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case study examples for recruitment

13+ HR Case Studies: Recruiting, Learning, Analytics, and More

Reposting a piece from the blog over at Lighthouse Research because I know not all of you subscribe over there!

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While much of the work we do at Lighthouse Research & Advisory focuses on quantitative research studies, we do a fair amount of qualitative research as well. We’ve collected case studies over time (and continue to) that highlight interesting approaches and examples of innovation within human capital management. The list below offers a wide variety of industries, examples, and flavors for you to learn from.

Want to see another topic or example not listed here? Comment below and and I will see what we can do to find that for you!

Wal-Mart, Automation, and Compassion Training

Walmart’s Fastest Growing Line of Business is Delivering Experiences

The Motley Fool: Blending Talent Management and Engagement

Motley Fool: The Coolest Talent Processes You’ve Never Heard Of

Chipotle: How Internal Mobility Reduced Turnover by 64%

Internal promotion-how Chipotle reduced turnover by 64%

Adtran: Using Hackathons for Employer Branding, Employee Development, and Retention

Using Hackathons for Branding and Retention

Stout Advisory: Performance Management, Peer Feedback, and Employee Engagement

How to Radically Change Your Performance Management Practice [Podcast]

H&R Block: Seasonal Hiring, Strategic Recruiting, and Hiring Manager Communications

Patagonia: measuring the roi of hr programs, hr strategy, employee perks and benefits.

Measuring the ROI of HR Programs is Critical: Here’s How Patagonia Does It

Hot Chicken Takeover: Employee Benefits, Corporate Culture, Leadership, and Social Responsibility

Can a Business Grow Competitively While Doing Social Good? [Podcast]

AlliedUniversal: Talent Acquisition, Employee Referrals, and High-Volume Hiring

How Does AlliedUniversal Hire 90,000 Workers a Year? Referrals and PURPOSE [Podcast]

Duie Pyle: Remote Worker Engagement, Blue Collar Challenges, and Competitive Recruiting

Talent Lessons from the Transportation Industry [Podcast]

Ohio Living: Core Values, Company Culture, and Employee Recognition

We’re Only Human 39: Ohio Living Serves 70,000 Clients Annually with Core Values

Cox Enterprises: HR Analytics, Business Impact, and Strategy

We’re Only Human 53: How to Partner with Your Talent Analytics Team

McDonald’s: Learning Measurement, Business Impact, and ROI

Southwest airlines: corporate culture, employee perks, and employee engagement.

We’re Only Human 40: How Southwest Airlines Lives and Breathes Corporate Culture

HJF: HR Technology Selection and Implementation, HR Leadership, and Modernization

We’re Only Human 55:The HR Leader’s First Year on the Job

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Reengineering the Recruitment Process

case study examples for recruitment

The skills needed in many roles are continually changing—and sources of talent are too.

The Covid-19 pandemic has upended many traditional business practices. When it comes to recruiting, the crisis has not so much disrupted as accelerated shifts in the talent landscape that were already under way, leaving many companies poorly served by their current hiring practices. In a period of steep unemployment, it might seem that companies looking to add workers would be in the driver’s seat. But job openings have also been rising in recent months, meaning that competition for top talent remains keen—and in uncertain times, bringing on the right people is more important than ever.

case study examples for recruitment

Partner Center

hr, recruiting, case studies, resources

  • Business , Executive , Experienced , HR , Recruiting , Senior

7 Awesome Resources for Finding HR & Recruiting Case Studies

Jessica Miller-Merrell

  • November 8, 2016

Table of Contents

Finding case studies in HR and recruiting is one of the hardest things about returning to the practitioner world. Detailed evaluation of the evolution of a specific individual, organization, or circumstance across time is offered in a case study, which is described as a process or record of inquiry. Case studies offer a practitioner a point of reference, best practices, and the chance to observe and hear from a peer about the process and what they learnt from start to end, regardless of whether they work in HR or recruiting.

Case studies remind me of that girlfriend that is always right and has the best advice for a meal, cosmetics, or simple fix. Jen, one of my friends, is that person for me. She’s like the Cliff Clavin of the universe; she always knows the answer, whether it’s where to get the greatest margaritas, where to find the neighborhood swap meet, or how to make homemade laundry detergent. Jen appears to have the solutions at all times. I wish accessing insider information and best practices in human resources, recruiting, and talent acquisition was so simple.

The Problem with Vendor Case Studies

Case studies have the drawback of being overused. From Facebook to Amazon to LinkedIn, they follow me online. They are available through social ads, and they are advertised everywhere online and at conferences. They regularly spam my email with messages. The issue with most case studies is not that they are terrible in any way; rather, it is that they were created with the intention of generating leads for marketing and sales rather than giving me, an HR and recruiting practitioner, a useful resource. The allure of a free resource in exchange for persistent cold calling and emailing is frequently not worth the cost of entry. It can be difficult to choose which HR and recruitment case studies are valuable enough to exchange your contact information for. To address this issue, someone needs to create a Yelp or Glassdoor-like review website.

I’m not saying that all vendor reports, research and case studies don’t provide value. Typically, HR and recruiting case studies are hidden behind a landing page where I can’t determine the quality of the content, research and case studies shared. So I make the assumption that they (meaning technologies and service providers) are there sharing simply to entice me to sell a little piece of my soul because I am so desperate for hearing from someone who has insights that might help me.

7 Resources for Accessing HR and Recruiting Case Studies

Desperation no more. There are a number of great case studies and resources that human resources and recruiting practitioners in different ways and at varying cost levels.

Harvard Business Review.

  • HBR’s blog is the gold standard in resources and information for business professionals. They also have a great case study library. Be prepared to bring your corporate card to access.  Click here to access. Other publications have like  Fast Company  and  The Economist  also have case study resources available for purchase too.
  • You might know them as HR Open Source. It’s a movement designed to publish practitioner case studies and build a free library of case study resources for the HR and recruiting industry. Click here to access.

SHRM Research & Surveys.

  •   If you are a SHRM member, you can access their robust and growing white papers, reports and research. Look for more information as they are currently expanding this area for members. Click here to access.

Analyst Reports.

  •   Companies like Bersin by Deloitte, Constellation Research and Brandon Hall are available to paid members. These firms can provide amazing resources, but it’s important to remember you, as a practitioner are not their only source of revenue. They work with technology and service providers to conduct, publish and promote research to their paid members as well as the larger community. Quick note, Aberdeen Group offers free access to a number of reports and case studies. You just need to set up an account. Click here to access.

Industry Journals. 

  • There are a number of professional and academic journals that exist in the HR and talent acquisition industry that you can access with publish case studies and resources. One of my favorites is Wiley’s HR Journal which you can access by clicking here . HRPS, which is a now owned by SHRM also offers a robust journal resource. Click here to access.

Member Communities, Round Tables and Colloquiums. 

  • These provide you, as the member practitioner access to peers and provide a platform online and in person that helps you sort out the changing business world we live in. Communities like Career Xroads and Direct Employers. are paid member communities that provide research, reports, case studies and a safe place to share resources and ask questions among community members.

HR and Recruiting Practitioner Blogs.

  •   Approximately, 150 or so bloggers exist and operate in the HR and recruiting community with the goal of providing resources, sharing information and best practices with the practitioner in mind. Finding case studies and best practices along with these bloggers is a lot like walking around your neighborhood without your GPS. HR Blogger serves as a blog listing and dashboard for our industry.

Fortunately, for me Jen happens to work in HR so her solutions and suggestions extend into my professional working world. Unfortunately, Jen doesn’t always have the answers. Jen and I generally commiserate over margaritas or pedicures on Wednesdays a couple times a month when we can grab a quick couple hours to ourselves. Our professional world is a wide and complicated place which is why case studies are so valuable. Unfortunately, genuine and legit case studies outside of tapping into your professional network and expanding those circles is so hard to find.


Introducing Workology

Starting in December, I’m excited to announce that the blog will change providing more resources, case studies, learning and information focused on you. Over the last 9 years, Blogging4Jobs has served myself and the readership well, but it’s time for growth, evolution and change. In just a few short weeks, Blogging4Jobs will be rebranded and visitors will be redirected to a new site called Workology. Workology might seem familiar to you as the last 2 years I have been running the Workology Podcast , or maybe you visited the Workology site over the last 4 years since I purchased the domain. Later this month, I’m merging 5 different blogs I’ve managed, acquired and developed content over the years on into a single location called Workology with nearly 8,000 blog posts, resources and information available to HR and recruiting practitioners. My goal is to provide readers access to our vast library of information and resources more easily and securely instead of being spread out all over the web.

I’ve often said Blogging4Jobs is my oldest child. I’ve watched her grow, learn, change and evolve, and like a proud momma that can’t be more happy about the resource Blogging4Jobs has become. She’s a labor of love. I hope you feel that way too because as the founder of this blog, you’ve helped me grow in ways I can’t even imagine, and the journey continues. Workology launches in just a few weeks and I’m excited for the journey and evolution to continue.

