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Design Thinking and Innovation

MG-UY 2704 DESIGN THINKING FOR CREATIVE PROBLEM SOLVING (Offered Fall '23)
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Computer Science > Artificial Intelligence
Title: supermind ideator: exploring generative ai to support creative problem-solving.
Abstract: Previous efforts to support creative problem-solving have included (a) techniques (such as brainstorming and design thinking) to stimulate creative ideas, and (b) software tools to record and share these ideas. Now, generative AI technologies can suggest new ideas that might never have occurred to the users, and users can then select from these ideas or use them to stimulate even more ideas. Here, we describe such a system, Supermind Ideator. The system uses a large language model (GPT 3.5) and adds prompting, fine tuning, and a user interface specifically designed to help people use creative problem-solving techniques. Some of these techniques can be applied to any problem; others are specifically intended to help generate innovative ideas about how to design groups of people and/or computers ("superminds"). We also describe our early experiences with using this system and suggest ways it could be extended to support additional techniques for other specific problem-solving domains.
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How to solve problems with design thinking
May 18, 2023 Is it time to throw out the standard playbook when it comes to problem solving? Uniquely challenging times call for unique approaches, write Michael Birshan , Ben Sheppard , and coauthors in a recent article , and design thinking offers a much-needed fresh perspective for leaders navigating volatility. Design thinking is a systemic, intuitive, customer-focused problem-solving approach that can create significant value and boost organizational resilience. The proof is in the pudding: From 2013 to 2018, companies that embraced the business value of design had TSR that were 56 percentage points higher than that of their industry peers. Check out these insights to understand how to use design thinking to unleash the power of creativity in strategy and problem solving.
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What Is Creative Problem-Solving & Why Is It Important?

- 01 Feb 2022
One of the biggest hindrances to innovation is complacency—it can be more comfortable to do what you know than venture into the unknown. Business leaders can overcome this barrier by mobilizing creative team members and providing space to innovate.
There are several tools you can use to encourage creativity in the workplace. Creative problem-solving is one of them, which facilitates the development of innovative solutions to difficult problems.
Here’s an overview of creative problem-solving and why it’s important in business.
What Is Creative Problem-Solving?
Research is necessary when solving a problem. But there are situations where a problem’s specific cause is difficult to pinpoint. This can occur when there’s not enough time to narrow down the problem’s source or there are differing opinions about its root cause.
In such cases, you can use creative problem-solving , which allows you to explore potential solutions regardless of whether a problem has been defined.
Creative problem-solving is less structured than other innovation processes and encourages exploring open-ended solutions. It also focuses on developing new perspectives and fostering creativity in the workplace . Its benefits include:
- Finding creative solutions to complex problems : User research can insufficiently illustrate a situation’s complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it.
- Adapting to change : Business is constantly changing, and business leaders need to adapt. Creative problem-solving helps overcome unforeseen challenges and find solutions to unconventional problems.
- Fueling innovation and growth : In addition to solutions, creative problem-solving can spark innovative ideas that drive company growth. These ideas can lead to new product lines, services, or a modified operations structure that improves efficiency.

Creative problem-solving is traditionally based on the following key principles :
1. Balance Divergent and Convergent Thinking
Creative problem-solving uses two primary tools to find solutions: divergence and convergence. Divergence generates ideas in response to a problem, while convergence narrows them down to a shortlist. It balances these two practices and turns ideas into concrete solutions.
2. Reframe Problems as Questions
By framing problems as questions, you shift from focusing on obstacles to solutions. This provides the freedom to brainstorm potential ideas.
3. Defer Judgment of Ideas
When brainstorming, it can be natural to reject or accept ideas right away. Yet, immediate judgments interfere with the idea generation process. Even ideas that seem implausible can turn into outstanding innovations upon further exploration and development.

4. Focus on "Yes, And" Instead of "No, But"
Using negative words like "no" discourages creative thinking. Instead, use positive language to build and maintain an environment that fosters the development of creative and innovative ideas.
Creative Problem-Solving and Design Thinking
Whereas creative problem-solving facilitates developing innovative ideas through a less structured workflow, design thinking takes a far more organized approach.
Design thinking is a human-centered, solutions-based process that fosters the ideation and development of solutions. In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase framework to explain design thinking.
The four stages are:

