm case study

Glints improves reporting efficiency and increases lead conversion rate by 40% with HubSpot

RE/MAX Romania

RE/MAX Romania Increased Leads by 114% with HubSpot

The Royal Mint

The Royal Mint increases NPS by 10 points with HubSpot

  • Improve NPS

Teamwork.com makes its sales team 50% more effective with HubSpot

Instrumental Group

Instrumental Group created a seamless, scalable billing process with HubSpot payments

Nutritional Coaching Institute

How the Nutritional Coaching Institute consolidated 4 tools into 1 with HubSpot payments

Greenly

How Greenly Quadrupled its ARR with HubSpot

IEX Group

The IEX Group Increases Marketing ROI by Aligning Sales and Marketing With HubSpot

New Charter Technologies

New Charter Technologies Aligns Sales and Marketing Across 20+ Brands

Allica Bank

Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM

MarineMax

MarineMax Increased Same-Store Sales 19% in 2 Years

  • Automotive & Transportation

hubspot law firm case study

The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot

Firefly Reservations

Firefly Reservations Increases Revenue 20% YOY After Switching to HubSpot

Kaplan Early Learning Company

Kaplan Early Learning Company Consolidates 12 Tools Into 1 with HubSpot

The Knowledge Academy

The Knowledge Academy increases sales 192% with HubSpot

hubspot law firm case study

PRECISION Successfully Migrates to HubSpot and Achieves Better Marketing, Sales, and Services Results

hubspot law firm case study

PSB Academy improves campaign optimisation and increases paid search leads by 10% with HubSpot

Boyd Corporation

Boyd Switches from Pardot and Captures 82% More High Quality Leads

hubspot law firm case study

Tekman Education has increased lead generation and gained higher capacity to perform marketing, sales and service actions.

Collective.work

Collective.work increases its customer base by 30% in 4 months with HubSpot.

Bluesun Hotels Doubles Revenue with HubSpot

MyHome

MyHome Increased Their Closing Rate by 25% After Switching to HubSpot

Better.co.uk

Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot

hubspot law firm case study

Jeeves streamlines its lead generation and conversion efforts with HubSpot’s tools

Esdes Business School

How ESDES Business School Tripled its Applicant Pool with HubSpot

hubspot law firm case study

Higher customer satisfaction and order volumes thanks to automation

hubspot law firm case study

Konica Minolta Increases Local Content Utilisation by 20% with HubSpot

hubspot law firm case study

How Agoda boosted productivity and performance with HubSpot CRM

hubspot law firm case study

How GSF transformed HubSpot CRM into a powerful growth engine built for the education space

hubspot law firm case study

BISA Seguros digitalizes its operations with HubSpot’s Growth Stack

hubspot law firm case study

Immoportal optimizes entire sales funnel with HubSpot

SeedLegals

SeedLegals Helps Its Customers Raise £1.3 Billion With the Help of the HubSpot CRM Platform

  • HubSpot for Startups

Reed

Reed Drove 8-figures of Income in 2 Years with HubSpot CRM

  • Staffing and Recruiting

Liquidity Services

Liquidity Services Cuts Costs 50% by Consolidating on HubSpot

MasterMover

How MasterMover drove 30% MQL to SQL conversion with HubSpot

GoFundMe Increases Repeat and Referral Business 180% With HubSpot

GoFundMe Increases Repeat and Referral Business 180% With HubSpot

PrestaShop

How PrestaShop grew its revenue by 35%

FINALCAD

Finalcad has six times more traffic with the HubSpot CMS

RWS

The RWS Marketing Team Reallocates 9,600 Hours per Year With HubSpot’s API

hubspot law firm case study

Workvivo Grows 300% in Three Years With HubSpot

hubspot law firm case study

Tractable Quadruples Marketing Qualified Leads With the HubSpot CRM Platform

hubspot law firm case study

HubSpot Helps Unicorn GoStudent to Expand into More than 20 Markets

hubspot law firm case study

HubSpot helped iZooto quadruple its conversion rate with 2x faster lead velocity

hubspot law firm case study

Disciple Media Scaled Contact Acquisition by 6x with HubSpot

  • Media & Communications

hubspot law firm case study

CoachHub Achieves Hypergrowth With the Help of HubSpot

hubspot law firm case study

How Spenmo boosted marketing, sales and CS alignment with HubSpot

hubspot law firm case study

EngageRocket drives its inbound marketing with HubSpot

DoorDash

DoorDash Shortens Time to Produce Email Campaigns by 3 Days With HubSpot

hubspot law firm case study

With HubSpot, Nuvemshop grew its base by 900% in under 6 months

hubspot law firm case study

T-Pro is Scaling Efficiently Through Global Expansion with HubSpot’s Full CRM

Cloudnova Increases Project Value from $7K to $100K After Becoming a HubSpot Solutions Partner