Jessica Miller-Merrell

Jessica Miller-Merrell

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Top 06 Creative Recruitment Strategies To Transform Your Next Recruiting Program

/blog/creative-recruitment-06-essential-strategies-case-studies/ - 09-12-2019

We’re living in the digital era and information is more than abundant, job searchers are inundated with endless data. But that equals intense competition for companies, whose information, if not memorable, is easily lost in the hassle.

The paradigm has shifted, companies no longer hold the power, candidates do . They have infinite choices nowadays and recruiters have to actively search for them, instead of waiting for them to find you.

With the advent of social media and popular platforms like the late Vines, the average attention span has shortened considerably. Regular ads are easily skipped, and companies are faced with a new challenge of capturing the potential candidates’ attention. So if you’re looking for applicants, it’s time to be creative with your recruiting campaigns.

Promote Employee's Experience

Millennials and Gen Z are notoriously idealistic. A good income isn’t their priority anymore, lifestyle quality is.

They pay a lot of attention to the work they do and whether they enjoy it or not. This surely has something to do with philosophies. Candidates at that age are usually contemplating their purposes in life and doing whatever it takes to figure it out. And once they do, they are willing to take measures to fulfill that lifelong mission.

And after they have chosen the field of work that they aspire to do, they will focus on the workplace culture which you need to focus on as well. Happiness is a most sought-after commodity. So one of the best creative recruitment approaches you can use to capture their attention is to showcase your employees’ experience. Show them what it’s like to work for you, and if they’re interested, you’re in.

How do you implement this creative recruitment strategy?

  • First things first, hold induction seminars where you establish what it’s like to work in your company.
  • Ask your candidates what their values are and what culture they would like to see as an employee.
  • Overtly promote that specific details that your applicants love and which makes you stand out from the other recruiters.
  • Realize their wishes. Stay true to your promise.

Case in point: Fiverr - a freelance service market - has adapted this strategy and made a recruitment video to tackle the generic concept of such a video. In the clip, the narrator speaks directly to the candidates, giving the ad a personal touch. By mocking the conventional workplace, they emphasize the freedom freelancers have, thus attracting more applicants looking to do freelance work.


Create An Employee's Referral Program

No one knows what’s going on in your business and understands your workplace culture better than your own employees. If there’s someone your potential candidates should consult, it’s your employees. Your employees can offer the best insights for those interested in applying for a position at your company.

Recruit your own people to be your ambassadors. Before letting them roam, equip them with the necessary knowledge, values, visions of your company. Hold briefing sessions on how to communicate with people about your business.

To motivate them, create an intricate rewarding system. You can start with basic incentives like a raise, a promotion, a gift for every certain number of candidates they successfully refer. After that, develop the referral into a whole program.

Here is an outline of how you can incorporate this creative recruitment method:

  • Create a referral program, communicate with your employees about the basics of it.
  • Equip them with the right mindset, have them learn your company’s values by heart. Remember, Millennials and Gen Z are idealistic.
  • Instruct them on how to approach people and start talking about your company. And do tell them who to approach, you might want to be selective.
  • Give your employees incentives, preferably commissions. Reward them based on the number of successful referrals.

Take Accenture as an example.

Accenture really turned the table with their referral program by giving the power of referral to their candidates. During the application process, candidates can pick the “Get Referred!” option - by connecting via their Facebook or LinkedIn profiles, the Accenture website scans through their acquaintances and comes up with a list of people who work at the company. After that, a candidate can send a referral request to the employee and submit the request with their application.


Build Your Brand's Image On Social Media

Everything is shifting towards social media these days and everyone is using it. This is without a doubt one of the most influential inventions of humankind’s history. It’s a waste of creativity if you are not taking advantage of it.

The Millennials and Gen Z are active netizens. They spend a fair amount of their lives on the Internet, not just socially, but also as a way to search for career opportunities. Moreover, who wouldn’t love to work for a tech savvy employer who is up to date with the latest trends?

That said, social media is a hard to wield sword. You’re going to need to carefully sketch out a plan if you want to utilize it properly. Here are some basic guidelines to start with:

  • Build a reputation for your company. Regularly update what is going on in your workplace. This is both a way of showcasing your culture and also a way of making an impression with familiarity.
  • Involve your employees/ employers in sharing posts on social media. This is also an implementation of the employee referral program, so you’re killing two birds with one stone.
  • Promote your upcoming events. Share them on Facebook, on Twitter, create stories on Instagram and Snapchat.
  • Host online Q&A sessions. This does wonder to enhance your credibility and transparency.

And with the help of virality, you can create content like this recruiting video from SodaStream . Take notice of how effectively they promote their culture:

  • First, they boldly tread the path almost no corporation has ever taken before - to hilariously mock the overpositism often seen in corporate recruiting videos where everyone can be a rainmaker. In just 1 minutes into the clip, they are able to show humor, honesty and creativity - factors that are strongly resonant with Millennials and Gen Z.
  • Second, they chose the right champion - The Mountain from Game of Thrones! Not only he is one of the most recognizable actors from the cast of the most popular show in the world, his personal branding has also been heavily associated with eco-friendly brands.
  • Last, they ended the video on a heart-warming note about diversity and inclusion, by showing the real employees who work at Sodastream. By being so down-to-earth and human-centered, Sodastream successfully conveyed their core value to potential candidates in just over 2 minutes!


Leverage Technology

With the advent of a myriad of new inventions, convenience is more accessible than ever. Doing manual work is now considered time consuming and not as effective as can be.

Let’s say you’re representing your company at a campus recruiting event. You would show up with printed sign-in papers and have undergraduates fill in their contact information. After such an event, your team would have to squint at multiple hand-ins just to make out what the prospects have written, then manually enter those data into a computer-based format (and this doesn’t guarantee 100% precision) and again, manually send emails to follow-up with students post-event.

All of that could be done with the help of technology leveraging. At its core, technology leverage is the ability to gain value by automating everything, leading to more efficient time and expense management. Better yet, technology, especially mobile technology can significantly boost candidates’ experience.

Case Study An exemplary case study is National Grid. Previously, when attending campus recruiting events, the team would show up with printed sign-in paper and had prospects note down their contact information. Unfortunately, due to compliance issues and following the Legal Team’s policies, the team couldn’t collect resumes to bring back to the office, meaning all the data-collecting work had to be done right at the events. The manual processing approach and the follow-up after each event was inefficient and frustrating to National Grid Recruiting team. They know they have to find a right recruiting software to help with all manual tasks.

When National Grid adopted a recruiting platform, they immediately saw concrete results:

  • Save 50-60 hours of administrative and manual work per semester
  • Increase 10% in the number of student applying to National Grid every year since 2017
  • Increase the company branding by appearing to the millennials and gen Z in that they, too, are a tech-savy companies

So how do they do it, exactly?

At offline recruitment events, the team utilizes both their smart mobile phones to collect the prospects’ information and iPads to have students manually input their data in case they forget to bring their resumes. This way, the team avoids missing out on any potential candidates. “The students’ reactions to us and themselves using the app have been really positive,” they love seeing a tech-savvy company who is committed to implement cutting edge technology solution into the daily work practices.


Read more about National Grid Case Study

Organize Competitions

This is a really good way to pick who’s best at their field. An obvious perk of this method is that you can save a lot of money spent on head hunting. Just inform the public of a contest going on, and it will attract just the right talents.

Remember that scene in “The social network” where Zuckerberg held a small competition to see who is the first to debug a software while also taking shots periodically, and the winner gets to join the Facebook team? The process is just as simple as that.

One famous example of this method is when the MGM Grand, one of Las Vegas’s biggest casinos, took inspiration from the TV show Iron Chef when looking for a new head chef for one of their Asian restaurants. Contestants are handed a secret ingredient and asked to put together a 4 course meal in under 1 hour.

Create Out-of-the-box Advertisements

You’re looking for a creative recruitment strategy, why not consider making creative ads? If done right, each ad can go viral, promoting your values and workplace culture in a fun way that is sure to make people notice. Now you’re hogging all the attention, well done!

Choose the most creative team, let them roam. Advertising is an art, you can create hidden ads, viral videos, viral photos, and God forbid, memes. Meme videos are part of the Internet culture now, it would be such a shame to pass on this gold mine.

Each of the above creative recruitment strategies comes with an example of a good ad. There are many more to see and to learn from. Be creative, that’s what creative recruiting is about. If you need any inspiration, here are some examples:


If you want your recruiting campaign to succeed, you need to come up with out of the box recruiting strategies. We’re living in a fast paced world where it takes people less than 10 seconds to decide whether they want to read an article or watch a video or not. So be bold, be decisive, be assertive, and most of all, be over the top.

