David Ogilvy – Confessions of an Advertising Man 1

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PDF Summary: Ogilvy On Advertising , by David Ogilvy

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1-Page PDF Summary of Ogilvy On Advertising

David Ogilvy (1911-1999), the “father of advertising,” started one of the most successful advertising agencies in the world and worked with major clients such as Rolls-Royce, Shell, and Hathaway. In Ogilvy on Advertising , Ogilvy shares his decades’ worth of experience as a salesman, copywriter, and adman.

Ogilvy will teach you the craft of advertising—how to create legible, easy-to-understand print ads, engaging radio ads, and TV commercials that sell. He’ll also cover how to use marketing and research to increase your chances of success. Finally, he’ll give an overview of the advertising industry as it stood in 1985, covering how to get a job in advertising, run an agency, find an agency, and manage public opinion.

(continued)...

  • For example, the following layout is effective because it includes a caption, uses black text on a white background, and uses a three-column layout that looks like an editorial page:

ogilvy-layout1.png

TV Advertising

TV advertising refers to commercials. There are six elements to consider when creating TV ads:

1. Structure. The following types of commercials are effective: “slice of life” (two actors argue about a product), expert or consumer testimonials, problem-solving product demonstrations, and “talking heads” (announcer talks about a product). Commercials that include unusual characters or that are funny, sentimental, fact-based, or newsworthy, are also effective.

2. Brand and product name. Mention your brand name early and often. It’s possible (and common) for people to remember commercials but not what they were for.

3. Visuals. Start strong with an imaginative, exciting, or unique scene, show someone using the product, and show the product and its packaging at the end. In food commercials, make the food look appetizing by showing food in motion (for example, pouring syrup over waffles) or using close-ups. Repeat an image in multiple commercials to associate it with your brand. This will help people remember your commercials, brand, and promise.

4. Sound. Use sound effects and avoid voiceovers. Music had no measurable effect, so take it or leave it.

5. Supers (text overlaid across the video). Use these to reiterate your message. Make sure that the titling matches the soundtrack word-for-word.

6. Costs. While Ogilvy hadn’t conducted any research on costs at the time of writing, he argues that the more money that’s spent on commercials, the less powerful they are. Reduce costs by cutting actors and unnecessary complications (like shooting on location).

Radio Advertising

At the time of the book’s publication, 6% of U.S. advertising was via radio and there was no way to measure the effectiveness of radio commercials. Ogilvy has the following five tips from a pilot study and his observations:

  • Make people listen and pay attention by being surprising, funny, or charming.
  • Talk to the audience as if you were having a conversation in person.
  • Mention the brand name and what the brand will do early in the commercial.
  • Repeat the brand name and the promise throughout the commercial.
  • Make multiple commercials because people typically listen to the radio for long periods and get annoyed when they hear the same thing over and over.

Specific Types of Advertising

There are four types of products, services, and companies that have some particular challenges:

1. Corporate advertising is advertising a company separately from its products or services, which can help companies improve their reputation, recruit talent, impress investors, and change legislation. Note that acquiring any of these benefits takes a longer-term commitment to advertising than product advertising does, and that legislative advertising isn’t considered a business expense by the IRS and many networks won’t run it.

2. Tourism advertising encourages travel to foreign countries. When advertising tourism, you’ll have to navigate politics (often the country that’s being advertised wants to present a different image than what tourists are most interested in) and misconceptions or stereotypes about the country.

3. Causes. Ads for causes or charities rarely bring in enough money to even pay for the space or time (though the government and some media outlets sometimes provide free space or time). Advertising for causes is more effective at raising awareness, which makes personal solicitation more likely to succeed.

  • (Shortform example: If a person has already heard of the Red Cross, she’s more likely to donate when a volunteer comes to her door.)

4. Commodity products are industrial products, such as bolts or washers, that have nothing unique about them. The best way to advertise these is to differentiate your company rather than the product from your competitors—offer lower cost or better quality or service.

Industry Overview

Working in advertising.

First: If you’re not passionate about advertising, go do something else. Advertising pays well, but so do plenty of other professions that are easier and don’t require as much passion.