Peakflo

Marketing Automation in HubSpot takes Peakflo Sales to the next level

International Schools Partnership

International Schools Partnership Scaled Marketing for Over 50 Global Locations with Professional Services

  • HubSpot Services

Babbel

Babbel has tripled its average deal size within a year

Xoxoday

Xoxoday increases CRM adoption to 80% with HubSpot

hubspot law firm case study

How FIRST® Crafted a Global Digital Strategy that Drives Impact

hubspot law firm case study

How Innova Schools Colombia enrolled more than 1,300 students in 2021

Lendio

Lendio Closes 58% More Deals with Marketing Hub Automation

Howard University

Howard University’s School of Business Builds Stronger Sponsor Relationships With the HubSpot CRM Platform

University of San Diego

Five Graduate Schools at the University of San Diego Optimize Admissions Outreach With the HubSpot CRM Platform

International Carwash Association

International Carwash Association Increases E-commerce Sales 4x with HubSpot Payments

Apps Without Code

Apps Without Code Consolidates Five Tools on the HubSpot CRM Platform and Increases Conversions

Golden Bees

How Golden Bees became more customer-centric thanks to HubSpot

TrustQuay

How TrustQuay Increased Qualified Leads 10X During the Pandemic With HubSpot

Shipley Asia Pacific

How Shipley Accelerated Lead Generation With HubSpot

hubspot law firm case study

Building a Close-Knit Digital Network to End Student Hunger

Weel

On Track to Scale Up with HubSpot

Botkeeper

Botkeeper Saves $100Ks With the HubSpot CRM Platform

Grove HR

Grove HR Grows Marketing Database by 300x with HubSpot CRM

  • Human Resources

How ASCD Pivoted to User-Centered Marketing with HubSpot

Fast Forward

Shaping The Future Of Social Impact

SPC

How SPC Doubled Its Closed Deals with HubSpot

Lake One Grows 30% YOY Since Becoming a HubSpot Solutions Partner

OBO

OBO Helps the Stan Johnson Company Implement a Complex HubSpot CRM-Salesforce Integration

Wayflyer

Wayflyer Grows 900% and Becomes a Tech Unicorn With the Help of HubSpot

Avison Young Increases CRM Adoption from 23% to 90% in Four Months by Implementing the HubSpot CRM Platform

ProArch

ProArch Drove 427% More Blog Traffic YOY with HubSpot Professional Services

Dentally

Dentally Increase Organic Traffic By 60% YOY with HubSpot

IGNITE National Case Study

How IGNITE National Engages Millions with HubSpot

Smash My Trash

Smash My Trash Grows Revenue 288% in 12 Months with HubSpot Sales Hub Enterprise.

Netguru

Netguru Finds An All-in-One Solution with HubSpot

Plytix Enhances Customer Delight with HubSpot

TXT Group

TXT Group Finds A Perfect Solution In HubSpot

GRAPHISOFT

GRAPHISOFT Italia qualifies Leads with Marketing Automation and Lead Scoring to increase MQL’s by 4X

  • Architecture & Planning

Alleanza Assicurazioni

Alleanza Assicurazioni Enhances Employer Branding with HubSpot

Talent Garden

Building Customer Lifetime Value with HubSpot

Condeco

Condeco Books 3X More High-Quality Leads with HubSpot

Infinity

Infinity Drives Efficiency and Conversions With HubSpot

Giant Swarm

Giant Swarm Personalizes their Marketing with HubSpot

Dallas Antwerp

HubSpot Partner Spotlight: Dallas Antwerp

Digital Doorway

Digital Doorway Gets a Lock on Success as a HubSpot Partner

d.velop

d.velop Rewrites Its Marketing Playbook With HubSpot

Easyship

Easyship Increases Self-Service Onboarding by 60% and PQLs by 40% with HubSpot

hipos.com

Mexican Mortgage and Financial Services Start-Up Launches with Accelerated Growth Using HubSpot

Oxygen

Agency partner Oxygen serves the Mainland Chinese and Hong Kong markets with repeatable success