To sum up, when you think of creative recruitment, think about:

  • Focus on showcasing your company culture, after all, that’s what your potential candidates care about.
  • Put emphasis on the characteristics of the work they are expected to do.
  • Actively hunt for candidates but at the same time, make them come to you, be it out of curiosity or of a predetermined goal. You don’t have to take control over them, let them have the variety of choice, you just have to be the best choice for them.
  • Make technology an ally. Boost your results with technology leverage.
  • And last but not least, take advantage of the power of social media, and the virality it brings about. Attention to small details really helps you reach a massive amount of audience, therefore giving you a myriad of choices, just like that of the candidates.

Dr John Sullivan Talent Management Thought Leadership

Amazon recruiting – a case study of a giant among children.

January 17, 2022

Compare their results to all others, and you too will call Amazon… A Giant Recruiting Machine.

Note this case study is designed for quick scanning.

Yes, Amazon recruiting is in a class by themselves because they relentlessly hire when others cry for applicants. Of course, I don’t loosely use the phrase “A giant among children.” However, after doing numerous corporate case studies over the years covering other recruiting powerhouses (including Google, Apple, and Facebook). I quickly found that their record recruiting volumes across a broad range of jobs and locations could only be labeled as breathtaking. And just by chance, if you think that I’m not giving enough credit to most other corporate recruiting functions (even Google pales in comparison). You should realize that only a mere 18% of HR professionals even describe their own recruiting function as “top-notch” or “advanced.”

The Six Pillars Of Recruiting Excellence At Amazon

This Amazon case study reveals the many factors that cause Amazon’s recruiting function to be so far ahead of the competition. They are truly a giant because they excel in each of the six pillars of excellence in recruiting. The six pillars that make Amazon so successful are:

  • Their recruiting impacts business results
  • Their proven capability of handling huge recruiting volumes across a wide range 
  • Their fanatical insistence on quality hires
  • A scientific data-driven recruiting approach is the foundation of their success
  • They utilize a one-size-fits-one agile hiring process 
  • Their targeted recruiting sub-programs are second to none

Let’s jump immediately to the first and most important strategic pillar – Amazon’s record-breaking strategic business and recruiting results. 

Pillar #1. Amazon’s Recruiting Impacts Business Results

Amazon recruiting is aiming to go beyond simply producing recruiting results. And to also directly impact their corporation’s business results. Those results include:

  • Hiring is the single most important element in Amazon’s business success – Jeff Bezos made it clear. “Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of’s success” (that’s not just the most important HR function, but the most important business function). Jeff began making this recruiting priority clear in the company’s very first annual shareholder letter in 1998. Most other corporations don’t admit this reality. But, it’s simply not possible for a large corporation to innovate and grow rapidly without fully funded exceptional recruiting. 
  • Yet with all this emphasis, recruiting remains their primary challenge – The CFO recently publicly revealed that even with its current high priority, recruiting maintains a primary challenge. When he noted, for example, in the package movement area, “The availability of workers is Amazon’s primary challenge .” Rather than resting on their laurels, they realize that they continuously need to get much better is a primary reason they continue to improve in recruiting. 
  • Amazon’s size and growth are made possible by its excellence in recruiting – the prime limiting factor that restricts the company from maintaining its quantum growth rate is the ability to successfully recruit a huge volume of employees each year. And because Amazon employs about 1.4 million people globally , they have already done a high recruiting volume. The employee headcount makes them the US’s second-largest private employer (after Walmart). I predict that they will soon surpass Walmart for the #1 spot as the largest employer in the US. I would also note that Amazon has helped to reduce unemployment. Because of the 400,000 people they hired for their U.S. operations network, 45% were previously unemployed. Their new CEO, Andy Jassy, reinforced the importance of continuous growth through recruiting by announcing that he was planning to hire 55,000 people for corporate and technology roles globally during his first months. That’s close to all of Facebook’s current headcount and nearly 1/3 of Google’s headcount.
  • Recruiting has made a major contribution to its stock value – businesswise, their recruiting and operational excellence have directly contributed to the corporation’s incredibly high stock valuation. Currently, Amazon is the fifth most valuable global company in market cap valuation, nearly 1.65 Trillion dollars. 
  • Recruiting has made a major contribution toward having an extremely productive workforce – the average revenue generated by each employee last year was $353,000, which is an amazing ROI. HR helped maintain that productivity by increasing management prerogatives by remaining a 100% union-free workforce. 


Pillar #2.  A proven capability for handling a huge volume of recruiting across a broad range of positions and locations

Amazon recruiting has proven over the years that it has the capability of recruiting a huge number of new hires across many different job families and locations.

  • Recruiting volume and capability are second to none – the fact that during 2021 Amazon’s recruiting increased headcount by a whopping 63%  in a single year. The largest percentage increase in headcount ever accomplished by any large employer during peacetime! This is but one startling indication of recruiting’s agility and capability to ramp up their recruiting capability dramatically. Amazon, of course, must have an exceptional recruiting capability because it is America’s second-largest employer (and I predict that it will soon surpass Walmart). The workload handled by their recruiting function is unparalleled because it has as many as 30,000 openings at a single time.
  • Powerful Employer Brand means that everyone considers them – it is clear that because of its HR work, Amazon is recognized as an excellent place to work. And its rankings, notoriety, and exposure are major contributors to its recruiting success. Some of their notable recognitions include:
  •  This year, LinkedIn’s top US employer ranking – Amazon ranked by the prestigious professional network LinkedIn as the #1 company where Americans want to work and develop their careers. 
  • A global best employer also – this year and a ranking of global employers, Amazon was ranked #2 on the “World’s Best Employers” list by Forbes. 
  • Fortune’s world’s most admired companies – this year, Amazon was ranked #2 on Fortune’s prestigious “World’s Most Admired Companies” list for the fifth year in a row. (After Apple). 
  • BCG’s most innovative firms – this year, the Boston Consulting Group rated Amazon #3 on their “most innovative firms” list (after Apple and Alphabet). 
  • Amazon is the best at attracting a record-breaking volume of applicants – as previously noted. In 2020 Amazon received a record-shattering 30 million applications , an all-time record. But it is especially impressive because it occurred when almost every major corporation and business struggled to get even a few applications for each job. The attractiveness of Amazon is illustrated by the fact that they received a breathtaking “ 1 Million Job Applications (in 1 day) ” as part of their 2021 annual Career Day event.
  • Amazon has the capability of recruiting over an amazing range of jobs – companies like Google and Facebook have an easy recruiting job because they recruit mostly engineers. In comparison, Amazon must have the capability of recruiting everything from AI experts, pilots, book specialists, entertainment specialists, and cloud experts down to package handlers. In fact, Amazon can recruit across five extremely diverse business units (, AWS, Alexa, Whole Foods Market, and Amazon Prime) and 32 distinct technical groups. Their new Project Kuiper will even require them to hire rocket scientists as they attempt to launch satellites into orbit to widen their broadband access. In my view, their recruiting leaders deserve major kudos for developing their recruiting capability in so many completely different skill areas. And because they are a technology company, they rely heavily on technology throughout their recruiting function. 
  • Amazon’s recruiting capability is truly global – because it is a worldwide e-commerce company, Amazon operates and recruits in 13 countries. In the US alone, it operates more than 930 facilities (including two headquarters locations). And last year, it received job applications from 170 different countries.

Pillar # 3. Fanatical Insistence On Quality Hires

Their third and most important pillar of recruiting excellence is their fanatical insistence on only hiring quality candidates. In comparison, few corporations spend the time defining and measuring the quality of hire (i.e., top-performing new hire). And only 36% even attempt to measure the quality of hire . Amazon ensures that they will get those quality hires using seven unique recruiting approaches. They include:

  • Their goal is to be the “Earth’s Best Employer” – yes, Jeff Bezos’ stated, and only a little bit outrageous, goal is to make Amazon “ the world’s best employer . However, in my experience, it is a goal that they have already met. Executives, managers, HR professionals, and recruiters work together to reach it. In their words, they reach that goal because  “Their leaders work every day to create a safer, more productive, higher-performing, more diverse, and more just work environment. They lead with empathy, have fun at work, and make it easy for others to have fun. Leaders ask themselves: “Are my fellow employees growing?” “Are they empowered?” “Are they ready for what’s next?” “Leaders have a vision for and commitment to their employees’ personal success, whether that be at Amazon or elsewhere.”
  • The Bezos approach to hiring is laser-focused on quality – their hiring managers and the recruiting function’s insistence on quality has remained solid throughout the years. I find that this fanatical insistence on quality is in direct contrast to the approach taken by most hiring managers at other corporations. During this candidate shortage, managers have been allowed in desperation “to fill butts in chairs.”