Ogilvy only ever worked in agencies, so this book only discusses agency work. Agencies hire for a variety of positions:

  • Copywriters write the prose that appears in ads or the dialogue in TV commercials. They’re the most important (if not the most visible) people in agencies.
  • Art directors are responsible for the images and visuals in advertising.
  • Account executives act as a liaison with clients and make sure that everyone else in the agency is doing their jobs. Some of them mainly coordinate, but others are hands-on and come up with ideas.
  • Researchers study what makes people read, watch, or remember ads, and what makes ads sell.
  • People who work in the media department buy and negotiate for time and space in media outlets.
  • Creative directors oversee the production of ads.
  • CEOs are responsible for attracting new clients and running the day-to-day operations of an advertising agency.

Running an Advertising Agency

To run a successful agency, you need:

1. Talented, trained staff. Try to recruit people who are more skilled than you, smart, good at communicating in writing, and good at leadership. When considering your team as a whole, ensure you hire at least one person who will stir things up and challenge those who are more conventional, and ensure you hire people with a variety of talents so that your agency can produce different types of advertising.

2. A solid grip on office politics. Politics are common in advertising agencies because the atmosphere is so high-pressure. To keep politics from poisoning your agency, fire the worst offenders, force people to talk face-to-face, organize team-building opportunities, and be fair.

3. High standards of conduct. Demand that everyone be punctual, give top performance, meet deadlines, maintain client confidentiality, only buy clients’ products (it looks bad to use competitors’), and never complain about companies (they might remember your or your staff’s names and avoid your agency.)

4. A payment system. You can either charge fees for specific services or an overall commission (the agency is paid by the media outlet the client purchases advertising from).

5. Good investments. Ogilvy recommends you use your profit to open new offices, purchase your office building, or save for hard times. Investing in other companies or buying other agencies rarely pays off.

6. Clients. The best and easiest way to get new clients is to produce good advertising for the clients you already have. Then, you can show your successful work to other potential clients. There are three other ways to attract new clients:

  • Presentations. When a client is interested in your agency, give them a presentation to convince them they want to hire you. During the presentation, mix up the seating so that your team and the client’s team are integrated, don’t read off your notes (practice in advance), and admit your weaknesses before the client notices them (this will make it seem like you’re being honest about your strengths). The day after the presentation, send the clients a letter that summarizes why they should choose your agency.
  • Advertise your agency. The most effective way to advertise an agency is by mailing ads directly to clients. Space advertising can work too, but it needs to be done consistently to have any effect. (For example, Young & Rubicam advertised in Fortune for four decades.)
  • Sign up multinational accounts. If you can get an account that also advertises in foreign countries, you may have the opportunity to get the account worldwide.

Bad clients can do huge damage to your agency, so don’t take on just anyone, no matter how desperate you are. Be cautious of, avoid, or drop clients who can’t afford to pay you, have a different company culture, have potential but no current clout, are failing, or are bullies (your staff’s morale is more important than one client).

Finding an Agency

If you’re the leader of a company seeking an agency, start by looking through magazines and watching TV . When you encounter ads you envy, find out which agencies created them and start a list. Then, narrow down the list by striking off anyone who works for your competitors (they can’t take you on because it would be a conflict of interest).

Meet with the heads and creative directors of the remaining agencies and ask them to show you their six best print and TV ads.

Choose the agency whose campaigns are the most interesting. Offer to pay 1% more than the agency normally charges (this will get you better service) and sign a five-year contract (this will make the agency like you and prevent you from getting dropped if one of your competitors approaches the agency).

Public Opinion on Advertising

There are many critics of the advertising industry and adpeople. For example, Gallup found that in a survey of 24 professions, the public ranked adpeople as low as car salespeople and trade-union leaders when it came to honesty.

Here are some specific complaints about advertising and Ogilvy’s comments on their legitimacy:

1. Advertising is immoral and manipulative. Ogilvy argues that advertising is nothing more than a good way to sell and thinks its morality depends on what’s being advertised. He cited several examples of the positive effects of advertising, such as raising money for good causes. Additionally, at the time of writing, only two people had ever figured out how to manipulate audiences, and neither of them ever used their techniques.