- Clarify: The clarification stage allows you to empathize with the user and identify problems. Observations and insights are informed by thorough research. Findings are then reframed as problem statements or questions.
- Ideate: Ideation is the process of coming up with innovative ideas. The divergence of ideas involved with creative problem-solving is a major focus.
- Develop: In the development stage, ideas evolve into experiments and tests. Ideas converge and are explored through prototyping and open critique.
- Implement: Implementation involves continuing to test and experiment to refine the solution and encourage its adoption.
Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.
Creative Problem-Solving Tools
While there are many useful tools in the creative problem-solving process, here are three you should know:
Creating a Problem Story
One way to innovate is by creating a story about a problem to understand how it affects users and what solutions best fit their needs. Here are the steps you need to take to use this tool properly.
1. Identify a UDP
Create a problem story to identify the undesired phenomena (UDP). For example, consider a company that produces printers that overheat. In this case, the UDP is "our printers overheat."
2. Move Forward in Time
To move forward in time, ask: “Why is this a problem?” For example, minor damage could be one result of the machines overheating. In more extreme cases, printers may catch fire. Don't be afraid to create multiple problem stories if you think of more than one UDP.
3. Move Backward in Time
To move backward in time, ask: “What caused this UDP?” If you can't identify the root problem, think about what typically causes the UDP to occur. For the overheating printers, overuse could be a cause.
Following the three-step framework above helps illustrate a clear problem story:
- The printer is overused.
- The printer overheats.
- The printer breaks down.
You can extend the problem story in either direction if you think of additional cause-and-effect relationships.
4. Break the Chains
By this point, you’ll have multiple UDP storylines. Take two that are similar and focus on breaking the chains connecting them. This can be accomplished through inversion or neutralization.
- Inversion: Inversion changes the relationship between two UDPs so the cause is the same but the effect is the opposite. For example, if the UDP is "the more X happens, the more likely Y is to happen," inversion changes the equation to "the more X happens, the less likely Y is to happen." Using the printer example, inversion would consider: "What if the more a printer is used, the less likely it’s going to overheat?" Innovation requires an open mind. Just because a solution initially seems unlikely doesn't mean it can't be pursued further or spark additional ideas.
- Neutralization: Neutralization completely eliminates the cause-and-effect relationship between X and Y. This changes the above equation to "the more or less X happens has no effect on Y." In the case of the printers, neutralization would rephrase the relationship to "the more or less a printer is used has no effect on whether it overheats."
Even if creating a problem story doesn't provide a solution, it can offer useful context to users’ problems and additional ideas to be explored. Given that divergence is one of the fundamental practices of creative problem-solving, it’s a good idea to incorporate it into each tool you use.
Brainstorming
Brainstorming is a tool that can be highly effective when guided by the iterative qualities of the design thinking process. It involves openly discussing and debating ideas and topics in a group setting. This facilitates idea generation and exploration as different team members consider the same concept from multiple perspectives.
Hosting brainstorming sessions can result in problems, such as groupthink or social loafing. To combat this, leverage a three-step brainstorming method involving divergence and convergence :
- Have each group member come up with as many ideas as possible and write them down to ensure the brainstorming session is productive.
- Continue the divergence of ideas by collectively sharing and exploring each idea as a group. The goal is to create a setting where new ideas are inspired by open discussion.
- Begin the convergence of ideas by narrowing them down to a few explorable options. There’s no "right number of ideas." Don't be afraid to consider exploring all of them, as long as you have the resources to do so.
Alternate Worlds
The alternate worlds tool is an empathetic approach to creative problem-solving. It encourages you to consider how someone in another world would approach your situation.
For example, if you’re concerned that the printers you produce overheat and catch fire, consider how a different industry would approach the problem. How would an automotive expert solve it? How would a firefighter?
Be creative as you consider and research alternate worlds. The purpose is not to nail down a solution right away but to continue the ideation process through diverging and exploring ideas.

Continue Developing Your Skills
Whether you’re an entrepreneur, marketer, or business leader, learning the ropes of design thinking can be an effective way to build your skills and foster creativity and innovation in any setting.
If you're ready to develop your design thinking and creative problem-solving skills, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

About the Author
Critical and Design Thinking for Problem Solving
Published by dinamisasi kampus km itb on january 29, 2021 january 29, 2021.