Amazon’s #1 advocate of hiring only quality employees is Jeff Bezos. He has shown his expectations in many often-repeated quotes, statements, and expectations. Including: 

  • “It would be impossible to produce results in an environment as dynamic as the Internet without extraordinary people… Setting the bar high in our approach to hiring has been and will continue to be the single most important element of’s success.”
  •  “If you can’t hire quality, don’t hire at all.” “I’d rather interview 50 people and not hire anyone than hire the wrong person.”
  • “Don’t “settle for second best” when hiring. Instead, “Do what it takes to find the best people available.”
  • “Every time we hire someone, he or she should raise the bar for the next hire so that the overall talent pool was always improving.” Bezos “ doesn’t care about an efficient hiring process .” “And he certainly “Doesn’t believe in making a hire, simply for the sake of filling an open role.”
  • At Amazon, raising the bar means answering three questions for each candidate. First, “Will this person raise the average level of effectiveness of the group they’re entering?” Next, it asks, “Will you admire this person?” And last, it asks, “In what important area might this person be a superstar?” (In cases where they should be placed in a different job than they applied for). 
  • Amazon utilizes “bar raisers” as its primary way to ensure quality – a key Amazon expectation for leaders – “Is to raise the Amazon’s use of “ bar raisers .” They get that name because their sole role is to ensure that each new hire will “raise the bar over the last incumbent” in each open job. The work during the interview process is to provide outside and neutral candidate assessments. To prevent a candidate from focusing on these individuals, they are anonymous to the candidate. These quality control individuals are from outside the team that is doing the hiring. And as a result, they are more likely to be critical because they don’t face the same “pressures to immediately fill the job” that hiring managers and teammates do. With this volunteer role, they accept the responsibility to literally “veto” any candidate they feel will not be a good fit for Amazon. Amazon’s new hires are quality employees because Amazon promoted more than 68,000 employees globally during 2020.
  • Hiring is a unanimous team decision – a second method for ensuring that they only hire a quality candidate requires a unanimous team decision. One prominent former Amazon executive noted that Bezos “ Believes hiring should not only be a team effort. It should be a team decision.” So in most cases, “After final interviews, each member of the hiring team meets in a room to share their opinions on each candidate. And after a discussion, a vote takes place, and the results have to be unanimous for the person to be hired.” A single “no” vote would mean that the team will have to go back and search again for the ideal employee. 
  • Amazon’s “unregretted turnover metric” helps fix hiring errors – Amazon assigns an “unregretted turnover metric” to its managers. It serves as an imperfect post-hire check on weak performing employees that somehow made it through their hiring process. This after-hiring double-check mirrors the approach that General Electric had under Jack Welch. Under this “regrettable turnover metric,” Managers at Amazon have a target rate for annual employee turnover. This means they are expected to lose a specified number of employees that they “ wouldn’t regret losing ” (i.e., below-average performing employees). Although this practice may appear harsh on the surface, it forces hiring managers to reassess each new hire periodically. 
  • Paying employees to quit – this “Pay Employees to Quit” approach is a second post-hiring check on quality under this program (borrowed from Zappos). Amazon proactively offers incentives to unhappy recent hires during their first five years. The goal is to force unhappy recent hires to take a minute once each year to decide if they “really want to stay.” Based on the premise that keeping workers unsure of their commitment to Amazon will harm both the customers and the team. So if a worker decides that they don’t want to be here, they can get between $1000 and $5000 for walking away.
  • Finally, improve new-hire quality by assessing candidates on Amazon’s leadership principles – one of the primary ways Amazon maintains quality hiring and fit. By assessing every candidate on Amazon’s published “leadership principles.” So each candidate at Amazon is expected to know and commit to following them ( these principles are posted on their jobs website ). As a result, everyone involved in hiring is expected to assess every candidate’s knowledge and commitment to these principles. At least 3 of these 15 principles relate directly to recruiting. Those three principles are below:
  • Hire and develop the best – leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take their role in coaching others seriously. We work on behalf of our people to invent mechanisms for development like Career Choice.
  • Insist on the highest standards – leaders have relentlessly high standards. Many people may think these standards are unreasonably high. Leaders continually raise the bar and drive their teams to deliver high-quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed, so they stay fixed.
  • Deliver results – leaders focus on the key inputs for their business and deliver them with the right quality and timely fashion. Despite setbacks, they rise to the occasion and never settle. 

If you’re interested in the 12 remaining leadership principles, click here . The remainder mostly focuses on key workforce capabilities, including customer obsession, innovation, learning, and ownership of problems.

Pillar #4. A scientific data-driven approach is the foundation for their success

During my assessment, I found that a primary reason why Amazon recruiting excels in so many different areas is that it operates under the umbrella of one of the most strategic HR functions. Their HR function is guided by 7 HR tenets , which are the guidelines that every HR function follows to “Maintain a Culture of Builders and Innovators. In my experience, shifting to a data-driven approach is required to maintain a culture in a large organization. Fortunately, Amazon is one of only a handful of HR functions (along with Google, Sodexo, and Nestlé Purina) that already makes decisions based on data and results metrics. Find that HR tenet in the box below. 

Every strategic recruiting function should know and follow three additional Amazon HR and leadership tenets. They are:

  • Recruiting must focus on directly impacting business results – because BCG research revealed that “ recruiting has the highest impact on business results .” Therefore, it makes sense to follow and adhere to their HR tenet “We manage HR as a business.” Acting like a business starts with, rather than simply “aligning with business goals,” recruiting leaders purposely set recruiting goals and manage recruiting actions and resources to produce the maximum direct and measurable impact on business results. The next step is to reduce recruiting approaches that can’t demonstrate their business impact. And the final step is to convert recruiting problems and results into their dollar impact on corporate revenue (e.g., our recruiting efforts on sales jobs allowed us to maintain $232.5 million in sales revenue). Reporting recruiting results in dollars of revenue impact allow executives to quickly compare your dollar impacts to those from other HR and business functions.
  • You must assume continuous obsolescence along with rapid learning – you should also follow another of Amazon’s HR tenets. Which is “Learn and Be Curious.” Because in an unpredictable world, you simply can’t prepare for most things. The secret to thriving is rapid continuous learning immediately as new problems and opportunities arrive. So the first step in a recruiting world where everything changes should be operating under the assumption that every current thing in recruiting will soon become obsolete. And, of course, you won’t be able to detect that obsolescence without collecting and applying performance data. Next, you must also continually be looking for a replacement for every current recruiting approach and tool. And that can only be accomplished by continuously learning about evolving business and recruiting approaches at other advanced companies. To identify the ones that might be applied to your recruiting situation. And finally, you won’t be able to determine if your new solutions are superior without following the tenet hypothesis testing covered in the next bullet point. 
  • The utilization of hypothesis testing and experimentation – perhaps the most prominent difference between traditional and scientific recruiting is an insistence on hypothesis testing to discover what works and what doesn’t. The HR tenet is “ We form hypotheses about the best talent acquisition, talent retention, and talent development techniques and then set out to prove or disprove them with experiments and careful data collection.” For example, a split-sample experiment could prove or disprove the hypothesis that “Diverse interviewers select more diverse candidates” (They don’t). Google HR has also long been a supporter of hypothesis testing. An outrageous example of Amazon’s hypothesis testing occurred when their AWS group experimented by placing a job ad on the Tinder dating site.

Amazon Recruiting – A Case Study Of A Giant Among Children (Part 2 of 2 parts)

Today, every manager needs to learn great recruiting… and to find it, they need only follow Amazon!

The title of this case study includes the phrase “A Giant Among Children.” That’s just how large I found the differential between Amazon’s recruiting and the recruiting practices at most corporations. And if you take the time to read this case study, I am sure that you will agree with the sharp assessment. Of course, many managers already justifiably study Amazon because of its excellence in well-known areas, including customer service, supply chain, and cloud computing. However, most don’t realize that Amazon can only excel in so many divergent business areas because it is “a recruiting machine .” It recruits effortlessly even during our current talent shortage when most others starved for applicants. This case study is designed to show you their best practices and what makes them “a recruiting giant among children.” 

Pillar #5. Amazon’s amazing array of targeted recruiting programs

In my view, the most surprising of all of Amazon’s 6 pillars of excellence is their willingness to develop and offer numerous individual recruiting and career transition programs that are “customized” to the needs of distinct groups of candidates and employees. Targeting subprograms is essential because different groups are attracted and motivated by different offerings. At Amazon, they specifically target a wide array of people, including diverse women, veterans, the elderly, and those that need internal movement or an upward push. Unfortunately, space limitations prevent me from highlighting all of the amazing, targeted programs in operation at Amazon. However, you will find a representative sample of 14 of their exceptional targeted recruiting programs below. The programs that likely have the largest impact appear first on the list.