2. Advertising is dishonest. Even if advertisers truly were as unscrupulous as the public seems to believe, it’s very hard to lie in advertisements. Ads are subject to many codes and go through several levels of approval before they’re allowed to run, including vetting by lawyers, the National Association of Broadcasters, and other organizations. Ads aimed at children are even more strictly regulated.

However, the one type of advertising that has no regulatory overview is political and governmental advertising . This is because political advertising is “protected speech” according to the First Amendment. Because there are no rules, political advertising can be dishonest.

3. Advertising convinces people to buy bad products. Perhaps advertising does occasionally convince someone to buy an inferior product, but it only works once. As soon as a consumer realizes that a product is bad, they’ll never buy it again.

4. Advertising is uninformative. Ogilvy agrees with this complaint—even though factual advertisements do better than ones caught up in slogan and design, at the time of writing, agencies were creating less informative ads.

5. Advertising interrupts. Ogilvy also agrees with this complaint. At the time of writing, the average U.S. household was exposed to 30,000 TV commercials a year and the Sunday edition of the New York Times had up to 350 pages of ads.

6. Billboards are dangerous and ugly. Ogilvy additionally agrees with this complaint. Billboards are distracting and cause vehicle accidents, and they clutter the scenery.

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PDF Summary Part 1: Marketing and Research | Chapter 1: Marketing

Consideration #3: Product names. Products that have good names sell better, and there are three kinds of names, each with its own advantages and disadvantages:

  • People’s names. These are hard to copy, are easy to remember, and imply that a person designed the product. For example, Ford and Veuve Clicquot are named after people.
  • Invented names. Since these made-up words are unfamiliar, it takes a long time to build up sales appeal. For example, Kodak and Kotex are invented names.
  • Explanatory names. These names describe what products are or do. They initially have sales appeal, but the disadvantage is that they’re too specific to be used for line extensions (creating new products under the same brand name). For example, Band-Aid is a descriptive name that only works for bandages. Dove, on the other hand, can be used for body soap, shampoos, dish soap, moisturizer, and so on.

Once you’ve chosen a name, do some further research on the following to determine the name’s effectiveness:

  • Context. Names may not mean the same thing to consumers that you think they do, may be hard to pronounce, may be hard to remember, or may be similar to another name...

PDF Summary Chapter 2: Research

  • For example, after Dove became a successful body soap, Lever Brothers considered what else they might associate the brand name with. Their research accurately discovered that dish soap was most likely to be successful.

Factor #9: Fall from grace. Research can alert you when customers lose interest in your product.

  • For example, if you change an ingredient and public opinion of your product drops, research will alert you.

Company Factors

Factor #1: Reputation. Research will tell you what consumers, politicians, media, and groups think of your company.

Economic Factors

Factor #1: Projected sales and advertising expenses. Mathematical models can tell you how much you’ll need to spend on advertising to make the most profit.

Factor #2: Premiums . Research will tell you which premiums (promotional items) people prefer.

  • For example, Shell considered 35 different premiums, and their research revealed that steak knives would be most popular.

Advertising Factors

Some adpeople dislike research because they think it stifles creativity. Ogilvy, on the other hand, found that it inspired good ideas and legitimized the most...

PDF Summary Part 2: The Craft of Advertising | Chapter 3: Creating Good Ads

2. Study your competitor’s ads. When you come across effective ads, study and copy the techniques used. Particularly study direct-response ads (ads that encourage consumers to contact a company directly to make a purchase) because these tend to be tested extensively.

3. Engage in consumer research. In particular, try to find out what product promise will most appeal to consumers.

4. Position your product. To “position,” determine what the product does and who the target audience is.

  • (Shortform example: A pair of running shoes could be positioned as essential equipment for athletes, or a fashion accessory for teens.)