Storemaven

Storemaven Breaks Down Silos With PieSync and HubSpot

Cloudify

Cloudify Increases Leads by 70% With HubSpot

STAT

How STAT uses HubSpot to unlock new metrics and boost its marketing strategy

Merit Achieves a Cohesive Strategy With HubSpot's All-In-One Growth Platform

Commission Factory

Commission Factory Sees 100% Sales Revenue Growth With HubSpot

Cenareo

Cenareo Uses HubSpot to Drive Growth and Alignment

Dake

How a Century-Old Company Delivers Modern Customer Service

Sellics

The Sellics Ops Team Improved CX with PieSync

Agicap

Agicap Grows Monthly Recurring Revenue By 6X With HubSpot

FlexMR

FlexMR Jumpstarts Its Lead Generation by 2X with HubSpot

Deep Instinct

Deep Instinct Boosts Leads by 100% in 4 Months With HubSpot

  • Cybersecurity

Colt

Colt Nets 25% More Marketing Leads in 2 Years with HubSpot

AskCody

Implementing HubSpot Account-Based Marketing for a SMB

EvaluAgent

Contact Centre EvaluAgent Increases Leads 30% with HubSpot

Combined Arms

Combined Arms Serves 86% More Veterans by Using HubSpot

AES International

AES International Increases Leads by 7.5X With HubSpot

Critizr

Critizr Triples Monthly Recurring Revenue with HubSpot

Wellers

Wellers Takes Control Of Their Marketing With HubSpot

Cloud Technology Solutions

Cloud Technology Solutions Boosts Leads by 33% With HubSpot

Yoh

Staffing and Recruiting Firm Yoh Implements Inbound Marketing to Overcome Budget Cuts

Signavio

Signavio Generates 188% More Leads in a Year

Accord Mortgages

Accord Mortgages Creates Value With Content and Personalization

Revenue River

HubSpot Partner Spotlight: Revenue River and US Mortgages

CallTrackingMetrics

CallTrackingMetrics Improves Lead Volume & Quality via HubSpot

DocPlanner

Giving the All-Clear to International

EHL Swiss School of Tourism and Hospitality

How EHL Swiss School Doubled Enrollment Numbers with HubSpot

G2

G2 decreases cost per lead by 25% with HubSpot

Paytrail

Paytrail Unifies its Marketing and Sales Teams With HubSpot

HubSpot Customer Spotlight: Bitdefender

Blue Ink Technology

Blue Ink Technology uses HubSpot drive leads and growth

MV Agusta

MV Agusta Drives Digital Transformation With HubSpot

CODE41

CODE41 Creates Their Ideal E-Commerce Customer Experience With HubSpot

MFS

Market Financial Solutions Grows New Inquiries by 30% with HubSpot.

Pure Bookkeeping is on Track to Double Its Sales With Help From HubSpot

Cybereason

Cybereason ignited faster and smarter growth with HubSpot

Viessmann

Viessmann Increases Leads, Conversions, and Revenue with HubSpot

Rever.vn

Rever Drives 600% Revenue Increase With HubSpot

Corinium

Corinium Global Intelligence Scales Up With HubSpot

Piwik PRO

Piwik PRO Aligns Customer-Facing Teams With HubSpot

CancerIQ

How HubSpot Helped CancerIQ Adapt and Scale its Business

Sandler

How Sandler Transformed its Internal Go-to-Market Strategy with Sales Hub

Garrett Metal Detectors

Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub

WeightWatchers

WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

Casio

Casio grows eCommerce customers 27% in a year with HubSpot CRM

IDEAL Vorsorge Optimizes Lead Generation and Sales Processes With HubSpot

Joyous

Joyous Drives All-Round Growth With HubSpot

British Red Cross Training

British Red Cross Training Increased Revenue 66% With Marketing Hub

GrowthLab Financial

GrowthLab Financial Aligns Sales and Marketing on the HubSpot CRM Platform and Doubles Its Revenue

havenpark communities

Havenpark Communities Closes Over 6,000 Deals on the HubSpot CRM Platform

Mobilizing.net and Metrie

The Fives Hotels & Residences sees 50% growth with Meta and HubSpot

INBOUND by HubSpot

INBOUND by HubSpot achieves 40% CVR for event registrations leveraging LinkedIn ads in HubSpot

ARC Document Solutions

ARC’s Sales Team Responds to Leads 94% Faster With HubSpot CRM

HubSpot Service Hub

HubSpot’s Customer Support Team Saves $2.3M in Annual Headcount With Service Hub

  • Reduce Customer Churn

Turnk

TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner

Loom

Loom Builds Demand Generation Campaigns 80% Faster With HubSpot CRM

Ignite

Ignite Achieves a 300% Increase in Free-Trial Signups

Kinsta

Kinsta Generates $4.5M in Sales-Influenced Revenue With the HubSpot CRM Platform

  • Increase ASP

Dennis K. Burke

Dennis K. Burke Pivots to Inside Sales and Saves Sales Managers Five Hours a Week