  • The Returnship program helps the unemployed reenter the workforce – The Returnship is a reentry program designed to help the underemployed and those who have been out of the workforce for at least a year (usually due to unemployment, children staying at home, or Covid concerns). This program aims to provide this target group with a rare opportunity to restart their careers by joining Amazon. At the beginning of the program, “returners” work on a specific project. And after four months, they have earned the possibility to move into full-time positions at Amazon. During those four months, participants work remotely from home. If they need it, they provide child and elder care assistance. So they can ease back into the workforce without making any major life changes while they are in this program. And when they accept a permanent role, Amazon will also pay for their relocation if needed. Since their Returnship pilot initiative in January of 2021, Amazon reports that the program has enrolled more than 60 people, and 95% of them received an offer for a full-time role at Amazon. In the future, Amazon has stated that they plan to hire 1,000 professionals into the program during the coming years in roles ranging from finance to engineering.
  • The Best Fit Program makes it easier for software engineers to find their perfect job – this best fit program is an accelerated job identification program. Designed specifically to help software engineers that are applying find their perfect job fit among all relevant Amazon jobs. This program helps make their job search at Amazon quicker and more accurate. Those in the program can avoid putting in the traditional multiple hours of searching for their right job. It allows these software engineers to apply once and then be automatically considered for thousands of relevant jobs across the company. A combination of electronic and human matching approaches finds the jobs that fit their preferences during the first step. For their ideal kind of team and their desired working style. But the program will still recommend jobs in new areas in which Amazon thinks they would also be successful. During the last part of the process, applicants get to meet all of the hiring managers for each of the recommended jobs. And finally, they get to choose their first job at Amazon.
  • The Career Choice Program supports employees who want a college degree – support for getting a college degree or GED is a major attraction factor. One of the goals of this Career Choice educational opportunity program is to help lower-level Amazon employees transition into more lucrative paying and high-demand fields (and perhaps even leaving Amazon). For eligible employees, Amazon will now pay 100% of its employee’s college tuition and fees for earning a diploma or certificate in a qualified field of study at eligible schools. Recently the program has been updated to allow more flexibility.
  • The UX Apprenticeship – It encourages development in research and design – Amazon’s User Experience Design and Research Apprenticeship program provide a combination of instructor-led training and real-world experience in a one-year program. It offers employees the opportunity to learn and develop research and design skills on Amazon teams, including Prime Video, Alexa, AWS, and Amazon Fashion. Apprenticeship graduates can move into jobs that help improve the experience of Amazon customers, from making payments easier on Amazon sites to designing features that make devices more accessible.
  • Surge2IT – Proactively encourages career advancement in IT – their Surge2IT program is another career transition program designed to help entry-level IT employees across Amazon’s operations network. It focuses on IT employees who don’t possess a software development degree. After completing this program, they can become software development engineers after about nine months. This program allows lower-level IT employees to pursue careers in higher-paying technical roles through this self-paced learning resource. The course helps employees develop the skills necessary to advance their careers in the information technology field. Participants who complete this course and move up at Amazon can make up to an additional $10,000 a year.
  • The Amazon Technical Academy makes you a software developer in nine months – this career transition program requires nothing more than an interest in software development. It started as an experiment, and since then, it has successfully enrolled hundreds of employees. Amazon Technical Academy builds on their initial interest by training them in the essential skills needed to transition to an entry-level software developer engineer role at Amazon. The program is free for their employees. And it requires a high school diploma or GED. And the fortitude to get through a rigorous nine-month, full-time program that expert Amazon software engineers created.
  • The Mechatronics program prepares employees for robot maintenance jobs – under this career transition program in robotic repair . It is designed for employees interested in learning engineering and mechanical skills necessary to repair and maintain the equipment and robots inside Amazon facilities. Those that are accepted get the opportunity to go back to school for a free 12-week course. After that, employees begin a year of on-the-job learning under a technical maintenance specialist. After completing this final step, employees who now have these highly sought-after skills are eligible for a full-time role as a mechatronics and robotics technician, which may increase their paycheck by up to 40%.
  • Project Juno – aids in relocating current employees – this internal movement program helps out when a current employee must relocate. After they have decided that they must move, this Amazon job finding process electronically finds the relocating employee the same or a similar job available at the Amazon facility in their new city.
  • CamperForce – This Program offers jobs to traveling seasonal workers – CamperForce offers jobs for those who travel in RVs and work along the way. They are known as Work Campers. And because Amazon especially needs people to work in its warehouses during the holidays. They now encourage and hire seasonal help that live in a trailer or RV. In addition to welcoming them, Amazon pays them a small monthly stipend to live in their own trailer at an RV facility close to an Amazon warehouse site where they will work.
  • The Military Spouses Program –  provides jobs for military spouses – the goal is to find jobs for the spouses of Amazon’s 45,000 veteran and military employees. Designed to find military spouses an appropriate job at Amazon. Either for the first time or when he or she must relocate along with their military spouse. In addition, Amazon recently pledged to hire over 100,000 U.S. veterans and military spouses by 2024, further building on their commitment to military families. 
  • Amazon Warriors – provides support for transitioning veterans – this veterans support program is designed to help recent veterans transition into Amazon’s workforce. It helps by offering a professional network of Amazon employees that are veterans. It also provides a mechanism for community outreach.
  • People with disabilities – They have their own targeted website – Amazon offers a targeted site specifically to meet the needs of applicants with disabilities. The site also educates them on how to take the best advantage of what Amazon has to offer applicants and employees with disabilities.
  • Amazon hires felons – Amazon has no blanket policy against hiring felons. In fact, they are open to hiring them into seasonal jobs. Depending on the type of felony, time since they fulfilled their sentence, and the corrective actions completed, however, after successfully completing that initial assignment and based on their performance. The felon may then be considered for a more permanent position. 
  • Amazon employee referrals – like most large corporations, Amazon has a formal referral program. Unfortunately, I only rate it as a little better-than-average because only 11% of those interviewed are employee referrals . And they pay a range of bonuses up to $5000 for a referral that is hired .

Pillar #6. Unique elements in their “one-size-fits-one” agile hiring process

I have discovered 7 unique hiring process elements that contribute to making Amazon’s hiring process highly agile, flexible, and adaptable. These seldom found elsewhere elements make it possible for their hiring process to adapt to the recruiting needs of every Amazon business unit and location. Those unique elements include:

  • By design, their hiring process flexes to fit every unique job – they hire in so many global locations and across so many jobs from pilot to janitor. Their candidate assessment process must be modifiable to fit the unique assessment requirements for each job family. We call this capability “one-size-fits-all one.” Of course, the hiring process includes the basic elements for all jobs, including the standard ATS/recruiter resume screen, a phone screen, and at least one structured remote or live behavioral interview. Some portion of that interview will be devoted to assessing the candidate’s understanding of Amazon’s culture through its leadership principles .  However, the interviews will likely last all day for most professional jobs. Often it will include an online test and a verbally presented work sample or problem to complete. The candidate may also be asked to write up an idea in a press release format (because that’s the way ideas are presented at Amazon). Or, developers may be required to participate in a virtual or in-person interactive whiteboard exercise for developer jobs where they have the candidate walk them through the steps they would take to solve a current software problem. In the end, the team will always make the final hiring decision, and the “bar raiser” gatekeeper will have the option of vetoing that choice.
  • To increase innovation, Amazon specifically targets problem-solving skills – one thing that is common across all business units at Amazon is the need for innovation. And as a result, Amazon targets candidates that thrive at solving a never-ending queue of complex problems. They consider a spirit of innovation part of their DNA at Amazon. They clearly state upfront that they are looking for “analytical and critical thinkers with great judgment, who can both think big and roll up their sleeves to solve hard problems on behalf of our customers.” 
  • Amazon increases its applications by removing the mystery from its hiring process – many firms talk about their “candidate experience.” However, I have found that applying for a job at most firms is a long way from being user-friendly. We know this because the number one complaint from applicants is almost always that the hiring process that they are about to face “is a complete mystery.” Amazon, instead, leads the way ( along with J&J ) in removing the mystery out of what the candidate can expect during their hiring process. They offer an extensive array of numerous free resources that guide applicants ( our hiring process website ) to meet this goal. It highlights what any candidate can expect from the day they apply until they begin work. In addition, they also offer suggestions on the best interviewing practices for its candidates to follow on its YouTube channel and its LinkedIn feed . They also make it clear that serious candidates must study the company’s leadership principles mentioned earlier. Finally, they help applicants understand the different teams they can work in. By providing them with a list of the 32 possible teams , a description of what they do, and how many open jobs are currently open in each team. They even have a “best-fit program” that uses artificial intelligence to help software engineers find their perfect job within Amazon.
  • Amazon holds a national Career Day event like no other – many firms, including McDonald’s and Walmart, hold “national hiring days.” However, I find that they pale in comparison to Amazon’s. They call their unique Career Day “America’s biggest training and recruiting event.” It actually is unique because it goes well beyond the typical job fair. In addition to displaying open jobs, it offers remote personalized career coaching sessions and even some tactical training. It further provides candid advice on how job seekers can start, build, or transition their careers at Amazon. Last year, they received 1 million applications for their Career Day event.
  • Amazon relies heavily on seasonal workers as a talent pipeline source – research has shown that often the new hire has the highest probability of success. Someone that has recently successfully served as a temp, intern, or contractor at the organization. Amazon takes advantage of this high-quality source by hiring well over 100k seasonal workers each year. In addition to filling their seasonal need, the seasonal workforce serves as an effective screening process for determining which seasonal workers should be offered a full-time job. It also gives the worker a chance to determine if they really want to work at Amazon.
  • They use FC brand ambassadors to improve their brand proactively – I’ve never seen this done before. But, to counter the massive amounts of negative Twitter messaging found about working at their warehouses. Amazon has asked long-term employees at its fulfillment centers to act as brand ambassadors in an extraordinary move to improve their online employment branding. They don’t get extra pay, but they get $50 gift cards as a small reward for tweeting positive things about working in their warehouses.
  • A shift in emphasis to remote and broader college recruiting – makes college recruiting more effective, diverse, and remote. Amazon is curtailing some campus visits and heavily emphasizing virtual student meetings. It has also broadened its reach to many more campuses to get added diversity to the point where for example, last year, it extended offers to students from 80 M.B.A. programs (instead of exclusively going to a few elite schools).