5. Choose a brand image. “Image” is the personality of a product, which stems from its inherent qualities as well as marketing variables such as price, packaging, and advertising style. Typically, cultivating a high-quality image works well, especially for products that are used in public. If your advertising is tacky or cheap, it will make your product look tacky and cheap, and people don’t want to be associated with these qualities.

  • For example, Jack Daniel’s, Grand Dad, and Taylor whiskey all taste very similar. However, people...

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PDF Summary Chapter 4: Print Advertising

  • For example, baking soda, an old product for baking, was advertised with news about it also working as a fridge deodorizer.

Tip #4: Include your brand name. Otherwise, the 80% of people who don’t read the copy won’t know what the ad is for.

Tip #5: Use buzzwords. There are certain words, such as “amazing” or “suddenly,” that will always grab the reader’s attention.

Tip #6: Target your audience. If your product is niche, name your audience to attract their attention.

  • For example, if you sell asthma inhalers, put the word “asthma” in the headline.

Tip #7: Mention the name of the city if you’re advertising in a local paper. People are interested in things that are happening in their region.

Tip #8: Make the headline only as long as it needs to be. The research on headline length is conflicting—some sources found the short headlines sold more; others found that headlines with 10 words sold more. Therefore, use whatever length is appropriate for your ad.

  • For example, a Volkswagen ad about quality control used the one-word headline “Lemon” to describe the cars that didn’t pass inspection. “Lemon” made its way into popular usage and is...

PDF Summary Chapter 5: TV and Radio Advertising

Type #2: “Slice of life.” In these commercials, two actors argue about a product, and by the end of the commercial, one has convinced the other that the product has merit. Slices of life are common and often cheesy, but they work.

Type #3: Testimonials. In these commercials, someone talks about how good your product is or how it has changed their life. The best testimonials are given by consumers who don’t know they’re being filmed, and you can encourage a vehement response by asking your actor to criticize your product.

  • For example, in one Shell commercial, an announcer explains that an actor is going to discourage customers from buying Super Shell. Then, the actor bad-mouths Super Shell to a customer named Mrs. Longo. He says that she probably gets bad mileage, and she counters that she gets great mileage.

Type #4: *Demonstrations. These commercials show how well your product works. (Note: If you want to demonstrate that your product is better than competitors’, that’s fine, but don’t name their brands. People are less likely to believe your ad and more likely to be confused about which company the ad is actually for.)

  • For example, in a commercial...

PDF Summary Chapter 6: Specific Types of Advertising

  • Under-researching. Many corporate campaigns don’t receive the same amount of research as product campaigns.
  • Limited media. Some companies don’t use TV, and this decreases their reach.
  • CEO appearances. CEOs aren’t trained announcers and may not be as well-spoken as an actor.
  • For example, both Brown Boveri and British Broadcasting use BBC.

Influencing Legislation

It’s possible to use corporate advertising to influence the public to support legislation, but it’s difficult for two reasons:

  • People don’t trust companies. In TV shows, two-thirds of businesspeople are portrayed as bad people (greedy, stupid, selfish, and so on).
  • Many businesspeople aren’t aware of the opinions of non-businesspeople. For example, some businesspeople didn’t realize that some people don’t like capitalism.

Additionally, there are limitations on advertising that aims to change legislation:

  • It’s not considered a business expense by the IRS.
  • Many TV networks won’t run this type of...

PDF Summary Chapter 7: Direct-Response Advertising

Even once you create a profitable campaign, keep testing variables to try to come up with something even more profitable. You can do this both by adding new elements to your campaigns (such as adding a personalized letter from the head of the company to your direct-mail campaign), or eliminating elements (such as no longer including a brochure with your letters).

Testing Media

Direct-response ads can also help you figure out the most effective media outlets in which to place your ads. For example, if you get low response from your ads in one publication, you might stop advertising there and put the money towards advertising in a different publication.

When considering media:

  • Look at where your competitors place their ads. Likely, they get good responses from the outlets they use on a regular basis.
  • Be aware of editorial changes in magazines. This may change audience and readership.
  • Note that people buy less when TV programming is good because their minds aren’t free to wander—they’re focused on the show, not the commercials.
  • On TV, advertise in January, February, and March, and on weekends, late evenings, and early mornings, because these are...