ResellerRatings Increases New Customer Growth by 60%

PACCAR Australia

PACCAR Australia Generates 9x more Leads with HubSpot

Stella

Stella Grows Revenue by €10 Mil With HubSpot

Marq

Marq Migrates From Salesforce, Marketo, & Others to HubSpot

CarProUSA.com

CarProUSA.com Drives VIP Memberships and Reviews With HubSpot’s CRM Platform

Greater Good Charities

How Greater Good Charities Personalized the Donor experience with HubSpot CRM

Zenpilot

How ZenPilot Increase Lead Volume While Saving Over $15,000 Each Month

Momentive

Momentive Aligns Marketing Processes With HubSpot

Allied Wire and Cable

How Allied Wire and Cable Grew Marketing Revenue by 9x with HubSpot CRM

Trello (Atlassian, Inc.)

How Trello is Localizing Content in Six Languages to Achieve 1M Page Views per Month with the HubSpot CRM Platform

Sandler Training

Sandler Training Increases User Adoption by 40% With HubSpot

SANDOW Design Group

How SANDOW Design Group Supports Four B2B Brands and Multiple Business Units With HubSpot

Triage Staffing

How Triage Staffing is Growing Its Workforce and Saving Up to 80 Hours a Week

WWF

WWF Calls Attention to Nature Loss and Climate Change With HubSpot

Vanilla Forums

HubSpot’s optimization events drive qualified leads for Vanilla Forums

Sola Salon Studios

Sola Salon Studios Builds a Community of 17,000 Independent Beauty Professionals with HubSpot

Eternal Works

Eternal Works Helps Client, a Specialist Marketing Agency*, Migrate From Salesforce and WordPress to HubSpot CRM

Fundraise Up Has Grown More than 3x since Utilizing HubSpot

Katapult

Katapult Earns Consistent 4.4-Star Customer Reviews With the Help of the HubSpot CRM Platform

Insights

Insights Transforms Its Marketing with HubSpot

Rock Content

Rock Content Increases Revenue by 650% with HubSpot

Mobilizing.net and Metrie

Why Mobilize.net and Metrie Migrated to HubSpot CRM from Salesforce

Software2

Software2 Goes All-In-One with HubSpot

HYDAC

HYDAC Builds Effective Lead Generation Strategy with HubSpot

Bell Performance

100-Year-Old Manufacturing Company Bell Performance Continues to Grow

Virtual Dental Care

Virtual Dental Care gained more control over their sales process and increased productivity

Eastridge

Eastridge Aligns Sales and Marketing Operations with Ops Hub

RoofMaxx

Roof Maxx Expands From 72 to 250 Exclusive Dealers in 24 Months HubSpot CRM

SPOC Automation

How SPOC Automation saved $140K in first month with HubSpot

New Breed Marketing

New Breed Marketing Boosts Retainers and Conversions by 100%

Uploan

How Uploan Raised $10M in Series A Funding with the Help of the HubSpot CRM Platform

BrixCRM Creates New Revenue Opportunities as a HubSpot CRM Implementation Accredited Partner

Aermec

Aermec Increases Web Traffic by 1,377% with HubSpot

Perform HR

PerformHR Increase Opportunities by 44% Since Using HubSpot

How Handled Scaled From Zero to 121 Locations with HubSpot

APM Property Management (APM)

How HubSpot Helped APM Property Management (APM) Kickstart Its Digital Transformation

How TUM Asia Increased Web Traffic by 60% with the Help of the HubSpot CRM Platform

Inbound FinTech

Inbound FinTech Grows Revenue 38% After HubSpot Partnership

Convierte Más Cuts Marketing Tool Subscription Costs by 47% by Consolidating on HubSpot CRM

VING

Ving Increases Revenue by 96% With HubSpot

Checkwriters Grows Revenue by 20% After Salesforce Switch

Snap!Raise

How Snap! Raise Improved Forecasting & Increased Productivity

Kaksio Labs

How Kaksio Labs Extended Its Team and Reach With HubSpot

ManoByte

ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner

Trello

Trello Increases Organic Traffic by 40% With HubSpot

University of Wyoming

The University of Wyoming increased lead volume by 26% with HubSpot

PIVIT Global

PivIT Global Achieves an 84 NPS with HubSpot CRM Platform

Studio Designer’s Customer Service Team Switches from Zendesk to HubSpot Service Hub and Recoups 25% of Its Time

Springly

Springly Gains Efficiency With Hubspot

Kuntze Grows Its Team 66% with the HubSpot CRM Platform

Crunch Fitness

Crunch Fitness Increases Leads and Signups With HubSpot

TutorOcean Achieves 500% Growth in Leads with HubSpot

Binary Stream

How Binary Stream Offers Personalized Customer Experience

Zapier

Zapier Doubles Its Conversion Rate with HubSpot

Piaggio Fast Forward

Piaggio Fast Forward Increases Deals Prospect Conversion

InspectionXpert

InspectionXpert Using HubSpot to Lower Support Tickets by 25%

Apptega Inc.