Amazon Utilizes Data To Identify The Most Powerful Attraction Factors

Rather than assuming that applicant attraction factors stay the same in a fast-changing world. A critical part of Amazon’s highly agile and adaptable recruiting process is continually gathering data to update “the most effective attraction factors” for their targeted potential applicants. Here are 8 examples of how they identify the attraction factors and the current ones.

  • They start by using data to identify the most current attraction factors – most corporations simply guess at them or assume that they are the same as last year. In comparison, Amazon uses data to identify its current attraction factors. At Amazon, these attraction factors currently fit into four categories. Each of the four is emphasized on their main career website . The four primary attraction categories include benefits , career advancement , work/life balance, and culture . As part of their data-driven approach, they continually survey new hires to determine the general and the specific factors that actually attracted them to Amazon. And last year, 93% of their new hires cited Amazon’s Career Skills and Upskilling training program s as their top attraction factor. As a follow-up, Amazon is investing $700 million in upskilling 100,000 employees in the U.S. by 2025.
  • They proactively encourage work/life balance – although some may argue about their level of success. Amazon boldly lists work/life balance as one of its four primary attraction categories. And on its work/life balance website , it describes how Amazon strives to help its employees reach that balance.
  • Amazon is acting to reduce applicant health and injury concerns – during the pandemic. Amazon has focused on reducing Covid risks and workplace injuries as roadblocks that reduce potential warehouse applicants. So in that light, Amazon is currently developing a new automated staff schedule process. It reduces the risk of injury by utilizing computer algorithms to rotate employees between jobs when completed. A more frequent rotation is needed because their data reveals that roughly 40% of their work-related fulfillment center injuries are due to sprains and strains caused by repetitive motions. 
  • Higher base pay – Amazon was one of the first companies to realize that they needed to raise employee pay and its hourly jobs in a tight U.S. job market. So Amazon’s average starting wage is now over $18 per hour, with an additional $3 depending on their shift.
  • Sign-on bonuses – like many companies, Amazon has begun offering significant sign-on bonuses at some of their fulfillment centers (up to $4000).
  • Being dog friendly is surprisingly an attraction factor – in work areas where it is safe. Amazon is one of the few companies that actively encourage dogs in the office. And because of their efforts, Amazon was listed as the #1 dog-friendly company in the US by . Their leadership has noted that “Amazon has found that dogs in the office actually contribute to their collaborative company culture.” 
  • They stopped testing applicants for cannabis –   in many states recreational or medical cannabis use is now legal. Amazon has been a leader in announcing that it will no longer screen finalist candidates for marijuana use. In part because this testing was unnecessarily reducing their candidate pool. But Amazon went one step further. It alerted its independent delivery service partners that if they too stopped testing for marijuana during their application process and prominently advertised that fact. They could boost their own business’s job applications by up to 400%.
  • They offer anytime pay – this last attraction factor may not seem like much. However, it has proved to be an attraction factor for the many hourly workers that live paycheck to paycheck. Amazon’s free fast pay program offers the option, in some jobs, for eligible employees to receive 70% of their eligible earned pay whenever they choose (24×7).

Of course, Amazon is working on its weak points

Amazon is still far from perfect in areas other than recruiting despite all its efforts. Despite its ranking by LinkedIn as the #1 employer. They still receive relentless criticism because of their corporation’s size, speed of innovation, impact on small businesses, their percentage of diversity, and the waste they produce. Even some innovators criticize them for excessively keeping some innovative projects secret from other internal teams (just like Apple). 

In management, they have also received volumes of criticism, especially because of their anti-union stance and their common practice of continually replacing “human jobs” with robots. The media revealed that they once selected which workers to release using an algorithm, and they subsequently fired them via email. Its managers have been criticized for not telling their employees when placed under a performance management plan. They are also well-known for their fast-paced work environment that some argue can lead to excess injuries and employee burnout. And as a result of that work stress, in some cases, they have had to pay “show up bonuses” to reduce their sometimes-rampant warehouse absenteeism. Finally, as most great firms do, they have a relatively high employee turnover rate. This can be partly explained because they are constantly under attack by their competitor’s recruiters, who are logically targeting their exceptional talent. 

Final Thoughts

Today when I am asked by those beginning their career where they should work, I, without hesitation, say Amazon. It is primarily an innovation machine that dominates in so many different product areas and across so many industries. In the same light, if you are a recruiting leader, your goal is to lead your industry in recruiting and HR eventually. It’s time to realize that you must focus your best practice research exclusively on Amazon. You can learn so much so fast (Note: the previous recruiting leader, Google, has lost its luster since Laszlo left).

If you’re interested in past case studies by Dr. Sullivan 

The initial landing pages for Dr. Sullivan’s previous case studies on Google, Apple, and Facebook can be found on his website by clicking here . You can go directly to the introductory part of his four-part Apple case study by clicking here . The first part of his Google recruiting case study can be found here . Part 1 of his Facebook case study can be found here .

Author’s Note  

  • Please share these best practices by sending this case study to your team and network or sharing it on social media. 
  • Next, if you don’t already subscribe to Dr. Sullivan’s weekly Talent Newsletter, you can do that here .
  • Also, join the well over 11,000 that have followed or connected with Dr. Sullivan’s community on LinkedIn . 

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About Dr John Sullivan

case study examples for recruitment

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The benefits of a design thinking approach in HR The 4 principles and 5 phases of design thinking 4 Ways to apply design thinking to HR processes Successful implementation of design thinking in HR Design thinking in HR examples What is design thinking? The post How To Apply Design Thinking in HR (+ 3 Case Studies ) appeared first on AIHR.

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AUGUST 15, 2023

This effort was the intent of the company covered in this case study , a customer service center that had launched eight years previously with one healthcare client. The benefits for our case study company were two-fold: a savings in labor costs and improved retention. This rate is due to many factors.

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Case study: Lehigh Valley’s investment in talent pipeline attracts people, business

Chief Learning Officer - Talent Management

OCTOBER 24, 2023

For example , the business and tech climate today is looking to artificial intelligence, which requires training and collaboration between educational institutions in order to best train and employ upcoming talent. For example , the pandemic generated a conversation about remote internships. Topics at the Summit change every year.

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Case Studies: How Companies Use People Analytics to Achieve Results

DECEMBER 4, 2019

For example , one story shows how by digging deeper into high performer turnover data, the HR leaders were able to hone in on the exact team (software development) and location (Krakow, Poland) where turnover was highest. The post Case Studies : How Companies Use People Analytics to Achieve Results appeared first on Visier Inc.

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Case Study: MarketGap’s Innovative Strategy for Agile Workforce Evolution

JUNE 30, 2023

Case Study : Rapid Transformation When MarketGap realized the need for digital transformation and a more dynamic online presence, they turned to freelancers for their expertise in innovation and experimentation. The post Case Study : MarketGap’s Innovative Strategy for Agile Workforce Evolution appeared first on Hppy.

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The Power of People: A Case Study on Power PEO Consulting’s Selection of ExtensisHR

AUGUST 28, 2023

Download the full case study to learn more. >> As an industry veteran, he maintains a strong portfolio of PEOs and knew of ExtensisHR’s reputation for customer service, human capital management, and ability to engineer custom PEO solutions.

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Merck KGaA: A Case Study for Organization-Wide People Analytics

OCTOBER 17, 2017

For example , the definition of talent should not vary between China and Germany. For example , many managers believed that talent was not being rewarded, performance was not impacting turnover, and that the wrong people were leaving. For example : “How are demographic developments impacting our organization?”