PDF Summary Part 3: Industry Overview | Chapter 8: Advertising Jobs

  • Advertising agencies , such as Ogilvy & Mather, that hire for a variety of positions.

Ogilvy only ever worked in agencies, so this is the only category his book covers in detail. Agencies tend to be interesting places to work—you can move internally, the culture is stimulating, and agencies often have an international presence, so you can work anywhere in the world (it helps if you speak the local language).

When you start your career, prioritize learning opportunities over salary. Look for an agency at which the top people teach interns, and the established employees are still open to professional development.

Advertising agencies hire for a variety of positions:

Copywriters

Copywriters write the prose that appears in ads or the dialogue in TV commercials. They’re the most important (if not the most visible) people in agencies, but at most agencies, there are half as many copywriters as account executives. (Copywriters usually dislike account executives, and the feeling is mutual. Copywriters think account executives are bullheaded and stupid. Account executives tend to think copywriters are divas.)

To be a successful copywriter, you...

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PDF Summary Chapter 9: Starting or Managing an Agency

Human resources.

An important part of running an agency is managing the people who work for it.

To run a successful agency, you need talented, trained staff. Try to recruit people who are:

  • More skilled than you. Ogilvy had good luck with graduates of Harvard and St. Paul’s.
  • Smart. Understand that being smart means more than IQ—it includes common sense and curiosity.
  • Literate. Make sure everyone can communicate in writing—most communication in advertising is on the page.
  • Good at leadership. Look for people whom you could see running your agency. Look at what they did in college—if they held leadership positions, they’ll probably hold them again.

Be cautious of or don’t hire any of the following:

  • Your friends. If they don’t do their job well, you’ll have to fire them, and your friendship is unlikely to survive.
  • Your clients. Your clients might be good at their business, but their skills are unlikely to transfer to the advertising business.
  • Your clients’ children. If there’s conflict, you might lose the client.
  • Your children or your partners’ children. Your most ambitious staff will be...

PDF Summary Chapter 10: Finding Clients

  • For example, during a seven-year period, Ogilvy got every single account he competed for just by showing them the campaigns he’d done for his other clients. In fact, clients even came to him—one day, a man came into the office and offered him the IBM account.

There are three other ways to attract new clients:

Option #1: Presentations

When a client is interested in your agency, give them a presentation to convince them they want to hire you.

Here are some tips for a successful presentation:

  • Keep the presentation budget reasonable. Some agencies spend up to half a million dollars presenting to clients, and they’d need to keep the account for 20 years to recover this.
  • Mix up the seating so that your team and the client’s team are integrated.
  • Practice your presentation.
  • Don’t read off your notes.
  • For example, Ogilvy was lectured for two hours by a Magnavox head and decided he didn’t want to work with him.
  • Admit your weaknesses before the client notices them. This will make it seem like...

PDF Summary Chapter 11: Clients and the Public

Once you’ve signed with an agency, treat them as follows:

  • Don’t interfere with their work. For example, when Ogilvy was showing a campaign to the chairman of Sears, the comptroller came in and tried to edit the copy. The chairman shut him down.
  • Give them an annual performance report. This will nip problems before they grow too big.
  • Don’t set up more than two approval processes. Otherwise, it will take a long time to get ads approved.
  • Be nice to copywriters —if you don’t like their work, be gentle; if you do, be effusive.

If your company is too small to be taken on by an agency, you might try recruiting a retired copywriter. Retired copywriters tend to miss the work and appreciate money.

(Shortform note: In the book, this chapter is presented as an “open letter” advising a company that wants to hire an agency. We’ve summarized it from the point of view of a client.)

While clients probably have a favorable view of adpeople, there are many critics of the industry. **Some people think it’s manipulative, insincere, subversive, evil, trivializing, and one professor at the New School of Social Research referred to it as...