Apptega increases demo requests by 200% with CMS Hub

Spocket Doubles Prospect Conversions with HubSpot

How Studytube's MQL conversions grew by 193% with HubSpot's LinkedIn integration

How HubSpot helped Dopper go from 3 to 1 integration and end disconnected data & customers

AdriaCamps

AdriaCamps Gets 66% More Bookings With HubSpot

Talmundo

Talmundo Increases Leads by 313% With HubSpot

TenantBase

How HubSpot Helped TenantBase Achieve 3x Revenue Growth YOY

Meritech

Meritech transforms their Demand Generation Strategy through CRM powered Advertising with HubSpot

Propeller Aero

Propeller Aero Strengthens ABM Strategy with HubSpot

Fatebenefratelli

Creating A Successful Inbound Marketing Strategy in the Healthcare Sector

Vinomofo

Vinomofo Sees 120x Return On Investment with HubSpot

Map My Customers Increases their Productivity while Decreasing their Workload

Pierce Manufacturing

Pierce Partners with Stream Creative for a CMS Hub Redesign

Dual Asia Pacific

DUAL Asia Pacific achieve 30% YoY growth with HubSpot

The Chopping Block

The Chopping Block Launches New Website on CMS Hub

TOOTRiS

Powering on-demand child care technology through HubSpot

Foleon

Fast-Growing Foleon Scales Up With HubSpot

Benholm Group

Plant Displays Company Benholm Group Grows With HubSpot

Trusted Shops

Trusted Shops Increases Leads by 200X with HubSpot

Quinyx

Quinyx uses CMS Hub to grow traffic 50% in one year

TrekkSoft

TrekkSoft Goes All In with HubSpot to Boost Leads by 376%

Triaster

Triaster Triumphs With HubSpot to Increase Leads by 650%

Great Minds

Great Minds uses CMS Hub to build a new website in six days

LearnFast

LearnFast Increases Leads 4X through Inbound Marketing

ReachFive

ReachFive’s Success with CMS Hub

Jobbio

How Jobbio Enhances its Customer Experience with HubSpot

.id The Population Experts

.id Doubles New Revenue Stream with HubSpot

HR Cloud

HR Cloud achieves 51% increase in conversion rate with automation through HubSpot

ClassPass

ClassPass Uses CMS Hub to Increase Conversion Rates

Qorus Software

Qorus Creates A Better Customer Experience with HubSpot

Templafy

Templafy Takes Control with HubSpot

Inbound Mantra

Inbound Mantra Grows Annual Revenue by 50% as a HubSpot Partner

Thomas Witt Consulting

Thomas Witt Consulting Lands ‘White Whale’ Client with HubSpot

Virtamed

VirtaMed Streamlines Its Lead Nurturing with HubSpot

Suzuki

Suzuki Accelerates its Growth With HubSpot

Stafford Global

Stafford Global Transforms Website Into an Admissions Machine

Varnish Software

Varnish Software Increases Customers by 50% with HubSpot

PayPlug

PayPlug Powers Up and Boosts Leads by 30% With HubSpot

OneFile

OneFile Switches to HubSpot and Doubles Leads in 4 Months

Take Note

Take Note Embraces All-In-One

Shore

Shore Reduces Customer Acquisition Costs by 35% With HubSpot

SNP

SNP Increases Leads by 69X With HubSpot

Wingtra

Wingtra uses HubSpot to Scale its Content Marketing

Sendle

Sendle Increases Traffic 3x with HubSpot

Hatch

Hatch increased their Marketing Qualified Leads by 300%

Lincoln Minster School

Lincoln Minster School at the Top of the Class with HubSpot

InSinkErator

InSinkErator Taps Into 27% More Revenue With HubSpot

Jedox

Global Company Jedox Increases MQLs by 54% with HubSpot

LDC

Retail Location Expert LDC Boosts Revenue 30% with HubSpot

iAdvize

SaaS Company iAdvize Boosts Leads 4X with HubSpot

iGeolise

Mapping a Route to Success With HubSpot

Inbox Storage

Delivering New Customers with HubSpot

Exodata

Exodata Boosts Its Leads by 6X with HubSpot

GlobalWebIndex

GlobalWebIndex Triples Leads with HubSpot

Kameleoon

Kameleoon Increases Leads by 4X in 6 Months With HubSpot

ComExplorer

ComExplorer Builds Predictable Business as a HubSpot Partner

Nectafy

Nectafy Finds Out for Themselves, “Does HubSpot Really Work?”