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Case Study: Designing HIPO Programs That Work

AUGUST 10, 2021

For example , a senior executive can provide clarity to how the competencies in talent management would show up in associate vice presidents or senior directors. Each session has a short case study that directly relates to the topic. These same individuals can have similar conversations with their direct reports.

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How Mayo Clinic Selects Leaders: A Case Study

AUGUST 19, 2022

Kang also suggests how to evaluate if leaders are actually successful or not, offering examples that help to make this conversation very practical for companies that want to use their leaders to engage, develop, and retain their workforce. . . This episode is sponsored by Workplace from Meta. . .

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JULY 31, 2023

As an industry veteran, he maintains a strong portfolio of PEOs and knew of ExtensisHR’s reputation for customer service, human capital management, and ability to engineer custom PEO solutions. He reached out soon after founding Power PEO Consulting and quickly forged a partnership.

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Organizational Storytelling Case Study: Dell Technologies

JULY 5, 2022

Reading Time: 3 minutes This organizational storytelling case study is an excerpt from our download, The Complete Guide to Organizational Storytelling. For example , in one year, the Stories Inc. The post Organizational Storytelling Case Study : Dell Technologies appeared first on Stories Incorporated.

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13+ HR Case Studies: Recruiting, Learning, Analytics, and More


As someone who has worked in the HR profession, I know well the full value of stories, examples , and case studies . While much of the work we do at Lighthouse Research & Advisory focuses on quantitative research studies , we do a fair amount of qualitative research as well.

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Varda Chocolatier: Customer Interview & Case Study 


OCTOBER 6, 2022

Varda Chocolatier: Customer Interview & Case Study . I’ve built that relationship, like for example , I speak to Jeremy a lot. For example , pushing payrolls for the next day is very fair and reasonable and I think recently they released that I could be having 8 p.m., Access Case Study .

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OKR Examples: How to Write OKRs that Drive Impact

OCTOBER 19, 2022

In this article, we’ll break down the framework for writing impactful objectives and key results and share some OKR examples you can use as a guide when crafting your own. Example of a poorly-written objective: Provide better customer service. Example of poorly-written key results: Treat our customers well every day.

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HR Trends and Case Studies

Effortless HR

JANUARY 20, 2022

These case studies and HR trends 2021 show how the future of work might look as we approach 2022. For example , some companies use online analytics tools to chart employee participation, online activity, and engagement in virtual meetings. HR Trends Throughout 2020-21. Working From Home. Data Analysis of Workforce.

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Your In-Depth Guide to Implementing Job Shadowing (+ Google Case Study)

AUGUST 14, 2023

Benefits of job shadowing Types of job shadowing Developing and implementing a job shadowing program: 7 Steps Real-life job shadowing example : Google’s G2G job shadowing program Stay interview best practices Tips for successful job shadowing What is job shadowing? Contents What is job shadowing?

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How to plan for Coronavirus: A Case Study

MARCH 11, 2020

Example approaches. An example of gathering data at the department level below: Example Planning for functions in a software company: Department. Collect the data Example of data collection from each manager regarding each team member via OrgVue forms – an anonymized example from our training dataset: 5.

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Case Study: The Value Of Pay Transparency And How To Implement It

HR Tech Girl

JULY 5, 2023

Here I aim to shed light on what pay transparency looks like at Compt, explain its mechanics and influence on overall compensation structures and raises, present real-world examples of its benefits, and provide practical considerations for organizations contemplating this approach.

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[CASE STUDY] Transforming Organizational Culture

Civility Partners

JUNE 10, 2021

We recently put together a case study regarding one of our clients, Rainbow Municipal Water District (RMWD), and thought we’d share it in case you were looking for ideas on improving your own workplace culture. The post [ CASE STUDY ] Transforming Organizational Culture appeared first on Civility Partners.

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Case Study: Manufacturing Client Connects Frontline Employees

MAY 2, 2022

For example , employees were asked, “which shifts can you help out with?” Yes, sign me up to receive tips, case studies , and other helpful materials! Δ The post Case Study : Manufacturing Client Connects Frontline Employees appeared first on Bonfyre. Work email *.

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Case Study: Bonfyre helps call center leaders to engage teams in a remote setting

APRIL 27, 2023

For example , Bonfyre can be used to share training materials, facilitate DEI discussions, and recognize employees for their diversity and inclusion efforts. Yes, sign me up to receive tips, case studies , and other helpful materials! Bonfyre is increasing awareness and impact of learning, DEI, and other programs.

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Recruiting Feedback Case Study: The Recruiting Revenue Connection

MARCH 11, 2019

In our latest recruiting feedback case study , Craft Brew Alliance (CBA) demonstrates that asking the right questions at the right time can dramatically affect overall recruiting effectiveness AND uncover powerful connections between recruiting and revenue generation. Download the Case Study for More.

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Talent Mobility Case Studies and Research [Podcast]

DECEMBER 7, 2016

In addition, I examine some case studies and examples of companies that are doing interesting work with talent mobility, including World Bank Group, Chipotle, and Hootsuite.

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Case Study: How Bonfyre’s Top Manufacturing Site Improved Employee Engagement?

AUGUST 11, 2022

For example , they share site and facilities updates, real-time crisis updates and resolutions, system updates, upcoming events and leadership communications. Yes, sign me up to receive tips, case studies , and other helpful materials! Please indicate if you are in the EU (GDPR). Bonfyre is committed to your privacy.

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Case Study: Credit Union

OCTOBER 1, 2020

Today’s case study explains how TimeSimplicity can help a typical small credit union maintain quality customer service while controlling operating expenses through automated credit union employee scheduling. Our example organization is Springfield Community Credit Union. How much can you save? ArticleID 7414.

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Are You Throwing Your Employees Under the Bus? [Case Study] - DecisionWise


AUGUST 1, 2017

A Case Study on Improving The Customer Experience (CX) at the Risk of The Employee Experience (EX). In this case study we examine how the Chicago Transit Authority sought to improve its Customer Experience while failing to focus on its Employee Experience. Case Study ] appeared first on DecisionWise.

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Reducing Absenteeism in a Mid-Sized Organization: A Case Study

JULY 6, 2020

However, this particular organization’s services deviate from the norm in healthcare and include more home care, for example . For example : working overtime or additional shifts did not increase the risk of prolonged absence. The post Reducing Absenteeism in a Mid-Sized Organization: A Case Study appeared first on AIHR Analytics.

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Develop Your Talent Acquisition Strategy With 6 Practical Examples

In this article, we’ll explore what a talent acquisition strategy looks like, how to develop a talent acquisition strategy, along with some best practices and examples to help you move your company forward. Consider, for example , putting together an attractive compensation package with good health benefits (including mental health).

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9 Digital HR Case Studies with Business Impact

Digital HR Tech

OCTOBER 23, 2019

In this article, we have collected some of the best Digital HR case studies we’ve come across. They’re good examples of organizations that really get Digital HR and make the most of it. Each case study is connected to a specific business imperative. What’s in? Anchor Trust 2. Deloitte 5.

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Case study: Executing a recruitment marketing video plan

MAY 19, 2021

This case study is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project: The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. was the right fit, not only from the great examples of quality work they provided, and the array of project options that they offered. Read the Full Case Study .

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13 Great Employer Branding Examples To Inspire You in 2024

SEPTEMBER 15, 2023

In this article, we’ll share 13 exceptional employer branding examples and what we like about them to inspire you in building your employer branding strategy. Types of employer branding content Employer branding examples 1. Now, let’s dive into the best employer branding examples ! Contents What is employer branding?

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Recruitment Case Studies Samples For Students

93 samples of this type

No matter how high you rate your writing abilities, it's always a worthy idea to check out an expertly written Case Study example, especially when you're handling a sophisticated Recruitment topic. This is exactly the case when catalog of sample Case Studies on Recruitment will come in handy. Whether you need to think up a fresh and meaningful Recruitment Case Study topic or inspect the paper's structure or formatting peculiarities, our samples will provide you with the required material.

Another activity area of our write my paper service is providing practical writing support to students working on Recruitment Case Studies. Research help, editing, proofreading, formatting, plagiarism check, or even crafting completely original model Recruitment papers upon your demand – we can do that all! Place an order and buy a research paper now.

Job Contents Case Studies Examples

Management human resources, organizational structure of mycare healthcare organization case studies example, organization and management of a health care facility.

While providing quality patient care has always been an essential objective of health care organizations, fiscal results have long been the criteria for measuring success. Hospitals are required to construct the authority abilities required to drive change, manage individuals, give optimal care, and provide results in the organization.

Tanglewood Case Study

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Example Of Four Seasons Hotels Case Study

Introduction, case study on issues faced by the company, northwest state college case study sample, northwest state college.