PDF Summary Chapter 12: International Advertising

  • Australia. Australian advertising was improving. It was more influenced by the U.S. than Britain.
  • New Zealand. Most of the top talent in New Zealand had left and gone to work in other countries.
  • India. Indian agencies knew a lot about advertising but with some exceptions, didn’t seem to be able to apply it. They had some unique challenges—they needed to advertise in 12 languages, most of the population was illiterate, and the average person earned $5 a week so was unlikely to buy products even if advertising reached them.
  • Kenya. Like India, Kenyan ads had to be written in multiple languages (nine) and much of the population was illiterate. Additionally, people earned $10 a week so didn’t have a lot of disposable income to spend on the products they see in ads. Most advertising was via radio (there were only 30,000 TV sets in the country) and contests and scholarships worked well. Also, advertising needed to be tribally appropriate—for example, the Kikuyu see fish as snakes, so advertising cooking supplies with a fish recipe would be ineffective.
  • The Soviet Union. There wasn’t much advertising in the Soviet Union besides campaigns for...

PDF Summary Part 4: The Greats | Chapter 13: Procter & Gamble

  • They used good commercial crafting: they used demonstrations in 60% of their commercials, familiar language and settings in their commercials (for example, kitchen products are shown in a kitchen, not a lab), they mentioned the brand name early and often, stated and repeated the promise, used supers, avoided celebrities, created characters, and never named the competing brand—they just called it “the other leading” product. They were starting to use music and humor.
  • Their commercials used a lot of words, often 100+ in even 30-second commercials.
  • They didn’t explain why products worked—they found that their consumers were more interested in results than the behind-the-scenes workings.
  • For example, they promised that using Dash detergent would make you more appreciated.
  • They spent 45% of their TV budget on daytime, 45% on fringe, and 30% on prime time.
  • They used 45-second commercials as well as 30-second ones because the extra time gave them more opportunities to set the scene and hook the viewer.
  • They advertised throughout the year rather than flighting (alternating periods of six weeks on and off). This...

PDF Summary Chapter 14: Six Pioneers

Like Lasker, Stanley Resor held other jobs before getting into the advertising industry. While he attended Yale, he worked as a tutor and bookseller. Later in life, he started working for J. Walter Thompson.

Unlike Lasker, Resor didn’t think much of copywriters. He focused on his account executives and valued research. Every month, he asked the same 5,000 consumers what they bought, he built a test kitchen in the agency, and he experimented with TV before it was even viable for advertising.

Also unlike Lasker, Resor treated his staff very well. He was very interested in other people’s opinions—he believed in consensus and hated hierarchies—and his company had no formal structure or job descriptions. He was good at attracting and keeping top talent.

Resor was responsible for some firsts in the industry— he was the first person to set up international offices and the first to employ a woman copywriter when he hired his wife, Helen.

Resor worked long hours and adhered to his principles. He refused to advertise liquor or patent medicine accounts , and he turned down the opportunity to work with Camel.

**Resor led J. Walter Thompson for 45 years, until he was 80....

PDF Summary Appendix: Predictions About Advertising

  • Foreign agencies will move into the U.S. and be successful.
  • Multinational companies will increase their advertising and sales worldwide. Campaigns will be adjusted to be appropriate locally.
  • Direct-response advertising will become a general technique rather than a specialty.
  • TV commercials will become more economical.

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Confessions of an advertising man

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Ogilvy on Advertising

Confessions of an Advertising Man

Unpublished David Ogilvy

An Autobiography (Trailblazers)

  • DH88: The Story of De Havilland's Racing Comets
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Books by David Ogilvy

Ogilvy on Advertising 039472903X Book Cover

$ 14.19 - $ 25.69

Confessions of an Advertising Man 0689706014 Book Cover

$ 10.59 - $ 19.60

Unpublished David Ogilvy 1781250871 Book Cover

$ 16.69 - $ 73.49

An Autobiography (Trailblazers) 0471180025 Book Cover

$ 6.99 - $ 36.41

DH88: The Story of De Havilland's Racing Comets 0911139028 Book Cover

DH88: The Story of De Havilland's Racing Comets

Out of Stock

Shuttleworth: The Historic Aeroplanes 0906393183 Book Cover

Shuttleworth: The Historic Aeroplanes

Confessions of an Advertising Man. 0345253310 Book Cover

Confessions of an Advertising Man.