Bureau Bright

Bureau Bright Has 95% of Clients on Retainer as HubSpot Partner

honeycommb

Honeycommb grows and scales with HubSpot

Australian Institute of Fitness

Australian Institute of Fitness Boosts Leads and Revenue with HubSpot

Digistorm

Digistorm Generates 45% more Leads with HubSpot

Flight Centre Travel Academy

Flight Centre Travel Academy Supercharges Leads with HubSpot

Stellar Recruitment

Stellar Recruitment Increases Leads by 5037% with HubSpot

Rankmi

Rankmi grew traffic its website over 882% in 9 months

How GfK Reduced Costs by 600%

WSC Group

WSC Group increases referrals by 40% with HubSpot

Complete Payroll

Complete Payroll: Nurturing Customer Advocates in B2B

Santa Cruz Bicycles

How Santa Cruz Bicycles Scales Customer Happiness as It Grows

EclecticIQ

EclecticIQ Grows New Leads by 300% With HubSpot

Solomon Investment Partners

How HubSpot Helped Solomon Investment Partners Quadruple Sales

Agency Partner Markentive Boosts Leads by 11X with HubSpot

Nile

Partner Agency Nile Increases Leads by 40X with HubSpot

Webikeo

Webikeo Increases Revenue by Over 100% with HubSpot

AIIM.org

AIIM Increases Customers by 87% With Inbound Marketing

Epec Engineered Technologies

Epec Engineered Technologies Jump Starts Their Success with HubSpot’s Growth Stack

Mindvalley Grows Database and Eases Marketing with HubSpot

Secret Source Marketing

Secret Source Unveils 40% More Leads as a HubSpot Partner

Advance B2B Embraces Inbound to Increase Leads by 267%

Townsend Security

Townsend Security Increases Organic Traffic and Leads Using HubSpot

Strategic IC

Strategic IC Increases Revenue by 50% with HubSpot

ICT Sviluppo

ICT Sviluppo Boosts Turnover by 80% as a HubSpot Partner

Care.com

Care.com Converts More Leads Faster With HubSpot

The B2B Marketing Lab

Huble Digital Makes Incredible Inroads with Inbound

Talent Clue

Talent Clue Discovers New Ways to Grow With HubSpot

Winnie

HubSpot on both sides of a marketplace

National College of Ireland

NCI Takes Its Marketing to the Top of the Class with HubSpot

Sock Club

Sock Club finds a scalable technology that matches rapid growth

PatSnap

PatSnap Increases Leads by 400% With HubSpot

LogiNext

LogiNext Increase Lead Qualification by 4x with HubSpot

TransFunnel Consulting

TransFunnel Grows Retainers by 50% with HubSpot

Niswey

Niswey Accelerates Agency Growth as a HubSpot Partner

Transpoco

Transpoco Drives with HubSpot to Increase Customers by 3X

Unific

Unific's HubSpot Built Help Desk

United Supermarkets

United Supermarkets Grows Digital Presence with HubSpot

Posizionate

Posizionate Gains 80 New Leads Monthly as a HubSpot Partner

online-computers

Online Computers used Marketing Hub to generate 167% in deal pipeline growth

Airstream

Airstream Generates 78% More Leads at Scale with HubSpot

Rentokil Initial

Rentokil Initial Sees 671% Marketing ROI with HubSpot

Accommodation.co.uk

Creating a 5-Star Customer Experience with HubSpot

Newcastle University

Newcastle University Upgrades Student Experience with HubSpot

CommunicorpUK

CommunicorpUK Enhances Its Customer Experience With HubSpot

ReFUEL4

ReFUEL4 Increases Monthly MQLs by 222% with HubSpot

Gigmasters

GigMasters improves onboarding and retention with HubSpot

Sales Communications

Finnish Duo Partner with HubSpot to Transform Agency and Triple Revenue

Thought Leader Systems

Thought Leader Systems Leads the Way as a HubSpot Partner

Mychefcom

Winbound Increases Revenue by 100% as a HubSpot Partner

TPD

TPD Cuts Client Onboarding Time by 75% by Using HubSpot

MMLJ Manufacturing

With a Knowledge Base, MMLJ’s Customers Gladly Skip the Service Queue [Customer Story]