Discussion of Northwest College case study This discussion will include an identification and discussion of the implications which the external labor market as well as the recruitment strategies will have on the recruitment outcomes. The paper will also attempt to design a strategy that will improve the recruiting outcomes for the

Implications of external labor markets and recruitment strategy

Golden horizon marketing strategy case study examples, acknowledgements.

The research was supported by [name of foundation] who provided the information on the company present and past. I would like to thank [name] for assistance with the information, sharing and evaluation the process of strategy building, sharing the ideas about the built strategy and telling what was done before to develop the company. I would also like to show my gratitude to [name] who gave some precious comments about the work of the company that helped to process the research and work out some ideas of improvement.

Approval Sheet

Hrm and culture case study examples, hrm practices and business strategy, case study on standard life\'s recuirtment & selection procedure, case study on abc. inc company new recruiter.

ABC. Inc Company new recruiter Mr. Robins Carl encountered many challenges in April. Notably, this came after he was successful in recruiting new employee for the company. Arguably, these challenges resulted from lack of planning mechanisms besides his lack of experience. Moreover, the problem can be said to be as a result of lack of appropriate mentoring program in the Company. For example, Carl is not being supervised by his boss in the entire exercise. This is the beginning of the many challenges that Carl is faced with.

Academic Case Study On Human Resource Management

The present case study is based on the current recruitment practices at George Hotel that are essentially based on employee referrals thus encouraging a family oriented culture in the organization. The case study discusses the critical analysis of the current recruitment methods and provides viable solutions to the problems identified in the current recruitment system. A recruitment plan for the expansion of the hotel unit at a new location has also been provided. - How should the 4 issues identified at the end of the case be addressed? Please be specific and explain your recommendations.

The four issues identified at the end of the case include:

Main problem and its solution case studies examples, business assessment- case study, case study on tanglewood company.

The case is going to focus on the recruiting procedure by the company Tanglewood which operates departmental stores.

This paper will construct a recruitment guide with the current situation of Tanglewood. This can be used in advertising for the job chances that the company may be having.

A focus on the methods employed by the company while recruiting their staff will also be analyzed. This will give an opportunity to analyze these methods in terms of success vis-à-vis the costs involved. It will recommend the best method that Tanglewood could adopt in recruiting their staff.

Jetblue Airways Human Resource Strategies, Policies, And Practices Analysis Case Study Sample

Free enhancing selection and hiring methods case study sample, international hrm case study case study, exemplar case study on ·      human resource to write after, intel case study.

Internal recruitment would suggest finding trainers inside the company, establishing compensation system for overtime for trainers or employee layoff for the period of trainings. Significant benefit of this option is that supposed trainers already knows operations standards of the company and can provide more in-depth analysis and trainings of higher quality comparing to invited mentors. Also, reallocating current employees helps to save money associated with hiring new members of the factory.

Cost-benefit analysis for internal recruitment:

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A major breakthrough in technology was attained with the usage of Internet, Ethernet and Email. The online media and communication industry started growing with a variety of online portals cropping up. Out of these, social networking sites like Facebook, Twitter and LinkedIn gained popularity globally.

The human resource industry is also keeping its pace with the changing world of technology and is using strategic processes for recruiting excellent personnel. One of the newest techniques used to recruit skilled personnel is by using electronic employee referral programs.

Electronic employee referral programs and social networking sites

Staffing shortage issues case study samples, issues facing portland police bureau.

The Portland Police Bureau in Oregon, similar to other police departments, faces some policing issues that hinder the effective performance of its mandate. Examples of the salient issues facing Portland Police Bureau include ethical and effective policing issues, domestic violence issues, drug and substance abuse, gang problems, low police staffing, gun violence, hiring and training problems negative public perception of the bureau and high rates of crime.

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As Human Resources Manager, Care Concerns Pty Ltd (CC), explain the implications of the level of supply and demand in the labour market in the recruitment and retention of;

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This paper presents a detailed analysis about Southwest Airlines starting from how they started and how they reached their current position. It describes their strategic planning, their sources of capital, their market growth, their marketing planning and many other things. It also gives a complete detailed note on their successes and failures and which factors have led to their failures and successes of Southwest Airlines. The culture and the behavior of their employees is an important factor. In short it covers all the factors that are important to the success of an organization will be discussed in detail.

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Tanglewood, as a retail organization, constantly requires new employees. This makes the recruitment process to be of great importance to the organization. The recruitment policies are quite attractive and encourage cultural diversity among the applicants.

Hence, The Arena Of Human Resource Is Very Vast, Critical And Complex Than It Actually Appears To Be. Case Study Example

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Newspaper, walk in and recruitment agency appear to be working well as the yield ratio for potentially qualified is above 50 percent for the three sources and the yield ratio for six month survival is above 10 percent. Corporate website and job board seem to be having trouble as they have the lowest yield ratios for all the stages. The main problem is that the company seems to attract the wrong pool of applicants. On average, only 24 percent of the total applicants are potentially qualified.

The situation can be remedied by focusing energy on recruitment channels that reach out the correct pool of applicants.

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Recruitment Case Studies Samples That Help You Write Better, Faster & with Gusto

Composing Case Studies is quite a challenging task on its own. Composing remarkable Case Studies is an even more pressing exercise. Composing an excellent Recruitment Case Study is, well, something superhuman. Yet, with the free repository of expertly written Recruitment Case Study examples, the job is absolutely manageable. Skim our database, locate a sample that satisfies your underlying requirements and use it as a source of content arrangement and structuring ideas in order to create your own unique Case Study on Recruitment .

In case you lack time or eagerness for inspecting plenty of papers in search of revelation or writing concepts, you can simply order an one-of-a-kind Recruitment Case Study sample custom-written particularly for you to be used as a basis for a completely original academic work.

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Case Study Recruitment

Right Foot Technology Is changing how companies recruit and select In ways that couldn’t have been anticipated a few years ago. While automated hiring technologies are still in their infancy, recruiters envision a world in which they can reduce the hiring cycle time by 90 percent, anticipate what skills will be in demand before they can be articulated, and call up information about a potential hire on their computer screens.

Interactive voice response technology (IVR), which has been in use for a long time, Is eyeing used along with other database technologies to capture Information about potential employees, giving the company more flexibility and speeding hiring decisions.

We Will Write a Custom Case Study Specifically For You For Only $13.90/page!

Nikkei is one example of a company using computer-assisted interviewing. The company has used an Aspen Tree product to hire employees for Insertion, retail stores that showcase Nikkei products. At a recently opened store in Lass Vegas, six thousand people responded to ads for workers needed to fill 250 positions.

Nikkei used IVR technology to make the first cut. Applicants responded to eight questions over the telephone; 3,500 applicants were screened out because they weren’t available when needed or didn’t have retail experience. The rest had a computer-assisted interview at the store, followed by a personal interview.

“We think it’s important to give a personal interview to anyone who comes to the store,” says Brian Rogers, Nine’s manager of human resources for the retail division. “Applicants are customers as well as potential hires. The computer interview Identified candidates who had en In customer service environments, had a passion for sports, and would make good Nikkei customer service representatives. Interviews were done In batches. The computer interview (which includes a video showing three scenarios for helping a customer and asks the applicant to choose the best one) was given every forty-five minutes to a group of applicants. As applicants completed the interview, a printer in the next room printed their responses.

Areas that needed to be probed further were flagged, as were areas that indicated particular strengths.

While the applicant completed an application form online, the Interviewer used the printout to prepare for the applicant’s human Interview. Some applicants would be given only a short interview; other, more likely candidates would be interviewed at greater length. The computer not only helped interviewers screen for people who lost their temper in work situations or who demonstrated other undesirable behaviors, but it also helped the interviewers determine what to ask to reconcile inconsistencies In the computer interview or to probe applicant strengths In desired areas.

Because Nikkei uses behavioral-based Interviewing, applicants must document their areas of? Strength with examples from their work. Some applicants were offered jobs on the spot.

Others were called back for second interviews. Rogers says using computer-assisted interviewing has helped Nikkei staff up fast as well as reduce turnover in the retail division. The company saved $2. 4 million during a three-year period by reducing turnover from 87 to 51 percent, although other recesses for coaching and leading within the stores have also played a part.

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    Reengineering the Recruitment Process From the Magazine (March-April 2021) Tim Bower Post Save Buy Copies The Covid-19 pandemic has upended many traditional business practices.

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    Industry Journals. There are a number of professional and academic journals that exist in the HR and talent acquisition industry that you can access with publish case studies and resources. One of my favorites is Wiley's HR Journal which you can access by clicking here. HRPS, which is a now owned by SHRM also offers a robust journal resource.

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    Real examples of Aspire working with clients in the digital, media, marketing, research, and technology sectors, supporting businesses with their growth plans. ... Real examples with real results that demonstrate how we approach recruitment projects, committed to supporting our clients from all types of businesses. ... Read case study. A brief ...

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  23. PDF Southwood School: A Case Study in Recruitment and Selection

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