Flying displays 0906393329 Book Cover

Flying displays

A General Itinerary Of England And Wales, With Part Of Scotland: Containing All The Direct And And Principal Cross Roads 1340603055 Book Cover

A General Itinerary Of England And Wales, With Part Of Scotland: Containing All The Direct And And Principal Cross Roads

Historical Sketch Of The Free Church Of Scotland In The Parish Of Dalziel: From The Disruption In 1843 To The Union In 1900 116547686X Book Cover

Historical Sketch Of The Free Church Of Scotland In The Parish Of Dalziel: From The Disruption In 1843 To The Union In 1900

Quotations of David Ogilvy B002TEESYY Book Cover

Quotations of David Ogilvy

A General Itinerary of England and Wales, with part of Scotland, etc. [With a map.] coll. 594. 124157085X Book Cover

A General Itinerary of England and Wales, with part of Scotland, etc. [With a map.] coll. 594.

The de Havilland Mosquito: Through the Eyes of a Pilot 1445663120 Book Cover

The de Havilland Mosquito: Through the Eyes of a Pilot

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel From the Disruption in 184 1017908435 Book Cover

Historical Sketch of the Free Church of Scotland in the Parish of Dalziel From the Disruption in 184

$ 21.75 - $ 39.95

A Catalogue of Several Libraries of Books, Comprehending a Capital Variety in all Languages, Arts and Sciences. ... They Will Begin Selling ... on Monday, February, 9, 1784, by David Ogilvy, 1170404901 Book Cover

A Catalogue of Several Libraries of Books, Comprehending a Capital Variety in all Languages, Arts and Sciences. ... They Will Begin Selling ... on Monday, February, 9, 1784, by David Ogilvy,

$ 18.31 - $ 31.95

Ogilvy on Advertising By Ogilvy David B00A2MUD80 Book Cover

Ogilvy on Advertising By Ogilvy David

Escape from Jupiter 0563404302 Book Cover

Escape from Jupiter

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Confessions of an Advertising Man PDF

david ogilvy books pdf

Download Confessions of an Advertising Man PDF

Description

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.Confessions of an Advertising Manis the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read....

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  1. Ogilvy on advertising : Ogilvy, David, 1911-1999 : Free Download

    Books. An illustration of two cells of a film strip. Video. An illustration of an audio speaker. ... Ogilvy, David, 1911-1999. Publication date 1985 Topics Advertising Publisher New York : Vintage Books ... Pdf_module_version 0.0.20 Ppi 300 Rcs_key 24143 Republisher_date 20201215031629 Republisher_operator

  2. PDF Atheneum David Ogilvy Confessions of an Advertising Man

    sar 1 Confessions of an Advertising Man David Ogilvy CONFESSIONS OF AN ADVERTISING MAN Atheneum New York 1985 Library of Congress Cataloging in Publication Data Ogilvy, David, 1911- Confessions of an advertising man. Includes index. I. Advertising—United States. I. Title.

  3. PDF David Ogilvy

    Kingdom by Pan Books Ltd. and Orbis Publishing Ltd. and in the United States by Crown Publishers. Inc., in 1983. Library of Congress Cataloging in Publication Data Ogilvy. David. 1911-Ogilvy on advertising. Bibliography: p. Includes index. J. Advertising. I. Title. [HF5823.36 1985] 659.1 84-40525 ISBN -394-72903-X (phk.) Manufactured in ...

  4. (PDF) Ogilvy on Advertising

    Ogilvy on Advertising tony Liu See Full PDF Download PDF Related Papers … Superhighway and Private … New visions of information technology and postmodernism: implications for advertising and marketing communications 1996 • Nik Dholakia Download Free PDF View PDF Journal of Historical Research in Marketing

  5. Ogilvy on Advertising

    David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948.Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

  6. Ogilvy on Advertising

    Welbeck Publishing, Feb 2, 2023 - Business & Economics - 288 pages David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell...