[MEIF ITB WEBINAR: Critical and Design Thinking for Problem Solving]
Hello inventors! The first MEIF webinar is here!
Mechanical Engineering Invention Festival ITB invites you to join our webinar “Critical and Design Thinking for Problem Solving”. Get to meet Ilham Andrizal Siregar, S.T. (Mechanical Engineering ITB 2014 Alumni), associate and business analyst at Boston Consulting Group (BCG) Indonesia. Working in a consulting firm, Mr. Egar has applied various techniques to solve problems and is ready to share his experiences with you.
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2020-2022 Undergraduate and Graduate Bulletin (with addenda) MG-GY 9013 Design Thinking for Creative Problem Solving This course explores creativity and design-led innovation, important notions in today's world where companies are looking for creative, innovative and collaborative employees.
MG-UY 2704 Design Thinking for Creative Problem Solving 4 Credits In today's world, developing new and innovative products and services is the "golden mantra" of every organization. Companies are therefore looking for creative, innovative and collaborative employees.
2145 - 3 points Design Thinking: A Creative Approach to Problem Solving and Creating Impact Description Syllabus The word "design" has traditionally been used to describe the visual aesthetics of objects such as books, websites, products, interiors, architecture, and fashion.
PADM-GP 2145 Design Thinking: A Creative Approach to Problem Solving and Creating Impact Spring 2022 Instructor Information Carolyn Hou Email: [email protected] Office Hours: Please schedule an appointment by e-mail Course Information Class Meeting Times: Thursdays, 6:45PM - 8:25PM Class Location: 194 Mercer Street, Room 206
DESIGN THINKING FOR CREATIVE PROBLEM SOLVING (MG-UY 2704) In today's world, developing new and innovative products and services is the "golden mantra" of every organization. Companies are therefore looking for creative, innovative and collaborative employees. This course will introduce participants to design thinking, a human-centered ...
• Design thinking skills that will allow you to come up with new ideas and turn problems into opportunity. • How to think critically about end--users as well as your audience In sum, you will learn:
PADM-GP 2145 Design Thinking: A Creative Approach to Problem Solving and Creating Impact Summer 2022 Instructor Information • Professor Fanny Krivoy Email: [email protected] • Professor Mindy Eng Email: [email protected] • Office Hours: by appointment. Our classes will be working sessions with ample time to meet and answer questions.
3 Credits Design Thinking for Creative Problem Solving MG-GY 9013 This course explores creativity and design-led innovation, important notions in today's world where companies are looking for creative, innovative and collaborative employees. This course deals in an applied and original way with the topic of creativity.
Design Thinking and Innovation. Design thinking is a method of applying creativity to come up with novel solutions and innovations to tough problems. It's the process of immersing in a problem space, thinking creatively around pain points and opportunity areas, and then iteratively developing totally new solutions. Focused on listening, user ...
MG-UY 2704 DESIGN THINKING FOR CREATIVE PROBLEM SOLVING (Offered Fall '23) Posted By Jennifer Curtis on Tue, Apr 21, 2020 Share. 5 Most Popular. Announcing 11 New Members of the NYU Female Founders Circle ... Tracing its roots to the launch of the NYU Innovation Venture Fund in 2010, the NYU Entrepreneurial Institute creates a diverse ...
Design thinking is an iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge.
• MG-UY 2704 Design Thinking for Creative Problem Solving • MG-UY 3002 Project Management • MG-UY 3024 Management of Data Communications and Networking • MG-UY 3204 Introduction to Finance • MG-UY 3214 Advanced Corporate Finance • MG-UY 3224 Management Science
NYU Wagner Adjunct Professor and IDEO Human Factors Lead Michael Peng discusses design thinking. The process of design and how to understand what people nee...
Previous efforts to support creative problem-solving have included (a) techniques (such as brainstorming and design thinking) to stimulate creative ideas, and (b) software tools to record and share these ideas. Now, generative AI technologies can suggest new ideas that might never have occurred to the users, and users can then select from these ideas or use them to stimulate even more ideas ...
Welcome to NYU 's Tandon School of Engineering! Master of Science Industrial Engineering Program Overview Fall 2020. ... MG-GY 9013 Design Thinking for Creative Problem Solving MG-GY 9753 Economics and Strategies for Digital Platforms IE-GY 6193 Production Planning and Control
Abstract. Design thinking—understanding the human needs related to a problem, reframing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach to prototyping and testing—offers a complementary approach to the rational problem-solving methods typically emphasized in business schools.
Critical Thinking In Everyday Life (HUM 115) Managing Business Communications and Change (MGT-325) Business Communication (C716) Adv Lab Chromatography (CHM 370) Principles of Finance (FIN 100) Computing for Data Analysis (CSE 6040) Accountancy (HIS C301) General Chemistry I (CHEM 111) Mathematical Concepts and Applications (MAT112)
Design thinking is a systemic, intuitive, customer-focused problem-solving approach that can create significant value and boost organizational resilience. The proof is in the pudding: From 2013 to 2018, companies that embraced the business value of design had TSR that were 56 percentage points higher than that of their industry peers.
Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on ... Design Thinking: A Guide to Creative Problem Solving for Everyone will assist in addressing a full spectrum of challenges from the most vexing to the everyday. It renders accessible ...
Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.
Design Thinking for Creative Problem Solving : r/nyu Course syllabus Hi is this the right place to ask for a class syllabus? I am looking for these 2 classes DESIGN THINKING FOR CREATIVE PROBLEM SOLVING MG-UY 2704 ME-UY 4853 Manufacturing Engineering and Processes Thanks This thread is archived New comments cannot be posted and votes cannot be cast
Mechanical Engineering Invention Festival ITB invites you to join our webinar "Critical and Design Thinking for Problem Solving". Get to meet Ilham Andrizal Siregar, S.T. (Mechanical Engineering ITB 2014 Alumni), associate and business analyst at Boston Consulting Group (BCG) Indonesia. Working in a consulting firm, Mr. Egar has applied ...