Six And Flow

HubSpot CRM Leads to Full Mid-Range Agency Retainer

The Whitby School

Whitby Increases Organic Website Traffic by 58% using HubSpot

One4Marketing

Dutch Entrepreneur Establishes Inbound Marketing Agency in Untapped Market

STRATENET

STRATENET Pivots to Inbound and Soars as a HubSpot Partner

Yoga International

How Yoga International used Service Hub to Decrease Churn 20%

Ceros

How Ceros Boosted Leads Using HubSpot

Campmany Abogados

Campmany Abogados Increases Client Numbers By 7X With HubSpot

ArchiMedia

ArchiMedia Boosts Turnover by 30% with HubSpot

Spitfire Inbound

Spitfire Inbound Flies High as a HubSpot Partner

MO Agency

MO Agency Boosts Turnover by 40% as a HubSpot Partner

The Kingdom

Agency Converts 100% of Revenue into Retainers Using HubSpot

StoreHub

StoreHub Boosts Conversion Rates by 20% with HubSpot

Latigid

Latigid Runs in the Portuguese Market as a HubSpot Partner

Hüify

Marketing Agency Huify Grows Revenue 6X in 12 months using HubSpot CRM

Studio Proper

Studio Proper Cuts Sales Cycle in Half, Grows Revenue by 35%

Happy Marketer

Happy Marketer Achieves a 23% Submission Rate With HubSpot

Brauer

Brauer Increases Database by 325% With HubSpot

Australian Training Colleges

Australian Education Company Boosts Leads and Sales Efficiency

SoldOut

Japanese Company SoldOut Leverages Inbound Marketing to Deliver Efficiencies and Business Growth

InboundCycle

Spanish Partner InboundCycle Doubles Revenue with HubSpot

Concentrate

Concentrate Transforms Lead Generation Through HubSpot

SpinWeb

Digital Marketing Agency SpinWeb Grows Sales Pipeline Ninefold Using HubSpot

IMAGES

  1. HubSpot case study example

    hubspot law firm case study

  2. HubSpot case study example

    hubspot law firm case study

  3. The Great HubSpot Case Study

    hubspot law firm case study

  4. HubSpot Case Study PP Video

    hubspot law firm case study

  5. How Your Law Firm Can Benefit From the Free HubSpot CRM

    hubspot law firm case study

  6. Hubspot Case Study: LinkedIn Ads

    hubspot law firm case study

VIDEO

  1. Phoenix Criminal Defense Firm Boosts Client Retention with Lawmatics

  2. Law Firm Case Generation

  3. PW: Concept Law Firm Case Reclears

  4. CRM Analytics: A HubSpot Example Used for Any CRM [With Template]

  5. HubSpot User Group: Service Hub for Contract Manufacturers (May 25, 2023)

  6. Hubspot Lead Source Analysis in Sheets Using AI

COMMENTS

  1. Campmany Abogados Increases Client Numbers By 7X With HubSpot

    Case Studies Home Directory Campmany Abogados Campmany Abogados Increases Client Numbers By 7X With HubSpot Spanish legal firm Campmany Abogados had already dipped its toe into digital marketing, but it had yet to go all-in with the inbound methodology.

  2. The Potential of HubSpot for Law Firms

    Nov 21, 2023 The impact of digitization is pervasive across various business sectors, and the legal industry is no exception. In this increasingly competitive landscape, law firms are actively seeking innovative strategies to set themselves apart and enhance their client relationship management.

  3. How to Successfully Implement HubSpot at Your Law Firm

    Invest in Training: Ensure your team is well-equipped to use HubSpot effectively. Launch Targeted Campaigns: Use HubSpot's marketing tools to reach and engage your target audience. Analyze and Adjust: Use analytics to refine your strategies for better results. Implementing HubSpot at your law firm can transform your marketing and client ...

  4. Automating Legal Workflows with HubSpot for Law Firms

    Last Updated on September 13, 2023 by Danish Wadhwa Welcome to the world of automated legal workflows! As a law firm, you know the challenges of managing multiple cases and clients while maintaining top-notch service. What if there was a way to streamline your processes, enhance client communication, and boost your firm's efficiency?

  5. Relationship Marketing: A Case For Empathy With Moore Family Law Group

    Holly J. Moore, founder of Moore Family Law Group, is an excellent case study in relationship ...[+] marketing Holly J. Moore. In business, as in life, relationships are everything.

  6. HubSpot CRM for Law Firms: Best Practices for Success

    Home >> Blog Index >> Marketing Technology >> HubSpot CRM for Law... HubSpot CRM for Law Firms: Best Practices for Success by Kevin Vermeulen | May 17, 2023 | Marketing Technology HubSpot is one of the best CRM systems available.

  7. Case Studies

    Case Study Library. The HubSpot Customer Platform. All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform.

  8. Law Firm Case Studies

    Case studies provide a valuable opportunity for law firms to engage potential clients and demonstrate their capabilities. Hubspot predicts that the use of case studies will continue to grow in 2023, as 37% of marketers plan to add them to their marketing strategy for the first time. Here's why case studies are essential in your legal ...

  9. PDF CUSTOMER SUCCESS STORY

    The firm required a solution that could be readily accessible by their entire team, and be instrumental in improving the responsiveness and quality of the firm's overall IT support operations. THE SOLUTION The firm put together a 15-person team that evaluated five vendors recommended by industry analyst firm, Gartner. EasyVista was ultimately

  10. Customizing the Hubspot CRM for Law Firms

    Customizing Deal Stages in Hubspot CRM. 5:16. So this is how your process may look in HubSpot after taking the Inbound Sales Methodology into consideration. Below are the stages and their definition of the example above: Initial Contact - This is the first conversation you have with a prospective client. It is where you discover if they qualify ...

  11. Case Studies

    The HubSpot CRM Platform. All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Free HubSpot CRM. Overview of all products. Marketing Hub ... Case Studies Why Choose HubSpot? Services Onboarding & Consulting Services ...

  12. How Your Law Firm Can Get The Most Out of HubSpot: 35 Tips

    30. Build Out a Social Media Calendar. You can schedule social media posts in advance even at the most optimal times by taking HubSpot's suggestions based on your past posts. Then, you can toggle to the 'Calendar' view to easily see your month's worth of social media posts. 31.

  13. Key Features of HubSpot for Personal Injury Law Firms

    HubSpot is an inbound marketing platform that will transform how your personal injury law firm executes digital marketing, making your work more efficient and effective. HubSpot tracks prospects from the first time someone visits your site until they become a client, so you know exactly where each case originates.

  14. 28 Case Study Examples Every Marketer Should See

    Include a call-to-action at the bottom that takes the reader to a page that most relates to them. 26. " Bringing an Operator to the Game ," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study.

  15. Case Studies

    Case Study Library

  16. PDF Case Study #1

    Case Study #4 Voluntary Offering to Newly Merged Company Client: • Northeast domiciled law firm • 900 total employees • The client was an existing client [law firm of 400 employees] who had merged to create the new entity • Existing carrier had stopped writing new business

  17. Blue Ocean Strategy: A Small Business Case Study

    Brian Halligan Updated: August 26, 2017 Published: September 15, 2006 I read "Blue Ocean Strategy" by Kim & Mauborgne recently and thought it was compelling. I thought I'd give you some excerpts from the book and use my current startup as a case study to explain some of the Blue Ocean concepts.

  18. EPAM Defends Interests of Tele2 in Case Against Moscow Metro

    Egorov Puginsky Afanasiev & Partners has successfully defended the interests of T2 Mobile (Tele2) - a nation-wide mobile operator in Russia - in what the firm describes as "a precedent-setting case against the Moscow Metro regarding unfair tariffs for placing telecommunications equipment in the metro."

  19. MZ LLC

    See other industries within the Information sector: All Other Telecommunications , Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers , Motion Picture and Video Industries , Newspaper, Periodical, Book, and Directory Publishers , Radio and Television Broadcasting Stations , Satellite Telecommunications , Software Publishers , Sound Recording ...

  20. In Russia, security forces blocked the work of the Wildberries

    "Interfax, citing a law enforcement source, reported that police officers were looking for those who had recently received Russian citizenship and were identifying "military service evaders." According to the agency's source, the "evaders" were served with summonses.

  21. BETA GIDA, OOO

    Find company research, competitor information, contact details & financial data for BETA GIDA, OOO of Elektrostal, Moscow region. Get the latest business insights from Dun & Bradstreet.

  22. HubSpot

    Success Stories Book a Meeting The way people find, research, and select a professional services provider has changed. Finding the right staff or services is important to every company's future. Whether you're a startup or a Fortune 500 company, you need talented people to grow your business. But surfacing the best talent isn't always easy.

  23. Case Studies

    Case Studies Home Directory Case Studies Directory From small businesses to large enterprises, companies all over the world are using HubSpot to grow better. Hear how companies like yours found success using HubSpot. Filters More filters Industry HubSpot Product Company Size Country Use Case Company Type Competitive Video Sort By Search 393 results