Utopia IB Business Management Case Study May 2017
Business & Economics
March 8th, 2017 Last updated: December 8th, 2022
John sets up a holiday villa business on a Pacific Island. He also develops a locally sourced coffee business, with a coffee shop in a main tourist destination. He’s keen on a socially responsible business model. Both businesses grow and he invites his twins, son and daughter, to help with the coffee business.
Unfortunately, a storm wrecks most of the villas, which dents sales. He needs to raise funds to rebuild the villas. He uses internal sources again, rejecting external sources. Along with his children, he wants to expand the coffee business, though each child has a different perspective.
Click here for a list of business terms in the case study.
Key characters
Sole owner of private limited company Utopia. Starts company around 2000. Grows company from 12 to 24 villas. Clear he is passionate about maintaining the culture of the local island and retaining local sources for suppliers. Ethically inspired decision-maker. He has a paternalistic approach to leadership. In 2006 opens café (JAC) in island’s capital, which in turn becomes a significant tourist attraction in islands. In 2011 hands over JAC operation to his twin children, Paul and Liza, to concentrate on Utopia. Not keen on outside investors when rebuilding the business after the natural disaster in 2016. Shows he wants the final say on all business decisions when considering growth options. Doesn’t want to compromise the vision or social responsibility. Realises that the company structure will need to change if they need to expand
Liza (probably around 26 years old)
JAC human resource and finance manager. An IB graduate. Entrepreneurial and visionary, thinks globally rather than locally for coffee brand. Wants to expand around the Pacific. Not so keen on Paul’s plan for souvenirs. Interested in exploring strategic alliances, joint ventures or franchising for JAC business.
Paul (probably around 26 years old)
JAC head of marketing and operations. An IB graduate. Well-travelled post-graduation. Has experience in coffee café culture, and more inspired by small, socially responsible chains than multi-nationals. Keen on product development and engaging with the local community. Interested in using 3D printers to produce Utopia branded souvenirs.
Key topics to explore
Business plans Reasons for devising a plan Reasons for changing a plan
Ethics Benefits and costs of being an ethical company
Social responsibility Benefits and costs of being socially responsible
Suppliers and supply chain Benefits and costs of using local suppliers – cost v convenience v relationships v social responsibility
Marketing Income elasticity of demand (HL) Price elasticity of demand (HL) Methods of promotion for both businesses Product development Market research Distribution channels Brand loyalty
Operations Technology – pros and cons of 3D printers JIT for food and coffee Quality control Capacity utilization
Business structure Private limited company v PLC
Finance Sources of finance – internal v external Gross profit margin, net profit margins Capital expenditure / investment appraisal
Human Resource Management Pros and cons of paternalistic style of management Organizational structures/charts Why organizational design is important as a business grows
External influences Exchange rates
Crisis management and contingency planning
Growth of a business Strategic alliances, joint ventures, franchising
Conflicts Possible conflict between Paul and Liza on direction of business Stakeholder conflicts – John avoids external finance – why
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1 / 84 Flashcards Learn Test Match Q-Chat Created by Stephanie_Lolich2 Teacher Terms in this set (84) Entrepreneur someone who bears the financial risks of starting and managing a business or a commercial venture Shares represents a unit of ownership in a company with all the shares representing the total capital of a company
A clean copy of the IB Business Management case study - Utopia is required for this examination paper. Read the case study carefully. A clean copy of the IB Business Management formulae sheet is required for this examination paper. Section A: answer two questions. Section B: answer question 4. A calculator is required for this examination paper.
Terms in this set (80) Entrepreneur An entrepreneur is someone who bears the financial risks of starting and managing a business or a commercial venture. The entrepreneur can develop new ideas or find a new way of offering an existing product. John Ariki is the entrepreneur behind Utopia and JAC.
Business Management Paper 1 Case Study Utopia. Term. 1 / 69. Entrepreneur. Click the card to flip 👆. Definition. 1 / 69. someone who bears the financial risk of starting a business or a commercial venture. They develop new ideas and find new ways in offering an existing product.
Instructions to candidates y y Case study booklet required for higher level paper 1 and standard level paper 1 business management examinations. 4 pages 2217 - 5001 International Baccalaureate Organization 2017 Utopia
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1 / 95 someone who takes the financial risks (and reaps the rewards) of starting and managing a business or a commercial venture Click the card to flip 👆 Flashcards Learn Test Match Created by hannahrubin Terms in this set (95) Entrepreneur
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Utopia SWOT Analysis IB Business Management: www. BusinessManagementIB.com IB BUSINESS MANAGEMENT - PRE-RELEASED CASE STUDY MAY 2017: SWOT ANALYSIS The internal strengths and weaknesses, and the external opportunities and threats are analysed and used to evaluate the Utopia business model.
Study with Quizlet and memorize flashcards containing terms like entrepreneur, shares, private limited company and more. ... Log in. Sign up. Social Science. Business; Ib business, Utopia casestudy. Flashcards. Learn. Test. Match. entrepreneur. Click the card to flip 👆 ... Business case study - Utopia. 69 terms. HeWonKim. Business SL (Case ...
Key characters John Ariki Sole owner of private limited company Utopia. Starts company around 2000. Grows company from 12 to 24 villas. Clear he is passionate about maintaining the culture of the local island and retaining local sources for suppliers. Ethically inspired decision-maker. He has a paternalistic approach to leadership.
Business management Case study: Utopia. For use in May 2017 IBDP - Gr-12 - RCA Examination - September 2021 ... Paul graduated from an IB school in Australia in 2008. He travelled worldwide to develop ... UTOPIA Case Study Answers. sindhu p. DB COCA COLA. DB COCA COLA. Laura. 12. 12. Hhhhh. campaign book. campaign book. api-253218657. Coffee Final.
Business Management Case Study Crowdsourced by IB Business Management Students UTOPIA CASE STUDY ANALYSIS PAPER 1 - MAY 2017 Please share your study materials/notes/documents/advice/questions on this resource platform made for IB Business Management students who need help with the May 2017 Case Study (Utopia). All help is very much appreciated!
About Open Collection Install. Utopia - IB Business Management. IB Business Management. / 0. 34520. Utopia - IB Business Management, the pre-released Paper 1 case study for May 2017 examinations.
IB Paper Case Study: Utopia. SECTION A 1. (a) Two external stakeholders of Utopia are customers and suppliers. The customers are extremely important as Utopia is a service-oriented business and they rely on the word-of-mouth promotion strategy. Thus, the customers need to be satisfied with the service provided to recommend it to other potential customers.
of 5 1. (a) With reference to Utopia, describe the importance of two external stakeholders (line 12). External stakeholders could be: Suppliers - the local business in particular and coffee suppliers. The business relies on the quality of these products Customers - this is in the service industry and customers are critical. Word-of- mouth is so
IB Business Management:Case STudy 2018: Members' Area. In this dedicated members' area we bring you teaching and learning activities for the IB Business Management May 2018 pre-released case study - Afghan Sun. Invest time here because the Paper 1 Examination is worth 35 per cent of your final IB Business Management grade, and because it is ...
BUSINESS MANAGEMENT - PAPER 1 CASE STUDY PACK STANDARD LEVEL MOCK EXAM PAPER 1 CASE STUDY: Utopia For use in May 2017 1 hour 15 minutes INSTRUCTIONS Do not open this examination paper until you have been instructed to do so You will need a clean copy of the Utopia case study for this examination paper A clean copy of the Business Management formulae sheet is required Section A: answer any ...
Do not open this examination paper until instructed to do so. A clean copy of the is required for this examination paper. Read the case study carefully. A clean copy of the is required for this examination paper. Section A: answer two questions. Section B: answer question 4. Section C: answer question 5. A calculator is required...
A clean copy of the IB Business Management case study - Utopia is required for this examination paper. Read the case study carefully. A clean copy of the IB Business Management formulae sheet is required for this examination paper. Section A: answer two questions. Section B: answer question 4. A calculator is required for this examination paper.
IB Paper Case Study: Utopia SECTION A 1. (a) Two external stakeholders of Utopia are customers and suppliers. The customers are extremely important as Utopia is a service-oriented business and they rely on the word-of-mouth promotion strategy. Thus, the customers need to be satisfied with the service provided to recommend it to other potential customers.