  7. Confessions of an Advertising Man

    David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is the distillation of all the Ogilvy concepts ...

  8. PDF Quotations of David Ogilvy

    Published by Ogilvy No article may be reproduced or transmitted in any form without the written permission of the publisher. Copyright © 2023 Ogilvy P R E FAC E On the occasion of our agency's 75th anniversary, we proudly reissue this collection of David Ogilvy's quotations - a timeless treasure trove of wit, insight, and audacious candor.

  9. Confessions of an Advertising Man by David Ogilvy

    Kindle $9.99 Rate this book Confessions of an Advertising Man David Ogilvy, Alan Parker (Foreword) 4.00 5,447 ratings387 reviews David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather.

  10. Books by David Ogilvy (Author of Ogilvy on Advertising)

    sort by « previous 1 2 next » * Note: these are all the books on Goodreads for this author. To add more books, click here . David Ogilvy has 52 books on Goodreads with 55326 ratings. David Ogilvy's most popular book is Ogilvy on Advertising.

  11. David Ogilvy

    David Ogilvy - Confessions of an Advertising Man 1 J. Senthil Kumar See Full PDF Download PDF Related Papers HOW TO WRITE A GOOD ADVERTISEMENT Andrew Esipov The advertisement itself is the keystone in the arch of sales.

  12. Blood, brains & beer : the autobiography of David Ogilvy

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  13. [PDF] Ogilvy On Advertising Summary

    Download a PDF summary of Ogilvy On Advertising by David Ogilvy. We have the world's best book summaries. Free PDF download.

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    Download PDF - Ogilvy On Advertising [PDF] [48lbd0q5i010]. A candid and indispensable primer on all aspects of advertising from the man Time has called ... If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA. CONTACT. 1243 Schamberger Freeway Apt. 502Port Orvilleville, ON H8J-6M9 ...

  15. PDF Confessions of an Advertising Man

    David Ogilvy - Confessions of an Advertising Man I How to Manage an Advertising Agency MANAGING an advertising agency is like managing any other creative organization—a research laboratory, a magazine, an archi-tect's office, a great kitchen. Thirty years ago I was a chef at the Hotel Majestic in Paris.

  16. David Ogilvy (businessman)

    David Mackenzie Ogilvy CBE (/ ˈ oʊ ɡ ə l v iː /; 23 June 1911 - 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.

  17. [PDF] Ogilvy on Advertising by David Ogilvy eBook

    From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it. Access to over 1 million titles for a fair monthly price. Study more efficiently using our study tools.

  18. Confessions Of An Advertising Man By David Ogilvy

    An illustration of an open book. Books. An illustration of two cells of a film strip. Video. An illustration of an audio speaker. Audio An illustration of a 3.5" floppy disk. ... confessions-of-an-advertising-man-by-david-ogilvy Scanner Internet Archive HTML5 Uploader 1.6.4. plus-circle Add Review. comment. Reviews There are no reviews yet.

  19. Confessions of an advertising man : Ogilvy, David, 1911-1999 : Free

    An illustration of an open book. Books. An illustration of two cells of a film strip. Video An illustration of an audio speaker. ... Ogilvy, David, 1911-1999. Publication date 1988 Topics ... Pdf_module_version 0.0.20 Ppi 360 Rcs_key 24143 Republisher_date 20221129163202 Republisher_operator

  20. David Ogilvy Books

    Confessions of an Advertising Man David Ogilvy $ 11.99 - $ 20.09 Unpublished David Ogilvy David Ogilvy $ 15.80 - $ 74.39 An Autobiography (Trailblazers) David Ogilvy $ 6.99 - $ 36.39 Confessions of an Advertising Man. David Ogilvy $ 41.79 DH88: The Story of De Havilland's Racing Comets David Ogilvy Out of Stock Shuttleworth: The Historic Aeroplanes

  21. Download Confessions of an Advertising Man by David Ogilvy; Alan Parker

    Confessions of an Advertising Man PDF Download PDF Preview CLICK TO PREVIEW PDF Summary Download Confessions of an Advertising Man PDF Description David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather.